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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta Global, a marketing technology company, will host its inaugural conference, Zeta Live 2021, in New York City on November 16-17. The event will feature industry leaders like Sir Martin Sorrell and John Sculley discussing the future of marketing. Highlights include sessions on disruptions in marketing and the evolution of digital media, alongside Zeta's technology roadmap and customer success stories. Registration is open to all including investors and analysts. Zeta aims to equip marketers with insights to thrive in a rapidly changing digital landscape.
Zeta Global reports a significant resurgence in travel as consumer confidence rises post-2020. The Zeta Pulse survey reveals that 53.6% of consumers prefer to stay close to home for the holidays, with COVID-19 remaining a top concern. However, air travel interest has surged to pre-pandemic levels, with a 94% increase over 2020. International bookings have also begun to rise significantly since the U.S. lifted travel restrictions for vaccinated foreign visitors, showing a 3x increase in hotel bookings compared to 2020.
Zeta (NYSE:ZETA), a cloud-based marketing technology firm, plans to release its Q3 2021 financial results on November 9, 2021, after market close. The firm's CEO David A. Steinberg and CFO Chris Greiner will host a conference call at 5 p.m. ET the same day. Investors can access the call via a live webcast on Zeta's Investor Relations site. Zeta focuses on customer acquisition and retention through its Zeta Marketing Platform, which utilizes advanced artificial intelligence to analyze extensive data for personalized marketing solutions.
Zeta (NYSE: ZETA) has appointed Scott Schmitz as the new SVP of Investor Relations, bringing over 20 years of experience in technology and finance. Schmitz previously held significant roles at Dell Technologies and EMC, contributing to major mergers and investment management. His focus will be on enhancing investor relationships and communicating Zeta’s growth strategy. The company's Zeta Marketing Platform aims to transform the marketing technology landscape, leveraging AI and proprietary data to improve ROI for marketers.
Zeta (NYSE: ZETA) has appointed Matthew Mobley as Executive Vice President of Technology Strategy. With over 26 years of experience, including serving as Chief Technology Officer at Merkle, Mobley aims to enhance Zeta's CRM technology strategy. His expertise in data platforms and customer journey analytics is expected to drive the company's growth in a complex digital marketing landscape. CEO David A. Steinberg emphasized Mobley's valuable contributions to advancing Zeta's Marketing Platform capabilities and meeting customer demands.
Zeta (NYSE: ZETA) has acquired the technology platform and data from Apptness, enriching its Zeta Marketing Platform with over 45 million monthly consumer signals. This acquisition aims to enhance Zeta's data footprint, providing actionable insights to customers and increasing revenue efficiency. Apptness, founded in 2015, specializes in consumer engagement and monetization tech. The integration is expected to grow Zeta's sales capacity and improve consumer engagement across Zeta's network of 6 million+ websites.
Zeta (NYSE: ZETA) and Adara have formed a multi-year data partnership to create the Traveler Data Cloud, enhancing marketing insights for travel and hospitality marketers. This cloud will combine Zeta's Identity Graph—covering over 225 million U.S. consumers—with Adara’s first-party travel signals. As travel demand is expected to surge in 2022, the partnership aims to deliver personalized marketing and deeper consumer insights. The initiative is timely as indications show a rise in last-minute hotel bookings and leisure travel growth, supporting brands in optimizing campaigns as consumer interest in travel increases.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, announced participation in upcoming conferences. CFO Chris Greiner will engage in one-on-one meetings at the Deutsche Bank Technology Conference on September 9 and at Citi's 2021 Global Technology Virtual Conference on September 13. Zeta Global's Marketing Platform, known for leveraging AI to predict consumer intent, is designed to help enterprises acquire and retain customers more cost-effectively. Founded in 2007 and headquartered in New York City, Zeta continues to enhance its data-driven marketing capabilities.
Zeta (NYSE: ZETA) reported strong financial results for Q2 2021, showcasing a 39% revenue increase to $106.9 million and a remarkable 106% growth in adjusted EBITDA year-over-year. The company added over 30 new customers, boosting its scaled customer count to 343. Despite an operating loss of $122.3 million mainly attributed to stock-based compensation, Zeta's outlook for Q3 and full-year 2021 remains positive, projecting revenues between $432 million and $436 million, marking a 17% to 19% increase.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced the presentation of its Co-Founder and CEO David A. Steinberg and CFO Chris Greiner at two upcoming virtual investor events.
Event Details:
- Oppenheimer 24th Annual Technology, Internet & Telecommunications Conference: August 11 at 11:35 am ET
- Canaccord Genuity 14th Annual Growth Conference: August 12 at 12:00 pm ET
Investors can access live webcasts and replays on Zeta's Investor Relations website.
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