Zillow launches Zillow for Warcraft®, a new way to explore World of Warcraft® homes

Rhea-AI Summary

Zillow (NYSE: Z) partnered with Blizzard Entertainment to launch Zillow for Warcraft, a microsite letting users browse curated World of Warcraft player and Blizzard-built homes in 3D. The experience is fantasy-only, non-transactional, and includes unlockable in-game items such as a Zillow-inspired doormat.

The microsite complements Zillow's Someday Starts Today brand platform and highlights player creativity ahead of the Midnight expansion launch on March 2, 2026. Visit https://www.zillow.com/warcraft/ to explore featured Azeroth homes.

News Market Reaction

+1.20%

1 alert

+1.20% News Effect

On the day this news was published, Z gained 1.20%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Game expansion launch date: March 2 Player housing wait: close to two decades Players worldwide: millions +5 more

8 metrics

Game expansion launch date March 2 World of Warcraft Midnight expansion global launch

Player housing wait close to two decades Length of time players have wanted housing in World of Warcraft

Players worldwide millions World of Warcraft player base size mentioned in article

Brand platform year 2026 Year of Zillow’s Someday Starts Today brand platform

Current share price $43.45 Price before Warcraft partnership news

52-week high $93.88 Upper end of recent trading range

52-week low $42.50 Lower end of recent trading range, near current price

Market cap $10,517,099,874 Equity value prior to this announcement

Market Reality Check

Price: $44.98 Vol: Volume 10,827,855 is 2.09...

high vol

$44.98 Last Close

Volume Volume 10,827,855 is 2.09x the 20-day average of 5,175,039, indicating elevated trading ahead of this news. high

Technical Price at $43.45 is trading below the 200-day MA of $73.11 and near the 52-week low of $42.50.

Peers on Argus

Z (-0.84%) traded lower while key peers were mixed: ZG (-2.01%), NBIS (+9.07%), ...

2 Up 1 Down

Z (-0.84%) traded lower while key peers were mixed: ZG (-2.01%), NBIS (+9.07%), PINS (+7.61%), BIDU (+2.28%), TME (+4.97%). Momentum scanner showed ZG and BIDU up and NBIS down, suggesting this gaming-themed partnership reads as stock-specific rather than a broad sector move.

Historical Context

5 past events · Latest: Feb 11 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 11	Housing affordability study	Neutral	-16.5%	Zillow analysis on the annual “singles tax” impact on renters.
Feb 10	Earnings release	Positive	+0.8%	Q4 and FY2025 results showing revenue growth and positive net income.
Feb 09	Home design trends	Neutral	-1.3%	20th‑anniversary data on shifting U.S. home design preferences.
Feb 04	Market report	Neutral	-4.1%	January report on home values, payments, and inventory levels.
Feb 03	Sports-driven housing data	Neutral	-5.7%	Analysis linking football championship winners to home value outperformance.

Pattern Detected

Recent thematic and data releases have often coincided with mild to sharp negative price reactions, even when fundamentals (like earnings) were improving.

Recent Company History

Over the past weeks, Zillow has issued several data- and brand-focused releases, alongside Q4 2025 results. Earnings on Feb 10 highlighted revenue of $654M for Q4 and $2.58B for 2025 with positive net income, yet prior and subsequent housing and consumer-behavior reports often saw negative price reactions (e.g., -16.54% on a singles‑tax study). Today’s World of Warcraft collaboration fits into this broader brand and cultural positioning strategy rather than a core financial update.

Market Pulse Summary

This announcement highlights a cultural partnership, bringing Zillow’s home exploration format into ...

Analysis

This announcement highlights a cultural partnership, bringing Zillow’s home exploration format into World of Warcraft via a fantasy-focused microsite with 3D tours. It ties into the 2026 “Someday Starts Today” brand platform, extending Zillow’s presence beyond traditional real estate search. In context, prior weeks featured multiple data-heavy releases and solid Q4 results with revenue of $654M. Investors may watch how such initiatives deepen engagement and support the broader brand strategy over time.

Key Terms

microsite, zestimates

2 terms

microsite technical

"Zillow for Warcraft®, a custom microsite that allows anyone to browse..."

A microsite is a small, focused web page or collection of pages created separately from a company’s main website to present one topic—such as a product, campaign, clinical data set, or investor update—in a clear, easy-to-navigate way. For investors it matters because a microsite acts like a focused brochure or pop-up shop: it makes important information and disclosures easier to find and understand, can reveal a company’s priorities or progress, and lets you assess interest and engagement around a specific initiative quickly.

zestimates financial

"There is no buying or selling of homes, no pricing and no Zestimates."

Zestimates are automated online estimates of residential property values produced by an algorithm that combines public records, recent sales, local market trends, and user-submitted details. Think of it as a quick, algorithm-generated price tag or snapshot of what a home might be worth rather than a formal appraisal. Investors watch these because they shape buyer and seller expectations, can influence listing prices and demand, and therefore affect valuation and revenue for real‑estate portfolios, lenders, and housing-related businesses.

AI-generated analysis. Not financial advice.

As player housing debuts in Blizzard Entertainment®'s World of Warcraft, Zillow introduces a custom experience in which fans can explore in-game homes

SEATTLE, Feb. 17, 2026 /PRNewswire/ -- As player housing goes live in World of Warcraft®, Zillow® has teamed up with Blizzard Entertainment® to introduce Zillow for Warcraft®, a custom microsite that allows anyone to browse a curated collection of in-game homes from Azeroth™.

The Zillow for Warcraft experience brings Zillow's familiar home exploration into a fantasy setting. The microsite highlights a mix of player-favorite housing creations and early looks at Blizzard-built homes inspired by iconic Warcraft styles, such as Stormwind townhouses and Horde-influenced bungalows. Select homes are featured with a Showcase™-inspired experience, including 3D Home® tours and SkyTour-style visuals, offering an immersive way to explore standout designs.

With millions of players worldwide, World of Warcraft has one of gaming's most enduring and passionate communities — one that has been asking for player housing for close to two decades. On the cusp of the game's next expansion, Midnight, which launches globally on March 2, players' dreams of homeownership in Azeroth have now come true.

"Player housing is a milestone moment for the World of Warcraft community, and we wanted to honor it in a way that felt authentic and unexpected," said Beverly W. Jackson, vice president of Brand and Product Marketing at Zillow. "Zillow exists at the center of how people think and talk about home, and gaming has become another powerful expression of that. This collaboration brings two worlds together, celebrating home as both a place to belong and a place to escape into something that feels honest and personal."

Zillow taps into years of player anticipation by bringing a familiar way to explore homes from a fantasy world that players have long called home. As part of the collaboration, World of Warcraft players can unlock in-game items, including a Zillow-inspired doormat.

"Player housing has sparked an extraordinary wave of creativity in World of Warcraft, and the passion our community has poured into shaping their own spaces is nothing short of inspiring," said Monica Austin, chief marketing officer of Blizzard Entertainment. "Partnering with Zillow allowed us to take that excitement even further — creating an experience that feels playful, intuitive, and tailor‑made for our players. Together, we've built something that celebrates the unique ways players express themselves in Azeroth and the joy of finally carving out a place in the world they call home."

Zillow developed this work in partnership with 72andSunny and We Are Royale. The Zillow for Warcraft launch is supported by a co-branded campaign across paid social, Reddit and TikTok creators and Zillow's social channels, with creators and players sharing their in-game homes and reactions across platforms. The experience is fantasy only and not transactional. There is no buying or selling of homes, no pricing and no Zestimates.

Zillow for Warcraft will continue to feature new player-created homes over time, extending the experience beyond launch and celebrating the creativity of the World of Warcraft community.

To explore curated homes in Azeroth, visit https://www.zillow.com/warcraft/.

Zillow's Someday Starts Today brand campaign

The World of Warcraft partnership is part of Zillow's 2026 brand platform, Someday Starts Today, which debuted earlier this month in connection with Zillow advertising airing during the Grammy Awards® broadcast.

Someday Starts Today is rooted in a simple idea: Whatever your "someday" looks like, it's closer than you think when you can see what's possible, encouraging you to take a first step. At a time when buying, selling or renting can feel overwhelming or out of reach, Zillow's focus is on helping people move from aspiration to action by making it easier to see what's possible and take a first step, starting with home.

By turning years of player wish lists into real, explorable homes inside Azeroth, World of Warcraft's new player housing mirrors what Zillow does in the real world, which is helping people move from imagining a home to experiencing it. This collaboration shows how Zillow shows up in culture wherever people dream about home, from the living room to their favorite game.

About World of Warcraft
World of Warcraft® is Blizzard Entertainment's genre-defining massively multiplayer online role-playing game set in the iconic Warcraft universe, a living, ever‑evolving world experienced by hundreds of millions of players across its 30‑year history. Since its launch in 2004, World of Warcraft has invited players from around the globe to step into Azeroth — a realm of rich storytelling, adventure, and community — where they forge alliances, battle formidable foes, shape their own legends, and find home.

About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre‑defining games over the last 35 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.

Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime® and dotloop®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

 

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SOURCE Zillow

FAQ

What is Zillow for Warcraft and how does it relate to Zillow (Z)?

Zillow for Warcraft is a fantasy microsite showcasing World of Warcraft homes in 3D tours and SkyTour visuals. According to Zillow, it brings home-exploration tools into Azeroth and is non-transactional, highlighting player and Blizzard-built designs.

When did Zillow announce the Zillow for Warcraft partnership with Blizzard (Z)?

Zillow announced the Blizzard partnership on February 17, 2026, launching a curated microsite for Azeroth homes. According to Zillow, the initiative ties into the Someday Starts Today brand platform and campaign activity.

Will Zillow for Warcraft allow buying or selling in-game homes (Z)?

No, Zillow for Warcraft is fantasy-only and does not support buying, selling, pricing, or Zestimates. According to Zillow, the experience is exploratory and includes cosmetic unlocks, not marketplace transactions.

What in-game items can World of Warcraft players get from the Zillow (Z) collaboration?

Players can unlock Zillow-branded cosmetic items, including a Zillow-inspired doormat, inside World of Warcraft. According to Zillow, these items are part of the collaborative launch and player engagement activities.

How does Zillow for Warcraft tie into Zillow's broader marketing (Z)?

The partnership supports Zillow's 2026 Someday Starts Today campaign and social creator activations across platforms. According to Zillow, the program extends brand storytelling into gaming to celebrate home as both belonging and creative expression.