Zeta Global Holdings Corp. provides the Zeta Marketing Platform, an AI Marketing Cloud that combines identity data, predictive intelligence and omnichannel activation for enterprise marketers. Company news commonly covers financial results, guidance updates, Super-Scaled Customer trends, platform revenue, and the use of proprietary consumer signals across marketing programs.
Updates also describe product and platform developments such as Athena by Zeta, analyst evaluations of the Zeta Marketing Platform, customer and industry events such as Zeta Live, and investor-conference participation.
A recent study commissioned by Zeta Global and conducted by Forrester Consulting highlights gaps in how businesses are leveraging customer lifetime value (CLV) in their marketing strategies. While most organizations track CLV, few integrate this metric into their tactical marketing efforts. The study, titled 'Independent Study Reveals Marketers Must Orient Around Customer Value to Win in The Era of AI,' emphasizes that businesses incorporating CLV into their strategies see significant benefits in customer engagement and revenue growth. Zeta Global, an AI-powered marketing cloud company, aims to help businesses optimize their marketing approaches by focusing on customer value.
Zeta (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced its participation in several upcoming investor conferences.
The events include the Needham Technology, Media, & Consumer Conference on May 14, B. Riley Institutional Investor Conference on May 22, Craig-Hallum Institutional Investor Conference on May 29, Jefferies Software Conference on May 30, BofA Securities Global Technology Conference on June 4, William Blair Growth Stock Conference on June 5, Mizuho Technology Conference on June 12, and ROTH London Conference on June 26.
Zeta Global (NYSE: ZETA) reported a strong first quarter in 2024 with a revenue of $195M, a 24% increase year-over-year. They grew their customer count and quarterly ARPU, generated positive cash flow, and raised guidance for 2024. The company's CEO and CFO expressed confidence in their growth prospects and highlighted the positive performance across various financial metrics.
Zeta Global (NYSE: ZETA) launched Zeta NEXT, a thought leadership initiative, at the Dallas Arboretum and Botanical Garden. The event showcased new AI-powered technologies, offered hands-on engagement with AI tools, and shared best practices for better consumer experiences and brand results. Industry experts discussed AI's impact on marketing, emphasizing the need for companies to embrace Generative AI for growth.
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