Zillow's January Market Report shows improving affordability for home buyers
Rhea-AI Summary
Zillow (NYSE:Z) reports U.S. home values fell for the sixth consecutive month in January, with the Zillow Home Value Index down 0.4% month-over-month and 0.2% year-over-year. The typical U.S. home value is $358,968 and the typical mortgage payment is $1,733, 8.4% lower than a year ago. Active inventory rose to 1.11 million homes, up 6% year-over-year. New listings and the early sales read were lower year-over-year, while homes are taking longer to go pending and fewer sell above list price.
Positive
- Typical monthly mortgage payment down 8.4% YoY
- Active inventory at 1.11 million homes, +6% YoY
- Typical home value of $358,968 provides a clear pricing benchmark
Negative
- ZHVI down 0.4% MoM and six consecutive monthly declines
- Preliminary sales nowcast -4% YoY and -26.4% vs December
- New for-sale listings -5.5% YoY may signal weaker supply flow into spring
Key Figures
Market Reality Check
Peers on Argus
Alongside Z’s -5.73% move, key internet peers show broad weakness: ZG -4.51%, PINS -4.77%, BIDU -0.9%, and TME -0.3%, while NBIS is roughly flat at 0.02%. The decline aligns with a sector-wide downdraft rather than a purely company-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 29 | Brand campaign launch | Positive | +0.3% | National "Someday Starts Today" marketing campaign across TV and digital. |
| Jan 26 | Housing market analysis | Positive | +2.3% | List of most buyer‑friendly markets based on affordability and competition. |
| Jan 20 | Earnings date notice | Neutral | -1.5% | Announcement of Q4 and full‑year 2025 results release date and call. |
| Jan 15 | Affordability outlook | Positive | +0.5% | Forecast that mortgages become affordable in 20 major metros by Dec 2026. |
| Jan 08 | Market ranking report | Positive | +2.6% | Hartford named hottest 2026 market using Zillow’s market heat metrics. |
Recent Zillow macro-housing and brand/news updates have typically produced modest single-day stock reactions, with no strong pattern of outsized moves on these announcements.
Over the past month, Zillow’s news flow has focused on housing-market analytics, brand building, and upcoming earnings. Recent releases highlighted buyer‑friendly markets, projected affordability improvements, and market rankings such as Hartford and Indianapolis, while a national brand campaign "Someday Starts Today" targeted consumer engagement. An 8-K and 10-Q in late October reported Q3 2025 revenue growth and a return to profitability. Against this backdrop, the latest January Market Report extends Zillow’s role as a macro housing data provider rather than introducing company-specific financial updates.
Market Pulse Summary
This announcement details Zillow’s January Market Report, emphasizing improved affordability as mortgage payments on a typical home fall 8.4% year over year to $1,733, while typical U.S. home values sit at $358,968 after six months of modest declines. Inventory reached 1.11 million homes for sale, and typical rent is $1,895, up 2.0% from a year earlier. Investors may watch future reports for trends in sales counts, days to pending, and rent growth to gauge housing demand and pricing power.
Key Terms
zillow home value index technical
zillow observed rent index technical
nowcast technical
AI-generated analysis. Not financial advice.
New listings and the early read on sales both fell in January compared to last year, likely influenced by poor weather in much of the country. Buyers are having an easier time than last year, with homes on the market longer and fewer homes selling above list price.
"We're starting 2026 following three years that saw transactions bouncing along the bottom and affordability as a chronic struggle," said Mischa Fisher, chief economist at Zillow. "Our forecast for both sales and affordability this year is one of gradual improvement. January was a cautious first step along that path, as potential buyers and sellers dealt with severe winter weather in many major markets. We expect sales to pick up as spring approaches. Housing affordability continues to improve for prospective homebuyers, while modest growth in the Zillow Observed Rent Index points to continued cooling in shelter inflation."
Home Values & Mortgage Payments
- The typical
U.S. home value is .$358,968 - The Zillow Home Value Index (ZHVI) fell
0.4% month over month in January. Home values are0.2% higher than a year earlier. - The monthly mortgage payment on a typical
U.S. home is , assuming a$1,733 20% down payment and excluding taxes and insurance. That is8.4% lower than last year.
Inventory
- There were 1.11 million homes for sale nationwide in January.
- Active inventory was
6% higher than a year earlier. Inventory fell0.1% from December. - New for-sale listings totaled 269,922 in January, down
5.5% from a year earlier, and up54.8% from December.
Sales
- 219,644 homes were sold in January, according to the preliminary Zillow sales count nowcast. That is
4% lower than a year earlier, and down26.4% from December. These figures will be revised mid month. - Newly pending listings, which measures listings that changed from for-sale to pending status rather than closed sales, show
1.8% year-over-year growth and a20.8% increase over December.
Competition
- Homes took a median of 47 days to go pending in January. That was eight days longer than a year earlier and four days longer than December.
- The share of listings with a price cut in January was
22% . That was down 0.7 percentage points from a year earlier, and up 5.2 percentage points from December. 22.4% of homes sold above list price in December, the most recent data available. That was 2.3 percentage points lower than a year earlier, and 1.6 percentage points lower than November.
Rents
- The typical rent nationwide is
, according to the Zillow Observed Rent Index. That's$1,895 2% higher than a year earlier, and up0.1% from December. 38.8% of rental listings on Zillow offered a concession in January. That's 2.3 percentage points lower than a year earlier, and down 0.6 percentage points from December.
Local data can be found on Zillow's market explorer. The Zillow February Market Report is expected to be released March 4.
Metro Area* | Typical | Home | Home | Inventory | Sales | Typical | Rent | Rent |
-0.4 % | 0.2 % | 6.0 % | -4.0 % | 0.1 % | 2.0 % | |||
0.2 % | 3.9 % | 1.5 % | -12.4 % | -0.1 % | 4.3 % | |||
0.1 % | -0.5 % | 6.5 % | 0.2 % | 0.1 % | 1.6 % | |||
-0.2 % | 4.0 % | -5.0 % | -14.0 % | 0.5 % | 5.4 % | |||
-0.6 % | -3.9 % | 6.1 % | 1.3 % | -0.1 % | 0.3 % | |||
-0.5 % | -2.2 % | 16.4 % | -6.8 % | -0.1 % | 0.0 % | |||
-0.2 % | -0.4 % | 21.8 % | -8.0 % | 0.1 % | 0.4 % | |||
-0.2 % | 2.6 % | 2.4 % | -13.7 % | 0.1 % | 2.9 % | |||
-0.2 % | -4.3 % | -2.3 % | -5.3 % | 0.0 % | 0.5 % | |||
-0.5 % | -2.7 % | 6.4 % | -18.3 % | 0.1 % | 2.1 % | |||
-0.4 % | 1.7 % | 8.0 % | -1.4 % | 0.5 % | 1.8 % | |||
-0.2 % | -2.3 % | 6.4 % | 0.6 % | 0.1 % | -0.6 % | |||
-0.2 % | -2.1 % | -6.3 % | 0.0 % | 0.4 % | 5.8 % | |||
-0.1 % | -1.7 % | 1.7 % | -3.4 % | 0.2 % | 1.8 % | |||
-0.6 % | 2.8 % | 10.4 % | -17.0 % | 0.2 % | 2.8 % | |||
-0.2 % | -1.5 % | 19.9 % | -1.3 % | -0.1 % | 2.2 % | |||
-0.4 % | 1.6 % | 5.1 % | -12.3 % | 0.1 % | 4.2 % | |||
-0.2 % | -2.0 % | 5.7 % | -9.2 % | 0.1 % | 1.3 % | |||
-0.4 % | -4.8 % | 5.2 % | -6.1 % | -0.1 % | -1.2 % | |||
-0.4 % | -3.2 % | 7.0 % | -8.2 % | -0.1 % | -1.1 % | |||
-0.4 % | 0.6 % | 19.0 % | -8.4 % | 0.4 % | 2.6 % | |||
-0.3 % | 2.5 % | 7.9 % | -0.1 % | 0.3 % | 3.6 % | |||
-0.4 % | -4.0 % | 3.0 % | 1.6 % | 0.2 % | 0.5 % | |||
-0.4 % | -0.8 % | 12.1 % | -12.6 % | 0.0 % | 0.7 % | |||
-0.5 % | -2.6 % | 10.9 % | -4.8 % | 0.0 % | -1.2 % | |||
-0.3 % | -1.1 % | 10.2 % | -7.5 % | -0.2 % | 0.9 % | |||
-0.4 % | -2.1 % | 0.2 % | -6.4 % | -0.2 % | 1.9 % | |||
-0.7 % | 1.2 % | 3.7 % | -8.2 % | 0.4 % | 4.1 % | |||
-0.4 % | 2.4 % | 11.9 % | -5.9 % | 0.4 % | 2.7 % | |||
-0.7 % | -5.9 % | 3.7 % | -8.5 % | 0.0 % | -2.6 % | |||
-0.4 % | -2.7 % | 13.2 % | -8.2 % | 0.0 % | 0.1 % | |||
-0.2 % | 2.8 % | 10.9 % | 10.8 % | 0.2 % | 3.8 % | |||
-0.4 % | 0.9 % | 9.5 % | -5.7 % | -0.3 % | 1.6 % | |||
-0.4 % | 1.1 % | 15.3 % | -10.1 % | 0.2 % | 3.2 % | |||
-0.6 % | 4.2 % | 3.9 % | -13.6 % | 0.6 % | 4.2 % | |||
0.0 % | -1.4 % | 12.7 % | -9.7 % | 0.3 % | 5.1 % | |||
-0.4 % | -0.8 % | 11.4 % | -7.3 % | -0.1 % | 0.4 % | |||
-0.1 % | 1.7 % | 5.2 % | 10.6 % | 0.4 % | 5.4 % | |||
-0.2 % | 2.7 % | 4.4 % | -5.5 % | 0.1 % | 4.5 % | |||
-0.3 % | -2.7 % | -5.7 % | -6.1 % | -0.1 % | 0.2 % | |||
-0.3 % | 4.8 % | 1.8 % | -3.5 % | 0.2 % | 3.9 % | |||
-0.2 % | 1.0 % | 9.1 % | -9.6 % | 0.1 % | 2.7 % | |||
-0.5 % | -2.6 % | 29.5 % | -11.4 % | 0.1 % | 0.2 % | |||
-0.5 % | -0.6 % | 6.6 % | -11.7 % | -0.1 % | 1.7 % | |||
-0.2 % | 1.7 % | 6.1 % | -1.6 % | 0.5 % | 3.5 % | |||
-0.1 % | 2.1 % | 20.1 % | 4.9 % | 0.2 % | 2.2 % | |||
0.0 % | 1.4 % | 2.2 % | 17.4 % | 0.3 % | 0.4 % | |||
-0.1 % | 1.9 % | 12.4 % | 6.7 % | -1.1 % | -0.3 % | |||
-0.3 % | 4.9 % | -0.2 % | -6.4 % | 0.0 % | 3.1 % | |||
-0.9 % | 3.9 % | 3.7 % | -5.9 % | 0.6 % | 3.4 % | |||
-0.4 % | 0.6 % | 11.8 % | -27.2 % | -0.1 % | 1.9 % |
*Table ordered by market size |
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.
As the most visited real estate app and website in
Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.
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