Yum China Applauds Lavazza Ambassador Jannik Sinner's Win at the Rolex Shanghai Masters

Rhea-AI Summary

Yum China Holdings, Inc. (NYSE: YUMC and HKEX: 9987) celebrates Jannik Sinner's victory at the Rolex Shanghai Masters. Sinner is a global ambassador for Lavazza, an Italian coffee company in a joint venture with Yum China since 2020. The joint venture has opened over 100 Lavazza stores in China.

During the tournament, Lavazza, as a prestige sponsor, launched marketing initiatives including a -edition drink and special accessories. Lavazza set up four booths at the event venue, offering special meal sets. Pizza Hut, another Yum China brand, also provided signature dishes at the tournament.

The Rolex Shanghai Masters is an ATP Tour Masters 1000 event, attracting top tennis players globally. Yum China's involvement in this prestigious event demonstrates its commitment to providing exceptional service and culinary experiences to Chinese audiences.

Positive

• Joint venture with Lavazza has opened over 100 stores in China since 2020
• Lavazza's prestige sponsorship of the Rolex Shanghai Masters enhances brand visibility
• Marketing initiatives including -edition products and special accessories
• Presence of multiple Yum China brands (Lavazza and Pizza Hut) at a major sporting event

Negative

• None.

SHANGHAI, Oct. 16, 2024 /PRNewswire/ -- Yum China Holdings, Inc. (NYSE: YUMC and HKEX: 9987, the "Company" or "Yum China") is thrilled to celebrate the victory of Jannik Sinner, global ambassador for Lavazza, at the Rolex Shanghai Masters.

Lavazza, a renowned family-owned Italian coffee company, entered into a joint venture with Yum China in early 2020 to develop the Lavazza coffee concept in China. The joint venture had opened over 100 Lavazza stores across the country since then, bringing premium Italian coffee experiences to Chinese consumers.

During the Rolex Shanghai Masters, the joint venture rolled out a series of marketing initiatives to elevate Lavazza's brand presence. As a prestige sponsor of the tournament, Lavazza introduced a limited-edition "LAVAZZA Shakerato" drink featuring Jannik Sinner, available exclusively in China. Fans were also treated to special accessories, such as tennis balls signed by Sinner and custom-designed Lavazza coffee cups, reflecting Lavazza's deep-rooted connection with tennis. Lavazza set up four booths at the Qizhong Tennis Center, where the Rolex Shanghai Masters took place, offering special meal sets for attendees and enhancing the overall event experience.

In addition to its partnership with Lavazza, Yum China is also proud to have Pizza Hut involved in the Rolex Shanghai Masters. Pizza Hut provided a variety of signature dishes to enhance the fan experience during the event, further solidifying Yum China's presence at one of the most important tennis events in the region.

The Rolex Shanghai Masters, an ATP Tour Masters 1000 event, draws top tennis players from around the world. Yum China is honored to be part of this prestigious event and is committed to providing exceptional service and culinary experience to audience across China.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including under "2024 Outlook." We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as "expect," "expectation," "believe," "anticipate," "may," "could," "intend," "belief," "plan," "estimate," "target," "predict," "project," "likely," "will," "continue," "should," "forecast," "outlook," "commit" or similar terminology. These statements are based on current estimates and assumptions made by us in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we believe are appropriate and reasonable under the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Forward-looking statements include, without limitation, statements regarding the future strategies, growth, business plans, investments, store openings, capital expenditures, dividend and share repurchase plans, CAGR for system sales, operating profit and EPS, earnings, performance and returns of Yum China, anticipated effects of population and macroeconomic trends, pace of recovery of Yum China's business, the anticipated effects of our innovation, digital and delivery capabilities and investments on growth and beliefs regarding the long-term drivers of Yum China's business. Forward-looking statements are not guarantees of performance and are inherently subject to known and unknown risks and uncertainties that are difficult to predict and could cause our actual results or events to differ materially from those indicated by those statements. We cannot assure you that any of our expectations, estimates or assumptions will be achieved. The forward-looking statements included in this press release are only made as of the date of this press release, and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law. Numerous factors could cause our actual results or events to differ materially from those expressed or implied by forward-looking statements, including, without limitation: whether we are able to achieve development goals at the times and in the amounts currently anticipated, if at all, the success of our marketing campaigns and product innovation, our ability to maintain food safety and quality control systems, changes in public health conditions, our ability to control costs and expenses, including tax costs, as well as changes in political, economic and regulatory conditions in China, and those set forth under the caption "Risk Factors" in our Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q). In addition, other risks and uncertainties not presently known to us or that we currently believe to be immaterial could affect the accuracy of any such forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. You should consult our filings with the Securities and Exchange Commission (including the information set forth under the caption "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q) for additional detail about factors that could affect our financial and other results.

About Yum China Holdings, Inc.

Yum China is the largest restaurant company in China with a mission to make every life taste beautiful. The Company has approximately 400,000 employees and operates over 15,000 restaurants under six brands across more than 2,100 cities in China. KFC and Pizza Hut are the leading brands in the quick-service and casual dining restaurant spaces in China, respectively. In addition, Yum China has partnered with Lavazza to develop the Lavazza coffee concept in China. Little Sheep and Huang Ji Huang specialize in Chinese cuisine. Taco Bell offers innovative Mexican-inspired food. Yum China has a world-class, digitalized supply chain, which includes an extensive network of logistics centers nationwide and an in-house supply chain management system. Its strong digital capabilities and loyalty program enable the Company to reach customers faster and serve them better. Yum China is a Fortune 500 company with the vision to be the world's most innovative pioneer in the restaurant industry. For more information, please visit http://ir.yumchina.com.

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SOURCE Yum China Holdings, Inc.

FAQ

What was Yum China's involvement in the Rolex Shanghai Masters 2024?

Yum China was involved through its joint venture with Lavazza, which was a prestige sponsor of the event. Lavazza set up booths, offered special products, and leveraged its ambassador Jannik Sinner's participation. Additionally, Yum China's Pizza Hut brand provided signature dishes at the tournament.

How many Lavazza stores has Yum China opened in China since their joint venture in 2020?

According to the press release, the joint venture between Yum China and Lavazza has opened over 100 Lavazza stores across China since its formation in early 2020.

What special products did Lavazza offer during the Rolex Shanghai Masters 2024?

Lavazza introduced a -edition 'LAVAZZA Shakerato' drink featuring Jannik Sinner, available exclusively in China. They also offered special accessories such as tennis balls signed by Sinner and custom-designed Lavazza coffee cups.

How did Yum China (YUMC) leverage Jannik Sinner's victory at the Rolex Shanghai Masters?

Yum China celebrated Jannik Sinner's victory as he is a global ambassador for Lavazza, which is in a joint venture with Yum China. This association helped enhance the visibility and marketing efforts of Lavazza during the tournament.