Zedge Introduces its AI-Powered Product Innovation Team to Drive New Growth

Rhea-AI Summary

Zedge (NYSE AMERICAN: ZDGE) announced on October 9, 2025 the formation of a dedicated Product Innovation Team to accelerate AI-driven ideation, validation and deployment of new products.

The company highlighted SynCat, an app conceived and built in weeks by a two-person team using AI, vibe coding and automations to transform static images into short videos with AI filters. Over the next year Zedge plans to introduce approximately six new product "alphas" governed by a KPI-based framework to scale winners and shelf underperformers, while continuing feature upgrades across its existing portfolio.

Zedge reiterated its ecosystem of offerings including Zedge Marketplace, pAInt, GuruShots, Emojipedia and DataSeeds.AI as part of its AI strategy to validate concepts with empirical data before large development investments.

Insights

Product Strategy Expert

Zedge forms an AI-led Product Innovation Team and launched SynCat to accelerate product testing and quicken concept-to-prototype cycles.

The company created a two-person team that used AI, "vibe coding" and automations to build SynCat in weeks; the initiative formalizes this process into a dedicated Product Innovation Team tasked with rapidly ideating and validating new product concepts under a KPI framework.

Key dependencies and risks include the team's ability to sustain high-quality idea throughput, the rigor and relevance of the KPI framework for decision-making, and execution capacity to scale winners without bloating costs; early proof points are limited to a single internally built alpha.

Concrete items to watch over the next 12 months are the rollout cadence (target ~six new alphas), measurable KPI thresholds that determine scaling versus shelving, and user engagement metrics for SynCat and any subsequent alphas; these will indicate whether the approach converts rapid prototyping into repeatable product-led growth.

New SynCat app showcases AI-driven product development strategy; conceived and built in weeks by a team of two using AI and vibe coding

NEW YORK, NY, NY / ACCESS Newswire / October 9, 2025 / (NYSE AMERICAN:ZDGE), $ZDGE, a leader in digital marketplaces and interactive games that provide content, enable creativity, empower self-expression and facilitate community, today announced the next step in its AI evolution with the formation of a dedicated Product Innovation Team charged with leveraging the power of AI to rapidly ideate, validate and deploy new product concepts at a fraction of the time and cost of traditional development.

Jonathan Reich, Zedge's CEO, commented:

"Zedge is embracing a new chapter where AI is the engine behind more and more of what we do. By harnessing the capabilities of AI, vibe coding and automations, we can innovate faster, take more shots on goal and quickly decide which concepts warrant more investment and which get cycled out. SynCat is a perfect example. Conceived and built in just a couple of weeks by a two-person team, it transforms static images into short videos enhanced with fun and entertaining AI filters. The AI expertise we have developed provides us with a sustainable advantage, enabling us to validate our ideas with empirical data before writing a single line of code. Our approach is to fail fast and equally, quickly scale winners."

Future Product Roadmap

Over the next year, Zedge plans to introduce approximately six new product "alphas," each governed by a rigorous, KPI-based framework to scale winners and shelf underperformers. Zedge will also continue advancing its existing product portfolio with feature upgrades and new releases.

About Zedge

Zedge empowers tens of millions of consumers and creators each month with its suite of interconnected platforms that enable creativity, self-expression and e-commerce and foster community through fun competitions. Zedge's ecosystem of product offerings includes the Zedge Marketplace, a freemium marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds, and pAInt, a generative AI image maker; GuruShots, "The World's Greatest Photography Game," a skill-based photo challenge game; Emojipedia, the #1 trusted source for 'all things emoji;' and DataSeeds.AI, which leverages Zedge's consumer games and marketplaces to offer both on-demand and off-the-shelf image and video datasets enriched with detailed metadata, perfectly suited for AI model training.

For more information, visit https://www.investor.zedge.net/.

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Contact:

Brian Siegel, IRC, MBA
Senior Managing Director
Hayden IR
(346) 396-8696
ir@zedge.net

SOURCE: Zedge, Inc.

View the original press release on ACCESS Newswire

FAQ

What did Zedge (ZDGE) announce on October 9, 2025 about product strategy?

Zedge announced a new Product Innovation Team to use AI to rapidly ideate, validate and deploy new product concepts.

What is SynCat and how quickly was it built by Zedge (ZDGE)?

SynCat is an AI-driven app that converts static images into short videos with AI filters, conceived and built in a couple of weeks by a two-person team.

How many new product tests does Zedge (ZDGE) plan to run over the next year?

Zedge plans to introduce approximately six new product "alphas" over the next year under a KPI-based framework.

How will Zedge (ZDGE) decide which products to scale?

Products will be measured using a rigorous, KPI-based framework to scale winners and shelf underperformers quickly.

Which existing Zedge platforms support the company's AI strategy?

Zedge cited its ecosystem including Zedge Marketplace, pAInt, GuruShots, Emojipedia and DataSeeds.AI as supporting its AI efforts.

What benefits did Zedge (ZDGE) say AI and vibe coding provide to product development?

The company said AI and vibe coding let teams innovate faster, validate ideas with empirical data before heavy development, and fail fast to scale winners.