Meet the Scholars: Celebrating Outstanding Recipients of the 2024 Live Más Scholarship

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The Taco Bell Foundation has announced the recipients of the 2024 Live Más Scholarship, celebrating outstanding students who embody the spirit of innovation and community service.

Axel O. from Las Vegas is attending the University of Nevada Las Vegas, continuing his mariachi music journey. Tallulah M. from Omaha, an aspiring trauma surgeon, will study pre-med at the University of Nebraska-Lincoln. Ritisha L. from Atlanta, a mental health advocate, is set to deepen her research at Emory University.

Gracie S. from Perris, founder of 'Girls on the Mound' and Taco Bell team member, will pursue business management and marketing. Ethan C., a film production student at Chapman University, aims to highlight diverse narratives through his work. The scholarship program provides financial support, networking platforms, and professional development resources to help these students achieve their goals.

  • Taco Bell Foundation awards scholarships to five ambitious students, enhancing brand image.
  • Recipients include diverse backgrounds and future leaders in fields like medicine, neuroscience, and film production.
  • Scholarship program offers not just financial aid but also networking and professional development resources.
  • Positive media exposure through recipients' unique stories and achievements.
  • Program supports Taco Bell's CSR initiatives, potentially improving customer loyalty and brand perception.
  • No direct financial performance data or business metrics provided in the PR.
  • Long-term ROI of scholarship programs may be unclear to investors focused on immediate financial returns.

NORTHAMPTON, MA / ACCESSWIRE / June 10, 2024 / Yum! Brands:

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For nine years, the Taco Bell Foundation has fueled students' boldest ambitions to create good through the Live Más Scholarship, a program rooted in the belief that our youth hold the key to the future. By providing transformative scholarships, valuable networking platforms, and professional development resources, we're simply adding to the fervor that's already burning bright in these students. Change starts with them - read on to discover the unique stories of five 2024 Live Más Scholarship recipients who are truly making a difference.

Axel O. - Incoming Freshman, Las Vegas, NV

Axel's profound connection to mariachi music is more than a hobby; it's a heartfelt tribute to his heritage. As the Student Director of the acclaimed Mariachi Joya of Las Vegas High School, he's set to attend the University of Nevada Las Vegas and join their first cohort of the Mariachi Education Program. Having performed at the Grammys and the White House, Axel is committed to sharing the enrichment that mariachi has brought to his life. 

Tallulah M. - Incoming Freshman, Omaha, NE

Tallulah juggles roles as a photographer, community volunteer, athlete, and an aspiring trauma surgeon. Her dedication as a soccer goalkeeper has fueled her desire to enter the medical profession, drawing parallels between the decisive nature of both fields. Raised in a Hispanic community, she observed the rarity of Latina surgeons and is determined to prove that big dreams are attainable. With plans for pre-med at the University of Nebraska-Lincoln, Tallulah aims to continue her hospital volunteer work and nurture her photographic artistry.

Ritisha L. - Incoming Freshman, Atlanta, GA

Ritisha's zeal for neuroscience has propelled her to champion mental health awareness. Her volunteer work ranges from providing companionship at a hospice to supporting a suicide prevention hotline. She has also shared her insights on mental health technologies through a TEDx talk. Ritisha is continuing her education at Emory University, determined to deepen her impact by conducting research and furthering the dialogue on mental health and suicide prevention. 

Gracie S. - Incoming Freshman, Perris, CA

Inspired by athletics from a young age, Gracie founded the nonprofit ‘Girls on the Mound' to support young women navigating the male-dominated sports business industry. Gracie is a Taco Bell team member and received a once in a lifetime surprise from her sports idol Davante Adams when the wide receiver surprised her with the scholarship at his Las Vegas football camp in April. Gracie aspires to further her education in business management and marketing, while also breaking barriers for women passionate about sports.

Ethan C. - Incoming Junior, Garden Grove, CA

Ethan is a passionate storyteller studying Film Production at Chapman University. Growing up in a multicultural household, he developed a keen eye for untold stories in everyday life. From personal family documentaries to a film shedding light on racial injustice, his broad scope of work aims to share narratives other than just his own.

The Taco Bell Foundation is a 501(c)(3) public charity. For more information visit

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Spokesperson: Yum! Brands

SOURCE: Yum! Brands

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What is the 2024 Live Más Scholarship?

The 2024 Live Más Scholarship is a program by the Taco Bell Foundation awarding scholarships to students who demonstrate a passion for creating positive change.

Who are the recipients of the 2024 Live Más Scholarship?

Recipients include Axel O., Tallulah M., Ritisha L., Gracie S., and Ethan C., each excelling in various fields such as music, medicine, mental health, sports, and film production.

How does the Taco Bell Foundation support scholarship recipients?

The Foundation provides financial aid, networking platforms, and professional development resources to help recipients achieve their goals.

What fields are the 2024 Live Más Scholarship recipients pursuing?

Fields include mariachi music education, pre-med, neuroscience, business management and marketing, and film production.

How does the Live Más Scholarship align with Yum! Brands' corporate social responsibility?

The scholarship program supports youth ambitions and community service, enhancing Yum! Brands' CSR initiatives and brand image.

Yum! Brands, Inc.


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