PIZZA HUT® REDEFINES CHARCUTERIE BOARDS WITH PIZZA CHARCUTERIE FOR PI DAY

Rhea-AI Summary

Pizza Hut is launching a new Pizza Charcuterie offering for Pi Day (3.14), priced at $24.99. The customizable board includes any two medium pizzas, eight boneless wings, and a selection of sticks and dips, designed to create an Instagram-worthy presentation for social gatherings.

The company has partnered with former football player Robert Gronkowski to promote the launch, featuring him designing his own Pizza Charcuterie board in a promotional video. The offering allows customers to choose from various pizza styles, including Hand Tossed and Chicago Tavern-Style Pizza.

According to Melissa Friebe, Chief Marketing Officer at Pizza Hut, this initiative aims to capitalize on the social media trend of creative charcuterie boards while putting a pizza-focused spin on the concept. The offer is available for a time through pizzahut.com, with some pricing variations by location.

Positive

• New product launch targeting social media engagement and group dining
• Strategic timing with Pi Day celebration to drive sales
• Celebrity partnership with Robert Gronkowski for marketing reach
• Competitive price point at $24.99 for comprehensive meal bundle

Negative

• time offering may restrict long-term revenue potential
• Stuffed Crust pizza excluded from the promotion
• Variable pricing across locations may impact consumer perception

News Market Reaction

-0.88%

1 alert

-0.88% News Effect

On the day this news was published, YUM declined 0.88%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Because Meat and Cheese Had a Good Run

PLANO, Texas, March 11, 2025 /PRNewswire/ -- Move over, salami and brie—Pizza Hut is taking charcuterie to the next level just in time for Pi Day (3.14). Introducing Pizza Charcuterie, a customizable, Instagram-worthy pizza board designed for the ultimate social gathering. Whether hosting a Pi Day celebration, a watch party, or just looking for an easy (but impressive) way to elevate your get-together, Pizza Hut's new Pizza Charcuterie is the ultimate crowd-pleaser. Think of it as a build-your-own experience that's as fun to design as it is to devour. The Pizza Hut Pizza Charcuterie can now be ordered here.

For $24.99*, pizza lovers can design their own savory board with:

• Any 2 Medium Pizzas: Pick your faves, from classic Hand Tossed to bold flavors like Chicago Tavern-Style Pizza.
• Any 8 Boneless Wings: Because every great spread needs something crispy, saucy and shareable.
• Any Sticks and Dips: Sticks and a variety of savory dips to take your board to the next level.

To help launch the Pizza Charcuterie, Pizza Hut teamed up with Robert Gronkowski, former award-winning football tight end and pizza lover. Known for his oversized appetite and even bigger personality, Gronk is the first to design his own Pizza Charcuterie board that pizza fans can watch for inspiration here.

"We've seen creative charcuterie boards take over social feeds, and we knew it was time to give pizza the spotlight it deserves," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "Because let's be honest—stacking crackers is cute, but stacking pizza, wings, and breadsticks? That's a power move."

So whether you're looking for a snackable setup for your next book club, a game-day showstopper, or just an easy way to win at hosting, Pizza Charcuterie is here to upgrade your spread.

Order yours now at pizzahut.com and tag @PizzaHut with your creation.

*Limited time only. Includes 2 medium pizzas (10 toppings max), 8 ct boneless wings, choice of sticks & 2 dips. Availability of fried wings and flavors may vary. Not available on Stuffed Crust. Additional charge for extra cheese, extra toppings on recipe pizzas, & dips. Product availability, prices & participation vary. Priced higher in some locations, including CA. Taxes, tip, & delivery fees not included.  

About Pizza Hut^®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan^® and Original Stuffed Crust^® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards^®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,500 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.

For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What is included in Pizza Hut's new Pizza Charcuterie board for $24.99?

The Pizza Charcuterie board includes 2 medium pizzas (up to 10 toppings), 8 boneless wings, choice of sticks, and 2 dips.

When is Pizza Hut launching the Pizza Charcuterie board promotion?

Pizza Hut is launching the Pizza Charcuterie board for Pi Day (March 14, 2025).

Which pizza styles are available for Pizza Hut's Pizza Charcuterie board?

Customers can choose from styles like Hand Tossed and Chicago Tavern-Style Pizza, though Stuffed Crust is not available.

Who is Pizza Hut partnering with to promote the Pizza Charcuterie board?

Pizza Hut partnered with Robert Gronkowski, former award-winning football tight end, to promote the Pizza Charcuterie board.