Amazfit Announces Olympic Medalist Grant Fisher as New Brand Ambassador

Rhea-AI Summary

Amazfit, owned by Zepp Health (NYSE: ZEPP), has announced two-time Olympic medalist Grant Fisher as its newest brand ambassador. Fisher, who made history at the Paris 2024 Olympics by winning bronze medals in both the 5,000m and 10,000m events, will collaborate with Amazfit on product testing, athlete storytelling, and community engagement leading up to the 2028 Olympics in Los Angeles.

Fisher is currently training with the Amazfit Balance 2 and Helio Armband to monitor his performance metrics. He joins Amazfit's roster of athlete ambassadors, which includes notable athletes like Rod Farvard, Gabby Thomas, Morgan Pearson, and Ruth Croft, who contribute to testing and validating Amazfit's performance technology.

Positive

• Partnership with high-profile Olympic medalist enhances brand credibility
• Expansion of athlete ambassador program demonstrates product validation in professional sports
• Strategic positioning for the upcoming 2028 Los Angeles Olympics

Negative

• None.

Elite distance runner joins Amazfit's growing athlete team and will play an active role in product testing and innovation

MILPITAS, Calif., Sept. 11, 2025 /PRNewswire/ -- Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), today announced two-time Olympic medalist and American record holder Grant Fisher as the newest addition to its roster of athlete ambassadors. Fisher will collaborate closely with Amazfit on product testing, athlete storytelling, and community engagement as he trains toward the 2028 Olympic Games in Los Angeles.

Fisher made history at the Paris 2024 Olympics by winning bronze medals in both the 5,000m and 10,000m — the first American ever to medal in both events at the same Games. Known for his calm, consistent approach to training, he has become one of the most respected athletes in the sport. His background includes 11 NCAA All-American honors at Stanford and a breakthrough high school career where he ran a sub-four-minute mile.

As a core part of Amazfit's performance testing team, Fisher has been training with the Amazfit Balance 2 and Helio Armband, integrating them into his daily routine to monitor pace, recovery, and performance metrics.

"I'm incredibly excited to begin a partnership with Amazfit! My career has always been driven by precise data, consistency, and a constant desire to improve – elements that Amazfit puts at the forefront of their product development," said Fisher. "As I continue to train smarter and compete against the best in the world, I'm proud to have Amazfit by my side as a key partner in my journey."

"Grant is the kind of athlete who elevates everything around him — from the level of competition on the track to the way we think about performance off of it," said Scott Shepley, Head of Global Marketing at Amazfit. "His disciplined, data-driven approach makes him an ideal partner for Amazfit as we continue building tools for athletes who demand more from their training. We're honored to support him through the next chapter of his career and all the way to LA28."

Fisher joins a growing roster of Amazfit athlete ambassadors, including ultra runner Rod Farvard, Olympic sprinter Gabby Thomas, triathlete Morgan Pearson, and 2025 UTMB women's champion Ruth Croft. Together, these athletes represent a wide spectrum of endurance sports and play an active role in testing and validating Amazfit's performance-focused technology.

###

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.

Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, "Discover Amazing," encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health's proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.

Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.

Media Contacts

Max Borges Agency for Amazfit
amazfit@maxborgesagency.com 

Mary Thompson Woodbury
Head of PR, Amazfit North America
Mary.woodbury@zepp.com

View original content:https://www.prnewswire.com/news-releases/amazfit-announces-olympic-medalist-grant-fisher-as-new-brand-ambassador-302554501.html

SOURCE Zepp Health; Amazfit

FAQ

Who is Grant Fisher and why did Amazfit choose him as brand ambassador?

Grant Fisher is a two-time Olympic medalist who made history by winning bronze in both 5,000m and 10,000m at Paris 2024. Amazfit chose him for his data-driven approach and achievements in professional athletics.

What Amazfit products is Grant Fisher using for training?

Fisher is training with the Amazfit Balance 2 and Helio Armband to monitor his pace, recovery, and performance metrics.

Who are the other athletes in Amazfit's ambassador program?

Amazfit's athlete roster includes Rod Farvard (ultra runner), Gabby Thomas (Olympic sprinter), Morgan Pearson (triathlete), and Ruth Croft (2025 UTMB women's champion).

What role will Grant Fisher play in Amazfit's product development?

Fisher will be a core part of Amazfit's performance testing team, participating in product testing, athlete storytelling, and community engagement as he trains for the 2028 Olympics.

How does this partnership affect Zepp Health (NYSE: ZEPP)?

The partnership strengthens Amazfit's position in performance sports technology and enhances brand credibility through association with an elite Olympic athlete.