Zillow product partnership with HomeServices of America empowers agents with Zillow Showcase

Rhea-AI Summary

Zillow (ZG) has partnered with HomeServices of America to implement Zillow Showcase, an AI-powered listing experience. The collaboration, which began last fall, enhances listing visibility and performance on Zillow's platform.

Key performance metrics show that Showcase listings achieve 2% higher sale prices (approximately $9,000 more on average) and faster pending status within 14 days. The enhanced listings receive 81% more page views, 80% more saves, and 90% more shares compared to standard listings.

The platform features high-resolution scrolling images, room-by-room organization, and interactive floor plans. Agents using Showcase on over half their listings are securing 30% more listings than non-Showcase agents. Each listing receives dedicated email promotion featuring agent and brokerage branding.

Positive

• Showcase listings sell for 2% higher prices (+$9,000 on average)
• Properties go pending faster (within 14 days)
• 81% more page views, 80% more saves, 90% more shares vs standard listings
• Agents using Showcase win 30% more listings

Negative

• None.

News Market Reaction

-5.13%

1 alert

-5.13% News Effect

On the day this news was published, ZG declined 5.13%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Zillow's AI-powered Showcase experience delivers premium listing visibility, helping HomeServices agents attract more buyers and win more listings in a competitive market

SEATTLE, April 8, 2025 /PRNewswire/ -- Zillow^® and HomeServices of America^® are together empowering agents within HomeServices of America companies through the use of Zillow Showcase℠, an AI-powered listing experience exclusive to Zillow. This collaboration has provided significant advantages to HomeServices of America since its agents began using Zillow Showcase last fall. HomeServices of America operates leading brokerage companies nationwide. The enhanced listing experience boosts the online presence of HomeServices' brands, attracts more buyers and drives business growth in a competitive market.

Zillow Showcase helps HomeServices agents present homes with rich, interactive listings designed to captivate potential buyers. Listings with Zillow Showcase tend to sell for 2% more than standard listings, adding more than $9,000 to the average sale price. Homes also go pending faster, typically within the first 14 days.¹

"At HomeServices of America, we believe in empowering our clients when it comes to marketing their home, and we're excited to bring the Zillow Showcase offering to our agents," said Chris Kelly, executive vice president of HomeServices of America. "Showcase amplifies a home's exposure by tapping into Zillow's consumer reach, giving our sellers greater visibility in the marketplace. It also provides our agents with a powerful differentiator to win more listings and deliver even stronger results on behalf of their clients."

Showcase listings on Zillow feature a high-tech, visually rich listing design with high-resolution, scrolling hero images, room-by-room photo organization and an interactive floor plan to engage shoppers. These standout listings are easily discoverable on Zillow thanks to special search markers and tags. This additional exposure gives sellers working with HomeServices of America agents a competitive edge just as the spring housing market heats up and helps drive engagement with motivated buyers – active Showcase listings receive 81% more page views, 80% more saves, 90% more shares, compared to similar nearby non-Showcase listings on Zillow.¹

"I plan to use Zillow Showcase on every listing as one more thing that sets me apart from the competition," said Debbie Byrnes, licensed real estate agent with Intero, a Berkshire Hathaway affiliate.

With Zillow's high-intent shopping audience, Zillow Showcase enhances agent exposure and brand visibility, leading to tangible results. Agents using Zillow Showcase on more than half of their listings on Zillow are winning 30% more listings than similar non-Showcase agents.¹ Each Showcase listing is also featured in a dedicated email to interested shoppers, highlighting the agent's name and brokerage branding.

"We are thrilled to support HomeServices of America in delivering exceptional service and results to their clients with Zillow Showcase, further solidifying their position as a leader in residential real estate," said Soumya Tulloss, Zillow senior vice president of agent sales. "Zillow Showcase provides brokers with a unique market advantage, making it an invaluable tool for recruiting and retaining top agents through unparalleled marketing exposure they can't get elsewhere."

HomeServices of America joins the fast-growing ranks of agents and brokers who are offering Zillow Showcase to their clients. Brokerages interested in Zillow Showcase can visit zillowshowcase.com. Zillow Showcase is available nationwide.

About Zillow Group: 
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing, and renting experiences.

Zillow Group's affiliates, subsidiaries and brands include Zillow^®, Zillow Premier Agent^®, Zillow Home Loans℠, Zillow Rentals^®, Trulia^®, Out East^®, StreetEasy^®, HotPads^®, ShowingTime+℠, Spruce^®, and Follow Up Boss^®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a Zillow affiliate.

About HomeServices of America:
HomeServices of America is, through its operating companies, the country's preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices' operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Information about HomeServices is available at www.homeservices.com.

(ZFIN)

¹ For all Showcase claims, visit: https://showingtimeplus.com/showcase-facts.

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SOURCE Zillow

FAQ

What is the average price increase for homes listed with Zillow Showcase (ZG)?

Homes listed with Zillow Showcase sell for 2% more than standard listings, adding approximately $9,000 to the average sale price.

How much faster do Zillow Showcase (ZG) listings go pending?

Zillow Showcase listings typically go pending within the first 14 days of listing.

What engagement metrics do Zillow Showcase (ZG) listings achieve?

Showcase listings receive 81% more page views, 80% more saves, and 90% more shares compared to similar non-Showcase listings.

How does Zillow Showcase (ZG) impact agent listing acquisition?

Agents using Zillow Showcase on more than 50% of their listings win 30% more listings than non-Showcase agents.

When did HomeServices of America begin using Zillow Showcase (ZG)?

HomeServices of America began using Zillow Showcase in fall 2024.