Five missteps homeowners make when selling that could cost them thousands
Zillow (NYSE:Z) has released new research highlighting common mistakes homeowners make when selling their properties. According to a survey conducted by The Harris Poll, sellers often invest in wrong improvements, with 23% believing additions offer the best ROI when simpler updates like fresh paint prove more effective.
The study identifies five key misconceptions: investing in wrong projects, underestimating online presence (40% still prioritize curb appeal), inadequate agent research, misidentifying valuable features, and misunderstanding disclosure requirements. Notably, homes with natural materials can sell for up to 3.5% more, while Zillow Showcase listings command a 2% premium.
The research also reveals what sellers get right: 70% understand the importance of listing on major real estate portals, and most recognize that private listings typically result in $5,000 lower sale prices.
Zillow (NYSE:Z) ha pubblicato una nuova ricerca che mette in luce gli errori comuni commessi dai proprietari di case durante la vendita delle loro proprietà. Secondo un sondaggio condotto da The Harris Poll, i venditori spesso investono in miglioramenti sbagliati, con il 23% che ritiene che le aggiunte offrano il miglior ritorno sull'investimento, mentre aggiornamenti più semplici come una mano di vernice fresca si dimostrano più efficaci.
Lo studio individua cinque idee sbagliate principali: investire in progetti errati, sottovalutare la presenza online (il 40% dà ancora priorità all'aspetto esterno), ricerca insufficiente dell'agente immobiliare, identificazione errata delle caratteristiche di valore e incomprensione dei requisiti di divulgazione. In particolare, le case con materiali naturali possono vendere fino a 3,5% in più, mentre gli annunci su Zillow Showcase ottengono un premio del 2%.
La ricerca evidenzia anche cosa i venditori fanno correttamente: il 70% riconosce l'importanza di pubblicare l'annuncio sui principali portali immobiliari e la maggior parte comprende che le vendite private portano generalmente a prezzi inferiori di 5.000 dollari.
Zillow (NYSE:Z) ha publicado una nueva investigación que destaca los errores comunes que cometen los propietarios al vender sus propiedades. Según una encuesta realizada por The Harris Poll, los vendedores a menudo invierten en mejoras equivocadas, con un 23% que cree que las adiciones ofrecen el mejor retorno de inversión, cuando actualizaciones más simples como una mano de pintura fresca resultan ser más efectivas.
El estudio identifica cinco conceptos erróneos clave: invertir en proyectos incorrectos, subestimar la presencia en línea (el 40% aún prioriza el atractivo exterior), investigación insuficiente del agente, identificación errónea de características valiosas y malentendidos sobre los requisitos de divulgación. Cabe destacar que las casas con materiales naturales pueden venderse hasta un 3,5% más, mientras que los listados en Zillow Showcase obtienen una prima del 2%.
La investigación también revela lo que los vendedores hacen bien: el 70% entiende la importancia de listar en los principales portales inmobiliarios y la mayoría reconoce que las ventas privadas suelen resultar en precios de venta 5.000 dólares más bajos.
Zillow (NYSE:Z)가 주택 소유자가 부동산을 판매할 때 흔히 저지르는 실수를 강조하는 새로운 연구 결과를 발표했습니다. The Harris Poll이 실시한 설문조사에 따르면, 판매자들은 종종 잘못된 개선에 투자하며, 23%가 추가 공사가 최고의 투자 수익률을 제공한다고 믿지만 신선한 페인트칠과 같은 간단한 업데이트가 더 효과적인 것으로 나타났습니다.
연구는 다섯 가지 주요 오해를 지적합니다: 잘못된 프로젝트에 투자, 온라인 존재감 과소평가(40%는 여전히 외관 개선을 우선시), 부적절한 중개인 조사, 가치 있는 특징 오인, 공개 요구 사항 오해. 특히 자연 소재를 사용한 주택은 최대 3.5% 더 높은 가격에 판매될 수 있으며, Zillow Showcase 목록은 2% 프리미엄을 받습니다.
연구는 또한 판매자가 잘 이해하고 있는 점도 밝혔습니다: 70%가 주요 부동산 포털에 등록하는 것의 중요성을 이해하며 대부분은 비공개 매물이 일반적으로 5,000달러 낮은 판매 가격으로 이어진다는 점을 인식하고 있습니다.
Zillow (NYSE:Z) a publié une nouvelle étude mettant en lumière les erreurs courantes commises par les propriétaires lors de la vente de leurs biens. Selon un sondage réalisé par The Harris Poll, les vendeurs investissent souvent dans de mauvaises améliorations, 23 % pensent que les ajouts offrent le meilleur retour sur investissement, alors que des mises à jour plus simples comme une nouvelle couche de peinture s'avèrent plus efficaces.
L'étude identifie cinq idées reçues principales : investir dans des projets inadaptés, sous-estimer la présence en ligne (40 % privilégient encore l'attrait extérieur), une recherche insuffisante sur l'agent immobilier, une mauvaise identification des caractéristiques de valeur et une mauvaise compréhension des obligations de divulgation. Notamment, les maisons avec des matériaux naturels peuvent se vendre jusqu'à 3,5 % plus cher, tandis que les annonces Zillow Showcase bénéficient d'une prime de 2 %.
L'étude révèle également ce que les vendeurs font bien : 70 % comprennent l'importance de publier sur les principaux portails immobiliers, et la plupart reconnaissent que les ventes privées entraînent généralement des prix de vente inférieurs de 5 000 dollars.
Zillow (NYSE:Z) hat neue Forschungsergebnisse veröffentlicht, die häufige Fehler von Hausbesitzern beim Verkauf ihrer Immobilien hervorheben. Einer Umfrage von The Harris Poll zufolge investieren Verkäufer oft in falsche Verbesserungen, wobei 23 % glauben, dass Anbauten die beste Kapitalrendite bieten, obwohl einfachere Updates wie frischer Anstrich effektiver sind.
Die Studie identifiziert fünf wesentliche Fehlannahmen: Investitionen in falsche Projekte, Unterschätzung der Online-Präsenz (40 % priorisieren weiterhin die Außenwirkung), unzureichende Recherche des Maklers, falsche Einschätzung wertvoller Merkmale und Missverständnisse bei Offenlegungspflichten. Bemerkenswert ist, dass Häuser mit natürlichen Materialien bis zu 3,5 % mehr erzielen können, während Zillow Showcase-Angebote eine 2 %ige Prämie erhalten.
Die Forschung zeigt auch, was Verkäufer richtig machen: 70 % verstehen die Bedeutung der Listung auf großen Immobilienportalen, und die meisten erkennen, dass private Angebote typischerweise zu 5.000 Dollar niedrigeren Verkaufspreisen führen.
- Homes with natural materials can sell for up to 3.5% more than expected
- Zillow Showcase listings with enhanced digital features sell for 2% more
- 70% of homeowners understand the importance of listing on major real estate portals
- Research provides valuable insights to help sellers maximize their home's value
- 56% of homeowners incorrectly believe they should hide property issues
- 23% of sellers waste money on expensive additions instead of focusing on simpler, more effective updates
- 40% of homeowners misunderstand the importance of digital presence
- Private listings typically result in $5,000 lower sale prices
New Zillow survey reveals common seller mistakes — and two critical things homeowners get right
Selling a home is one of life's biggest financial decisions, but a Zillow survey conducted by The Harris Poll finds that many Americans misunderstand important parts of the process. The new data highlights five things homeowners often get wrong when selling — and what they tend to get right.
1. Investing in the wrong projects
Today's sellers face more competition and need to put in more work to get their home ready for sale. However, investing in the wrong improvements can take a big bite out of the bottom line.
Nearly one-quarter of homeowners (
"Many sellers assume that big, expensive renovations will guarantee a higher sale price," said Christina Pappas, president of The Keyes Company and Illustrated Properties in
2. Ignoring screen appeal
Screen appeal is the new curb appeal. Many buyers make up their minds about a home after viewing it online, yet
Zillow data shows that investing in an immersive online media package pays off. Buyers pay
3. Skipping key steps when hiring an agent
In today's rapidly changing market, sellers need a local expert to correctly price and market a home for sale. Still, one-quarter of homeowners believe they can skip reading online reviews (
4. Highlighting the wrong features
Nearly half of homeowners (
5. Misunderstanding seller disclosures
More than half of homeowners (
What homeowners get right
Sellers today need to be proactive to make sure their listing is seen by as many potential buyers as possible. Nearly 2 in 5 homeowners (
Only
In today's dynamic real estate market, homeowners need to stay informed and advocate for their listing. By understanding these common misconceptions and working with a trusted agent, sellers can avoid costly mistakes and make the most of their home sale. Homeowners should explore a variety of resources to ensure they're putting their best foot forward and getting the most out of their biggest asset: their home.
Survey methodology
This online survey was conducted June 5-9, 2025, within
About Zillow Group
Zillow Group Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco Inc., a Zillow affiliate. Zillow Home Loans LLC is an Equal Housing Lender, NMLS #10287. © 2025 MFTB Holdco Inc., a Zillow affiliate.
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SOURCE Zillow Group, Inc.
FAQ
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