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New homes now cost less than existing ones in one-third of major markets

The national new-home discount contrasts with a 64.9% price-per-square-foot premium in New York.

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Zillow (Z, ZG) found newly built homes cost less per square foot than existing homes nationwide in July 2026. The median was $205 for new homes versus $212 for existing homes. New homes sold at a discount in 17 of the past 19 months, reversing a pattern in which they carried a premium in 77 of 84 months from 2018 to 2024. Austin had a 19.3% new-home discount per square foot, followed by Raleigh at 14.4% and Tampa at 12.4%.

New homes made up 12.6% of U.S. sales in the 12 months ending July 2026, matching their 2019 share after reaching 16.7% in 2023. The share ranged from 37.1% in San Antonio to 2% in Hartford. U.S. new-home supply was 9.6 months in July 2026, versus 7.6 months two years earlier, while resale inventory remained 17.1% below its pre-pandemic level. Zillow linked the discount to greater builder competition where construction has been more active.

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News Explained

The market-level data show that the national discount does not apply everywhere: new homes cost more per square foot in New York metro (a 64.9% premium), Cleveland (50.7%), Milwaukee (46%) and Detroit (44.5%), so the national median does not describe each market.

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Market Reaction – Z

$27.02 – $27.76 Day Range
$6.11B Market Cap

On Sep 29, the day this news came out, the latest delayed price for Z is 0.98% below the previous close. The latest delayed price is $27.17. Relative volume is above average at 1.6x the average.

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Key Figures

New-home median price per square foot: $205 per square foot Existing-home median price per square foot: $212 per square foot Austin new-home price discount: 19.3% +3 more
New-home median price per square foot
$205 per square foot
Nationally; below the existing-home median
Existing-home median price per square foot
$212 per square foot
Nationally; comparison with newly built homes
Austin new-home price discount
19.3%
Price per square foot versus existing homes
New-home supply
9.6 months
July 2026; compared with 7.6 months two years earlier
Resale-home inventory
17.1% below pre-pandemic levels
National inventory comparison
New-home share of sales
12.6%
12 months ending July 2026

Key Terms

adus
1 terms
adus technical
"expanding access to ADUs and manufactured homes"
Accessory dwelling units (ADUs) are small, self-contained living spaces built on the same lot as a single-family home—think of a backyard cottage or basement apartment. For investors, ADUs matter because they can increase a property’s rental income and resale value with relatively low construction compared to buying new buildings, much like adding a paid room to a house to boost monthly cash flow and long-term worth.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Sun Belt markets where building has boomed account for most of the markets where new construction offers the best value per square foot

  • Newly built homes sell for a median of $205 per square foot nationally, below the $212 median for existing homes, a new Zillow analysis finds.
  • Many of the markets with the biggest discounts for new homes — as much as 19% less — are high-supply Sun Belt markets where builders have been most active, including Austin, Raleigh and Tampa.
  • Nationally, new homes make up 12.6% of home sales over the past year. That share ranges from more than 1 in 3 sales in San Antonio (37.1%) and Raleigh (33.6%) to 2% in Hartford.

SEATTLE, Sept. 29, 2026 /PRNewswire/ -- Buying a new home is now typically a better value than an existing home nationwide. A new Zillow® analysis finds new homes now sell for a median of $205 per square foot, below the $212 median for existing homes. The relative discount for new homes is usually biggest where construction surged during the pandemic boom, particularly in the Sun Belt.

Zillow logo

This reverses the trend in recent years, when new homes sold for more per square foot than existing homes in 77 of 84 months from 2018 to 2024. The price-per-square-foot premium for new homes peaked at $25 in November 2022. New homes have been selling at a discount relative to existing homes in 17 of the past 19 months, with builders more willing to cut prices and offer incentives to move inventory. The deepest discount was seen in June at $12 per square foot.

Where construction has boomed and inventory is plentiful, discounts run deeper as increased competition gives builders more reason to offer incentives. Where inventory remains locked up and new construction faces more hurdles, builder offerings lean toward the higher end and carry a premium.

"New homes are the overlooked opportunity more buyers should be thinking about. Buyers who assume new homes are out of their price range may be surprised at what they find," said Kara Ng, senior economist at Zillow. "Where the most new homes have been built, buyers are in the best position to negotiate as sellers have a lot of other homes on the market to compete with. We often preach letting America build its way out of the affordability crisis, and these friendlier conditions are the payoff."

Supply is the primary driver. The U.S. Census Bureau put the supply of new homes at 9.6 months in July 2026, up from 7.6 months just two years earlier and well above the roughly six months recorded in July 2018 and 2019.

While the supply of new homes sits well above pre-pandemic norms, inventory of resale homes remains 17.1% below where it was before the pandemic. Existing home sellers are generally in a strong financial position, benefiting from significant equity during the pandemic and low monthly payments locked in when mortgage rates were around 3%. There is less incentive for a resale seller to cut their price, especially when many have the option to relist their home as a rental if they do not receive an acceptable offer from a buyer. 

The deepest discounts for new homes are often in the markets that have built the most, such as Austin (19.3% price-per-square-foot discount), Raleigh (14.4%) and Tampa (12.4%). The opposite is true where new construction is scarce, including in the New York metro area (64.9% price-per-square-foot premium), Cleveland (50.7%), Milwaukee (46%) and Detroit (44.5%).

New construction's footprint
Nationally, newly built homes account for 12.6% of all sales over the 12 months ending July 2026. That's the same share as in 2019, representing a return to pre-pandemic norms after peaking at 16.7% in 2023.

The share of new home sales over the past 12 months varies widely by market, ranging as high as 37.1% in San Antonio and as low as 2% in Hartford. Compared to 2019, new construction has captured a growing share of the market in major Texas metros. The share of sales made up by new homes is up 12.9 percentage points in San Antonio, 7 points in Dallas and 6.8 points in Houston. Markets where new construction has lost share since 2019 are led by New Orleans (down 17.7 percentage points), Baltimore (5.8) and Atlanta (5.7).

The path forward
The clearest path out of the affordability crisis is building more homes, as evidenced by affordability gains in many Sun Belt markets where construction has boomed. However, permitting has slowed, threatening progress that has been made this decade.

Zillow has joined Let America Build, a national campaign to bring attention to the local policies that would unlock more housing supply. Zillow has long supported policies that make it easier to build, including modernizing zoning to allow more types of housing, streamlining permitting, and expanding access to ADUs and manufactured homes.

For home shoppers considering newly built homes, Zillow makes it easy to explore available homes, communities, floor plans and features in one place. Home shoppers can discover new construction options, view rich listing details and connect directly with builders as they consider their next move.

Metro Area*

New Construction
Price Per Square
Foot (July 2026)

Existing Home Price
Per Square Foot
(July 2026)

New Construction
Share of Home Sales
(August 2025–July 2026)

New Construction
Share of Home
Sales (2019)

United States

$205

$212

12.6 %

12.6 %

New York, NY

$727

$441

3.2 %

4.1 %

Los Angeles, CA

$660

$633

3.1 %

6.9 %

Chicago, IL

$223

$224

6.0 %

4.5 %

Dallas, TX

$175

$195

25.8 %

18.9 %

Houston, TX

$164

$161

30.7 %

24.0 %

Washington, DC

$268

$290

8.7 %

13.5 %

Philadelphia, PA

$270

$235

4.2 %

7.3 %

Miami, FL

$394

$321

3.7 %

7.1 %

Atlanta, GA

$190

$187

13.6 %

19.2 %

Boston, MA

$465

$426

6.5 %

9.8 %

Phoenix, AZ

$239

$253

17.4 %

18.0 %

San Francisco, CA

$787

$729

N/A**

5.9 %

Riverside, CA

$304

$324

11.4 %

11.5 %

Detroit, MI

$239

$165

3.5 %

4.4 %

Seattle, WA

$408

$410

12.6 %

16.3 %

Minneapolis, MN

$217

$196

10.1 %

12.4 %

San Diego, CA

$498

$582

3.0 %

4.5 %

Tampa, FL

$198

$226

13.6 %

16.1 %

Denver, CO

$277

$270

10.7 %

15.4 %

Baltimore, MD

$253

$227

5.0 %

10.8 %

St. Louis, MO

$229

$165

3.9 %

6.5 %

Orlando, FL

$214

$220

19.8 %

24.0 %

Charlotte, NC

$205

$212

21.9 %

24.0 %

San Antonio, TX

$156

$164

37.1 %

24.2 %

Portland, OR

$308

$306

14.9 %

16.5 %

Sacramento, CA

$298

$337

16.4 %

14.2 %

Pittsburgh, PA

$189

$180

3.4 %

7.7 %

Cincinnati, OH

$202

$183

6.8 %

11.3 %

Austin, TX

$184

$228

31.1 %

28.8 %

Las Vegas, NV

$253

$247

14.9 %

18.1 %

Kansas City, MO

$237

$181

10.5 %

8.9 %

Columbus, OH

$222

$199

10.2 %

12.9 %

Indianapolis, IN

$174

$159

13.4 %

13.0 %

Cleveland, OH

$223

$148

2.1 %

7.3 %

San Jose, CA

$948

$889

5.9 %

9.6 %

Nashville, TN

$225

$247

26.3 %

28.9 %

Virginia Beach, VA

$227

$217

8.8 %

11.7 %

Providence, RI

$346

$318

6.0 %

6.7 %

Jacksonville, FL

$198

$204

22.6 %

23.3 %

Milwaukee, WI

$316

$216

4.9 %

2.2 %

Oklahoma City, OK

$183

$154

17.9 %

19.5 %

Raleigh, NC

$188

$219

33.6 %

32.8 %

Memphis, TN

$184

$143

N/A**

9.5 %

Richmond, VA

$235

$224

14.7 %

17.5 %

Louisville, KY

$188

$171

9.4 %

6.3 %

New Orleans, LA

$184

$164

7.7 %

25.4 %

Salt Lake City, UT

$247

$268

N/A**

17.9 %

Hartford, CT

N/A**

$248

2.0 %

4.5 %

Buffalo, NY

N/A**

$208

N/A**

N/A**

Birmingham, AL

$189

$153

11.9 %

8.8 %

*Table ordered by market size

**Marked "N/A" because data for at least one month during the period is unavailable 

About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.

Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

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SOURCE Zillow

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How do new-home prices per square foot compare with existing-home prices in Zillow's analysis?

In July 2026, newly built homes sold for a national median of $205 per square foot, compared with $212 per square foot for existing homes.

Where does Zillow find the largest new-home price premiums?

Among the markets highlighted, new homes carried the largest price-per-square-foot premium in New York, at 64.9%. Cleveland followed at 50.7%, Milwaukee at 46% and Detroit at 44.5%.

What share of home sales were new homes in Dallas, Houston and Austin?

Newly built homes accounted for 25.8% of sales in Dallas, 30.7% in Houston and 31.1% in Austin during the 12 months from August 2025 through July 2026.

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