Zeta Global Holdings Corp Stock Price, News & Analysis

Zeta Global (NYSE: ZETA), a leading AI-powered marketing cloud, has announced a partnership with RallyPoint, a top digital platform for military personnel and veterans. This collaboration aims to enhance the experiences and support for the military and veteran community.

Zeta will utilize its expertise in personalization to improve member engagement on RallyPoint, optimizing communication channels and strengthening the peer-driven community. The AI-powered platform will support critical areas such as recruiting, readiness, transition assistance, and mental health for veterans, their families, and caregivers.

This partnership will help RallyPoint expand its community to include more American service members, veterans, family members, caregivers, and civilian supporters. Additionally, RallyPoint will assist the US government in leveraging Zeta's capabilities to unlock benefits for government agencies serving the military and veteran community.

David A. Steinberg, CEO of Zeta Global, emphasized the company's commitment to supporting those who serve the country by providing essential resources and connections. RallyPoint CEO David Gowel highlighted the goal of delivering personalized and timely support to ensure no one in the military and veteran community is left behind.

Zeta Global (NYSE: ZETA) has launched the Zeta Economic Index (ZEI), an AI-powered tool that provides real-time insights into the US economy. Utilizing proprietary data and Generative AI, the ZEI analyzes trillions of behavioral signals, drawing from an identity graph of over 240 million US adults. The index comprises two core metrics: the Economic Index Score and the Economic Stability Index. In June 2024, the Economic Index Score rose by 0.5% to 66.0, indicating active economic activity, while the Economic Stability Index increased by 0.3% to 66.1, reflecting stability despite global and domestic challenges.

The ZEI presents a snapshot of consumer behavior across multiple sectors, including automotive, dining, and healthcare. This tool is built on Zeta’s Data Cloud, which has been providing AI-driven intelligence to enterprises since 2018.

The ZEI offers a unique perspective based on actual consumer actions rather than sentiments, making it a valuable resource for understanding economic conditions and trends. However, users should note that it is not intended as investment advice.

Zeta Global (NYSE: ZETA) announced enhanced features within its Zeta Marketing Platform (ZMP) leveraging Amazon Bedrock at Cannes Lions 2024. These improvements involve advanced generative AI capabilities and Creative AI Agents that integrate onboarding, analysis, image generation, and customer workflows. Utilizing Amazon Bedrock's scalable infrastructure and generative AI foundation models, Zeta aims to provide marketers with better insights and optimized omnichannel content production. Nearly 500 marketers use Zeta Opportunity Engine (ZOE) daily, with Zeta embedding multi-purpose large language models (LLMs) like Anthropic's Claude across its platform. The collaboration is expected to enhance response times and deliver accurate, consistent outputs, with general availability scheduled for Q3 2024.

Zeta Global (NYSE: ZETA) has elected Imran Khan, an experienced technology leader, entrepreneur, and investor, to its Board of Directors. Khan, who is currently the Chief Investment Officer at Proem Asset Management and Chairman of Verishop, is expected to bring significant expertise to Zeta's governance. His election expands the board to eight members and aligns with Zeta's long-term growth plans.

Khan’s career includes pivotal roles such as Chief Strategy Officer at Snap Inc., where he played a important role in the company's IPO and expansion. He also had a leading role in Alibaba's $25 billion IPO while at Credit Suisse. Zeta’s CEO, David A. Steinberg, highlighted Khan’s financial and investment acumen as vital for driving sustainable success and enhancing shareholder value. Khan expressed excitement in joining Zeta and contributing to its innovation-driven objectives within the AI-powered marketing landscape.

A recent study commissioned by Zeta Global and conducted by Forrester Consulting highlights gaps in how businesses are leveraging customer lifetime value (CLV) in their marketing strategies. While most organizations track CLV, few integrate this metric into their tactical marketing efforts. The study, titled 'Independent Study Reveals Marketers Must Orient Around Customer Value to Win in The Era of AI,' emphasizes that businesses incorporating CLV into their strategies see significant benefits in customer engagement and revenue growth. Zeta Global, an AI-powered marketing cloud company, aims to help businesses optimize their marketing approaches by focusing on customer value.

Zeta (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced its participation in several upcoming investor conferences.

The events include the Needham Technology, Media, & Consumer Conference on May 14, B. Riley Institutional Investor Conference on May 22, Craig-Hallum Institutional Investor Conference on May 29, Jefferies Software Conference on May 30, BofA Securities Global Technology Conference on June 4, William Blair Growth Stock Conference on June 5, Mizuho Technology Conference on June 12, and ROTH London Conference on June 26.

Zeta Global (NYSE: ZETA) reported a strong first quarter in 2024 with a revenue of $195M, a 24% increase year-over-year. They grew their customer count and quarterly ARPU, generated positive cash flow, and raised guidance for 2024. The company's CEO and CFO expressed confidence in their growth prospects and highlighted the positive performance across various financial metrics.

Zeta Global (NYSE: ZETA) launched Zeta NEXT, a thought leadership initiative, at the Dallas Arboretum and Botanical Garden. The event showcased new AI-powered technologies, offered hands-on engagement with AI tools, and shared best practices for better consumer experiences and brand results. Industry experts discussed AI's impact on marketing, emphasizing the need for companies to embrace Generative AI for growth.