'The difference between settling and choosing': Buying power rises $30,000 on the back of lower mortgage rates, higher incomes

Zillow (Z) finds a median-income U.S. household can now afford a $331,483 home, a $30,302 increase versus a year earlier, driven by lower mortgage rates (6.96% to 6.1%) and rising incomes.

Rhea-AI Summary

Zillow (Z) finds a median-income U.S. household can now afford a $331,483 home, a $30,302 increase versus a year earlier, driven by lower mortgage rates (6.96% to 6.1%) and rising incomes. Affordable listings rose to 446,982, or 40.3% of inventory, up from 34.8%.

Gains are largest in expensive metros (San Jose +~$74,000 buying power). Zillow expects further rate declines in 2026, which could unlock additional buying power for shoppers.

Positive

• Buying power +$30,302 year-over-year
• Affordable listings +22.6% (364,688 to 446,982)
• Median affordable price $331,483, highest since March 2022
• Largest metro gains in San Jose (~$74,000) and San Francisco (~$56,115)

Negative

• Only 40.3% of listings are affordable to a median-income household
• Mortgage rates remain elevated at 6.1%, above pre-2022 levels
• Market still not affordable for many buyers despite recent gains

Argus Feb 23 session

-5.79% close to close Open Argus

Details

News Market Reaction – Z

In the Feb 23 session, Z declined 5.79%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved -5.8% in the session following this news. A negative reaction despite broadly positi...

Analysis

The stock moved -5.8% in the session following this news. A negative reaction despite broadly positive affordability trends would fit a pattern where some constructive research updates receive muted or mixed responses. The article cites an affordable price of $331,483 and an 8.4% drop in typical payments, but Z trades well below its $72.65 200-day average and far from the $93.88 52-week high. Weak technicals or positioning could amplify downside even when housing fundamentals appear to be improving.

Key Figures

Affordable home price: $331,483 Buying power increase: $30,302 Mortgage payment change: 8.4% lower +5 more

Affordable home price

$331,483

Median-income U.S. household, January 2026

Buying power increase

$30,302

Gain in affordable home price vs. prior year

Mortgage payment change

8.4% lower

Typical payment vs. one year ago, 20% down

Mortgage rate Jan 2025

6.96%

Average rate in January 2025

Mortgage rate last month

6.1%

Average rate in the most recent month

Buying power low point

$272,224

Affordable price in October 2023

High-rate month

7.62%

Average mortgage rate in October 2023

Additional affordable homes

82,300 homes

Extra listings within reach vs. prior year

Historical Context

5 past events · Latest: Feb 19

5 events

1. Feb 19

   Product partnership

   24h Move

   +1.3%

   Zillow guidance integrated into Google NotebookLM to aid home buyers.

2. Feb 19

   Conference appearance

   24h Move

   +1.3%

   CFO scheduled to present at Bernstein TMT Forum investor conference.

3. Feb 19

   Survey & product update

   24h Move

   -0.6%

   Agent Trends Survey and upcoming Zillow Pro AI-driven workflow product.

4. Feb 18

   Market research report

   24h Move

   +2.3%

   Report on rent affordability and forecasts for 2026 rent growth.

5. Feb 17

   Marketing partnership

   24h Move

   +1.2%

   Launch of fantasy Zillow for Warcraft microsite with Blizzard.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Improving affordability suggests this spring's home shopping season will see more activity

• A Zillow analysis shows a median-income U.S. household can now afford a $331,483 home. That is a $30,302 increase in buying power since last year and the highest affordable price since March 2022.
• A median-income household has seen roughly 82,300 more homes come within their budget than a year ago, according to Zillow's analysis.
• Zillow forecasts further dips in mortgage rates this year, which would lead to additional improvements in buying power.

SEATTLE, Feb. 23, 2026 /PRNewswire/ -- The housing market has yet to fully emerge from its winter hibernation, but improving affordability points to a more active home shopping season this spring. A median-income U.S. household can now comfortably afford a $331,483 home with a 20% down payment. That's $30,000 more than a year ago, according to a new Zillow® analysis, thanks to rising incomes and lower mortgage rates.

The typical mortgage payment — excluding taxes and insurance, and assuming a 20% down payment — is 8.4% lower than a year ago. Home value growth has flattened, and mortgage rates have fallen from an average of 6.96% in January 2025 to 6.1% last month, while incomes have edged higher. Together, those factors have given a median-income household an extra $30,302 in buying power.

Buying power is now at its highest level since March 2022, when mortgage rates were still below 5%. The recent low point was in October 2023 at $272,224. Mortgage rates averaged 7.62% that month, the highest average in any month since 2000. Zillow expects rates to fall further through 2026, which would unlock additional buying power for home shoppers.

"A more than $30,000 gain in buying power is meaningful for households that have been stretched thin by high rates. It can mean the difference between settling and choosing," said Kara Ng, senior economist at Zillow. "That doesn't suddenly make this market affordable for everyone, but it does crack open doors that had firmly shut when rates peaked."

The dip in mortgage rates brings the biggest boosts to buying power in expensive markets. In San Jose, a median-income household has gained nearly $74,000 in buying power compared to a year ago, the largest increase among major metro areas. San Francisco buyers have seen a $56,115 boost, followed by Washington, D.C. ($48,881), San Diego ($46,506) and Boston ($46,390).

In practical terms, a median-income household can now afford roughly 82,300 more homes for sale than it could a year ago. In addition to improved affordability, that also reflects the continued inventory recovery, with 6% more homes on the market in January than a year earlier. The nearly 447,000 homes a median-income household could afford today represent 40.3% of listings — up from 34.8% a year ago.

In markets where home values have fallen, buyers' dollars stretch even further in real terms with today's lower mortgage rates. Houston leads the nation in affordable inventory growth, with just under 4,000 more listings within reach for a median-income buyer compared to a year ago. Phoenix follows with 3,434 additional affordable homes, ahead of Dallas (3,267), Miami (2,981) and Atlanta (2,279). Home values have fallen since last year in each of those markets.

For shoppers tracking how much home they can afford, Zillow Home Loans' BuyAbility℠ tool provides a personalized estimate based on income, credit profile and current mortgage rates.

Metro Area*	January 2026: Affordable Home Price**	January 2025: Affordable Home Price**	January 2026: Affordable Homes for Sale	January 2025: Affordable Homes for Sale
United States	$331,483	$301,181	446,982	364,688
New York, NY	$381,237	$346,450	5,831	4,718
Los Angeles, CA	$421,030	$379,754	1,107	447
Chicago, IL	$299,770	$274,738	7,385	6,807
Dallas, TX	$347,681	$319,291	10,979	7,712
Houston, TX	$298,282	$274,173	12,176	8,180
Washington, DC	$519,441	$470,560	6,000	4,028
Philadelphia, PA	$346,797	$315,469	6,112	5,400
Miami, FL	$300,704	$276,987	15,903	12,922
Atlanta, GA	$362,571	$330,769	12,551	10,272
Boston, MA	$488,388	$441,998	1,296	857
Phoenix, AZ	$403,247	$363,929	7,951	4,517
San Francisco, CA	$581,564	$525,449	1,119	927
Riverside, CA	$383,591	$347,348	2,365	1,579
Detroit, MI	$295,016	$268,220	7,472	6,202
Seattle, WA	$474,197	$428,713	1,551	1,057
Minneapolis, MN	$376,963	$343,188	3,994	3,166
San Diego, CA	$477,571	$431,066	675	339
Tampa, FL	$300,751	$276,525	7,012	5,298
Denver, CO	$456,008	$413,858	3,458	2,284
Baltimore, MD	$397,748	$360,892	3,856	3,055
St. Louis, MO	$323,200	$293,885	4,157	3,691
Orlando, FL	$317,511	$290,729	4,503	3,435
Charlotte, NC	$368,639	$333,655	4,134	3,069
San Antonio, TX	$306,964	$280,783	5,939	4,266
Portland, OR	$409,554	$371,095	1,585	1,003
Sacramento, CA	$414,910	$375,909	766	487
Pittsburgh, PA	$290,949	$265,388	3,798	3,482
Cincinnati, OH	$337,330	$305,421	2,985	2,590
Austin, TX	$400,113	$365,254	4,176	2,637
Las Vegas, NV	$354,612	$319,946	3,174	1,958
Kansas City, MO	$341,641	$309,997	3,254	2,651
Columbus, OH	$320,891	$292,086	2,137	1,806
Indianapolis, IN	$318,055	$288,936	3,626	2,835
Cleveland, OH	$256,197	$233,539	2,468	2,229
San Jose, CA	$741,686	$667,829	309	185
Nashville, TN	$386,511	$349,332	2,417	1,535
Virginia Beach, VA	$326,882	$297,057	2,336	1,935
Providence, RI	$331,074	$300,051	264	223
Jacksonville, FL	$360,891	$327,689	4,732	4,174
Milwaukee, WI	$317,719	$287,377	1,292	1,150
Oklahoma City, OK	$264,580	$242,926	2,679	2,064
Raleigh, NC	$425,344	$385,921	2,052	1,278
Memphis, TN	$251,449	$230,433	2,322	1,776
Richmond, VA	$344,191	$311,553	904	751
Louisville, KY	$300,159	$272,361	2,253	1,564
New Orleans, LA	$203,102	$188,386	1,335	927
Salt Lake City, UT	$444,089	$399,999	970	531
Hartford, CT	$343,486	$313,010	573	546
Buffalo, NY	$310,106	$279,742	932	756
Birmingham, AL	$312,379	$283,544	2,840	2,262

*	Table ordered by market size
**	For a median-income household to spend no more than 30% of income on the monthly mortgage payment, excluding taxes and insurance, and assuming a 20% down payment

About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.

Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group's affiliates, subsidiaries and brands include Zillow^®, Zillow Premier Agent^®, Zillow Home Loans^®, Zillow Rentals^®, Zillow^® New Construction, Trulia^®, StreetEasy^®, Out East^®, HotPads^®, Follow Up Boss^®, ShowingTime^®, dotloop^® and Zillow^® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

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SOURCE Zillow

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much did Zillow say median U.S. buying power increased for Z in February 2026?

Buying power rose by $30,302 year-over-year, bringing the median affordable home to $331,483. According to Zillow, falling rates and higher incomes drove this improvement, with mortgage rates down from 6.96% to 6.1%.

What share of listings did Zillow report are affordable to a median-income buyer in January 2026 (Z)?

About 40.3% of listings were affordable to a median-income household in January 2026. According to Zillow, that share rose from 34.8% a year earlier due to improved affordability and modest inventory recovery.

Which metro saw the biggest buying power gain in Zillow's February 23, 2026 report for Z?

San Jose saw the largest gain, roughly $74,000 in added buying power year-over-year. According to Zillow, expensive coastal metros benefited most from the recent drop in mortgage rates and income gains.

How many more homes can a median-income household afford now versus a year ago, per Zillow (Z)?

A median-income household can afford about 82,300 more homes than a year ago, increasing affordable listings to 446,982. According to Zillow, this reflects both better affordability and a 6% rise in inventory.

What does Zillow say could further improve buying power for home shoppers in 2026 (Z)?

Zillow expects mortgage rates to fall further through 2026, which would increase buying power beyond current gains. According to Zillow, additional rate declines would unlock more affordability for prospective buyers.