Love pays, literally: The $10K 'singles tax' of living solo
Rhea-AI Summary
Zillow (NYSE: Z) analysis on Feb. 11, 2026 finds the national "singles tax" — the extra annual rent solo renters pay versus those who share housing — is $10,470. Typical U.S. multifamily rent is $1,745, up 30% over five years, while apartment affordability (adjusted for incomes) is the best since April 2021.
Couples who combine households can capture a $20,940 combined annual savings; New York City shows the largest singles tax at $23,400 per year.
Positive
- National singles tax of $10,470 per year
- Couples' discount of $20,940 combined annual savings
- Typical U.S. multifamily rent $1,745, up 30% over five years
- Apartment affordability best since April 2021 (income-adjusted)
Negative
- Solo renters bear the full rent on one income, raising cost burden
- High-cost metros concentrate strain—NYC singles tax is $23,400 annually
- Sharing yields outsized savings (> $30,000) in several West Coast and NYC metros
News Market Reaction
On the day this news was published, Z declined 16.54%, reflecting a significant negative market reaction. Argus tracked a trough of -16.0% from its starting point during tracking. Our momentum scanner triggered 157 alerts that day, indicating very high trading interest and price volatility. This price movement removed approximately $2.62B from the company's valuation, bringing the market cap to $13.24B at that time. Trading volume was above average at 1.7x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Z (+0.79%) moved modestly higher while close peers showed mixed moves: ZG (+0.61%), BIDU (+0.36%), TME (+1.69%), with NBIS (-1.21%) and PINS (-0.49%) lower. Scanner momentum flagged only BILI (+4.10%), suggesting today’s move was more stock-specific than broad sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Earnings results | Positive | +0.8% | Q4 and FY2025 revenue growth with positive GAAP net income and strong EBITDA. |
| Feb 09 | Housing trends data | Positive | -1.3% | 20-year shift in home design preferences with rising demand for new features. |
| Feb 04 | Market report | Negative | -4.1% | Home values declining with slower sales and fewer homes selling above list price. |
| Feb 03 | Home value analysis | Positive | -5.7% | Analysis linking football championship winners to above-average home value gains. |
| Jan 29 | Brand campaign launch | Positive | +0.3% | Launch of national "Someday Starts Today" marketing campaign across major media. |
Recent Zillow news and data releases often saw mixed reactions, with marketing or macro-housing pieces sometimes selling off even when broadly positive, while the latest earnings and brand-focused items aligned with modest gains.
Over the past few weeks, Zillow has released several data-driven and brand-focused updates. On Jan 29, it launched the "Someday Starts Today" campaign, followed by housing-market analyses on Feb 3 and Feb 4, which highlighted performance patterns in championship metros and improving buyer affordability. A design-trend piece on Feb 9 coincided with a small decline. Most recently, strong Q4 and FY2025 results on Feb 10 aligned with a modest price increase, providing a constructive backdrop for this rentals-focused analysis.
Market Pulse Summary
The stock dropped -16.5% in the session following this news. A negative reaction despite this rentals-focused analysis would fit prior episodes where broadly positive housing insights coincided with selling pressure. While the report showcases renter savings and engagement tools, shares remain far below the 52-week high of 93.88 and below the 200-day MA of 73.44. That backdrop, combined with mixed responses to earlier data pieces, could have led the market to discount the incremental impact of this announcement.
Key Terms
zillow observed rent index technical
AI-generated analysis. Not financial advice.
This Valentine's Day, Zillow data shows that love isn't just romantic — it's economical
- Renters who live alone pay about
more per year than those who share housing. That "singles tax" rose just$10,470 over the past year—the smallest increase in five years.$146 - Couples and roommates who combine households can unlock
in annual rent savings by sharing one lease instead of living separately and paying for two.$20,940 New York City tops the list as the most expensive market for solo renters, with a "singles tax" of a year.$23,400
With the typical
Last year, Zillow calculated the singles tax using only one-bedroom units. This year, Zillow ditched the unnecessary box-checking and analyzed typical rents across all apartments, drawing from the more than 72,000 multifamily listings on Zillow to reflect the range of homes singles actually consider. After all, who couldn't use an extra bedroom for a home office, gym or overflow closet?
"When you're living alone, you're covering the full rent on one income and that can add up fast," said Emily Smith, Zillow rental trends expert. "Apartments often make living solo more attainable, while also offering shared spaces that help people feel connected. And for renters who choose to live with a partner or roommate, splitting everyday costs like rent, utilities and groceries can go a long way in easing the pressure of today's higher cost of living."
Love, roommates and the 'couples' discount'
For sweethearts, the singles tax flips, becoming a meaningful "couples' discount." By sharing one lease instead of maintaining two separate rent bills, couples can capture a combined
Where solo living is priciest — and sharing delivers big savings
These same metros, however, are also where sharing a home can deliver the biggest financial payoff. In
Zillow helps renters navigate the market
Finding "the one" starts with the right tools. Zillow connects renters to apartments, single-family homes and rooms for rent — all in one place — while the rent affordability calculator helps make sure the match fits the budget, too.
Region | Typical Monthly | Singles Tax | Couples' Discount |
* |
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.
As the most visited real estate app and website in
Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow