Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Zeta Global Holdings Corp. (NYSE: ZETA) is described as the AI Marketing Cloud, and the news associated with ZETA reflects its focus on AI-powered, data-driven marketing for enterprise customers. Company announcements frequently highlight developments in the Zeta Marketing Platform, the evolution of Athena by Zeta, and the use of advanced artificial intelligence and large-scale consumer data to support marketing outcomes.
News items for ZETA commonly cover product and platform innovations, such as the unveiling of Athena by Zeta, a conversational, superintelligent agent integrated with the Zeta Marketing Platform. These stories describe how Athena and its agentic app suite, including applications like Insights and Advisor, are intended to bring answer-driven intelligence and agentic workflows directly into marketing operations.
Investors and analysts following ZETA will also find financial and corporate updates, including quarterly earnings releases, forward-looking guidance, and details of material events filed on Form 8-K. Recent communications have discussed revenue and profitability guidance, non-GAAP metrics such as adjusted EBITDA, and definitions of key business measures like scaled and super-scaled customers.
Another recurring theme in ZETA news is strategic partnerships and acquisitions. For example, Zeta has announced a strategic collaboration with OpenAI to support Athena’s conversational intelligence and agentic applications, and it has reported the completion of its acquisition of the Marigold enterprise software business, which expands its technologies and customer base.
Coverage also includes event participation and thought leadership, such as Zeta Live, investor days, and programming at CES, where company leaders discuss AI-powered marketing, product roadmaps, and the future of the Zeta Marketing Platform. Readers who monitor ZETA news can track how the company develops its AI Marketing Cloud, communicates with investors, and positions its technology within the enterprise marketing landscape.
The Zeta Economic Index (ZEI) for September 2024, released by Zeta Global (NYSE: ZETA), indicates steady expansion in the US economy. The Economic Index Score reached 69.1 points, showing a 1.0% month-over-month increase. This reflects stabilizing consumer confidence, increased business activity, and improved job market sentiment.
Key highlights include:
- Consumer Purchasing Power expanding, with Discretionary Spend Propensity up 7.2% and Credit Line Expansion Intent up 18.4%
- Job Market Sentiment improved by 0.6%
- Mixed vertical strength, with the Financial Sector down 1.8 points and Travel sector up 9.2 points
- Auto Sector experiencing an 11.1% decline
The ZEI utilizes AI to analyze trillions of behavioral signals from over 240 million US consumers, providing comprehensive scores reflecting economic sentiment and trends.
At Zeta Live 2024, Zeta Global (NYSE: ZETA) announced the launch of a new intelligent mobile solution and an expanded lineup of generative AI Agents for the Zeta Marketing Platform. The intelligent mobile solution aims to help marketers leverage AI for personalized cross-channel campaigns, enhancing customer experiences and identity persistence across touchpoints. Key features include:
- Unified identity across devices and channels
- Prediction of customer buying behavior
- AI-driven insights for quick strategy adjustments
- Goal-driven, intelligent cross-channel campaign activation
The expanded AI Agents lineup includes new tools like the RFM Reporting Agent, Audience Builder Agent, Email QA Agent, Insight Studio Agent, and Narrative Slide Agent. These AI-powered tools are designed to streamline operations, automate tasks, and potentially save businesses 400 hours a month.
Zeta Global (NYSE: ZETA) has unveiled the Zeta Media Engine, Powered by Snowflake, a new AI-powered solution for people-based marketing at scale. This privacy-first solution leverages Snowflake Data Clean Room, Zeta's Identity Graph, and AI tools to enable programmatic activation across the open web. Key features include:
1. People-based prospecting: Enriches first-party data with Zeta's 240+ million profiles dataset.
2. Multi-party data integration: Combines first-party, second-party, and third-party data for insights and audience targeting.
3. Deterministic measurement: Provides performance and lift measurement within the Data Clean Room.
The collaboration aims to enhance precision in marketing programs without sacrificing scale, allowing marketers to enrich, expand, and activate their first-party data for improved personalization across paid media.
Zeta Global and Yahoo have announced a strategic partnership to enhance marketing impact for global brands. Yahoo will migrate its email marketing to Zeta's AI-powered Marketing Platform (ZMP), while Zeta's Data Cloud becomes interoperable with Yahoo ConnectID. This collaboration aims to provide:
1. Intelligence-powered marketing on ZMP, sending billions of AI-personalized emails quarterly.
2. Integration of Yahoo DSP into ZMP, unifying customer data across channels.
3. Joint intent-powered audiences, offering comprehensive customer insights.
The partnership is expected to boost personalization, efficiency, and ROI for both companies and their clients. Yahoo CEO Jim Lanzone will join Zeta CEO David Steinberg at Zeta Live on September 26 to discuss Yahoo's transformation and innovation strategies.
Zeta Global (NYSE: ZETA) announced its fourth annual Zeta Live 2024 conference, featuring keynote speakers Shaquille O'Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish. The event, focusing on AI and marketing, will take place in NYC on September 26, 2024, with a livestream option available globally.
The conference will bring together Fortune 500 executives, investors, and marketing leaders to discuss AI's impact on marketing, business, and society. Attendees will get exclusive access to Zeta's roadmap, live demos of generative AI advancements, and new mobile offerings. The event will feature over 20 sessions with industry leaders, including CMOs from MasterCard, McDonald's, NBA, NBCUniversal, and Wells Fargo.
Zeta Global Holdings Corp. (NYSE: ZETA) has announced the pricing of a public offering of 13,200,000 shares of its Class A common stock at $23.50 per share. The offering includes 8,720,716 shares from Zeta and 4,479,284 shares from GPI Capital Gemini HoldCo LP. Zeta expects to raise $204.9 million in gross proceeds, which it plans to use for general corporate purposes, potentially including future acquisitions. The offering, set to close on September 6, 2024, is being managed by several prominent financial institutions. An additional 1,980,000 shares may be purchased by underwriters within 30 days. The offering is made pursuant to an automatic shelf registration statement on Form S-3.
Zeta Global (NYSE: ZETA) has announced increased guidance for Q3 2024, reflecting strong growth in its AI-Powered Marketing Cloud. The company has raised its revenue forecast to at least $255 million, up $15.8 million from the previous guidance, representing a year-over-year growth of at least 35%. Political candidate revenue is expected to reach at least $10 million, up from the prior $5 million estimate.
Excluding political revenue, the core business is projected to grow by at least 30% year-over-year. Adjusted EBITDA guidance has been increased to at least $50.2 million, implying a 49% year-over-year growth and an Adjusted EBITDA margin of 19.7%. Zeta attributes this growth to accelerating adoption of its platform, driven by the marketing cloud replacement cycle and increasing use of generative AI.
Zeta Global Holdings Corp. (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced a public offering of 11,000,000 shares of its Class A common stock. Zeta is offering 8,800,000 shares, while GPI Capital Gemini HoldCo LP is offering 2,200,000 shares. The underwriters have a 30-day option to purchase additional shares. Zeta plans to use the net proceeds for general corporate purposes, including potential future acquisitions. Morgan Stanley, Goldman Sachs & Co. , BofA Securities, Citigroup, and KKR Capital Markets are acting as joint book-running managers for the offering. The offering is being made through an automatic shelf registration statement on Form S-3 filed with the SEC.
Zeta Global (NYSE: ZETA) has successfully closed a $550 million loan facility to refinance its existing debt and lower credit spreads. The facility comprises a $200 million Term Loan A and a $350 million Revolving Credit Facility, which remains undrawn. This refinancing reduces Zeta's cost of capital and strengthens its liquidity, providing increased flexibility for potential tuck-in acquisitions. The company's leverage ratio is currently less than 0.5x.
CEO David A. Steinberg emphasized that Zeta's core value proposition of data and AI continues to drive strong organic growth. CFO Chris Greiner noted that the financing enhances Zeta's financial flexibility and improves free cash flow. BofA Securities, Inc. served as Lead Arranger and Bookrunner, with several other financial institutions participating in the facility.
The Zeta Economic Index (ZEI) for August 2024, released by Zeta Global (NYSE: ZETA), shows modest growth in the US economy despite challenges. The Economic Index Score increased by 0.6 to 67.4, indicating robust economic activity. The Economic Stability Index rose by 0.3 to 66.1, suggesting consumers can manage short-term financial disruptions.
Key findings include:
- 15% year-over-year increase in discretionary spending
- 10% month-over-month decline in the New Mover Index
- 4.6% drop in Job Market Sentiment Index compared to last year
- 4.1 point increase in the Automotive Index since July
- 12.6 point decrease in the Retail Index month-over-month
- Travel sector tracking 7.5 points above 2023 values despite slowdown
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