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Lottery.com (NASDAQ: LTRY) has announced its position as Title Sponsor for Soccerex Europe 2025, scheduled for May 19-21 at Amsterdam's Johan Cruyff Arena. The event, featuring the company's media platform Sports.com, will host over 800 influential attendees including former players, club owners, league officials, and investors.
Company directors Marc Bircham and Tamer Hassan will participate in two key panel discussions: "The Future of Football Media & Fan Engagement" and "Beyond the Pitch – Prioritizing Player Care & Wellness in Modern Football". The event will showcase Sports.com branding throughout the venue, including main screen features during the VIP Night and media walls.
Notable football legends attending include Mikaël Silvestre, Ronald de Boer, Dani, Emerson Boyce, and Gabriel Heinze. Other event sponsors include KNVB, La Liga, Minute Media, Special Olympics, and several others.
Lottery.com (NASDAQ: LTRY) has appointed Marc Bircham to its Board of Directors as Executive Director. Bircham, who has been serving as Director of Sports.com since March 2024, brings extensive experience in football management and sports leadership. A UEFA Pro License holder and Queens Park Rangers legend, Bircham has over 300 professional appearances and 21 international caps for Canada.
Currently contributing to Lottery.com's expansion into global sports media and football club acquisitions, Bircham's coaching career includes positions at QPR, Como 1907, Waterford FC, and the Bahamas National Team. His track record includes signing notable players like Cesc Fàbregas and developing talents such as Raheem Sterling.
The appointment aligns with Lottery.com's strategy to unite lottery, sports, and entertainment into a global digital ecosystem.Lottery.com (NASDAQ: LTRY) announces Scottish driver Sebastian Murray's debut at the Indianapolis Grand Prix, competing in Rounds 3 and 4 of the 2025 INDY NXT by Firestone championship. Murray will pilot the No. 2 Dream Racing Dubai Dallara for Andretti Cape in a doubleheader event on May 10, 2025. The car will feature Lottery.com and Sports.com branding on the rear wing and nose cone respectively.
Murray's first INDY NXT experience came at the Chris Griffis Memorial Test in Fall 2024. The Indianapolis Grand Prix will take place on a 2.439-mile road course with 14 turns, with each race consisting of 35 laps. This racing event follows Lottery.com's recent acquisitions of Concerts.com and TicketStub.com, and their presence at the Miami Grand Prix.
Lottery.com (NASDAQ: LTRY) and Sports.com have announced Alan Aaron as the grand prize winner of their Donate to Win™ Miami Grand Prix Sweepstakes. The winner and his family enjoyed a VIP experience at the Miami Grand Prix (May 2-4, 2025), including exclusive access to pit lane tours, Ferrari garage visits, and second-row seating for all racing events. The package featured a Thursday pit lane tour, Friday hospitality dinner with F1 drivers, paddock access, and a rare Ferrari Formula 1® garage tour featuring Lewis Hamilton and Charles Leclerc's cars.
Lottery.com CEO Matthew McGahan made the experience even more memorable by surprising the family with additional second-row Start/Finish line grandstand seats for Alan's sons, Justin and Cameron. The event showcased the company's commitment to providing exclusive access and creating meaningful experiences while supporting charitable causes through their Donate to Win platform.
Lottery.com (NASDAQ: LTRY) has announced a strategic sponsorship deal with rising INDY NXT driver Sebastian Murray of the Andretti Cape team. The partnership includes prominent branding placement of both Lottery.com and Sports.com on Murray's No. 2 race car, with Lottery.com featured on the rear wing and Sports.com on the nose cone. The sponsorship package includes a behind-the-scenes series called "Rookie Road" produced by Sports.com Studios, social media activations across 13 remaining races, and access to hospitality and networking opportunities. The branded car will debut at the Grand Prix of Alabama from May 2-4, 2025, in Birmingham.
Lottery.com (LTRY) has announced the final phase of its two-year corporate turnaround, featuring a comprehensive $250M growth strategy. The company has secured $100M from Generating Alpha and $150M from United Capital Investments London (UCIL) to fund strategic initiatives.
Key developments include a complete Board overhaul, formation of a strategic Advisory Board, and C-suite restructuring with Matthew McGahan as CEO. The company has appointed Cohen & Company Capital Markets as investment banker and Crowell & Moring as global counsel.
The secured funding will be deployed for:
- Building or acquiring technology for Lottery.com and Sports.com
- Completing revenue-generating acquisitions
- Strengthening the balance sheet
- Expanding gaming operations
The company plans to host its first shareholder webinar in over three years and issue a formal shareholder communication in the coming weeks.
Sports.com, owned by Lottery.com (Nasdaq: LTRY), has been named the Headline Event Partner for Soccerex Europe 2025, scheduled for May 19-21 at Amsterdam's Johan Cruyff Arena. The company will also serve as title sponsor for all three 2025 Soccerex events.
The event will feature company ambassadors including Marc Bircham, Tamer Hassan, Dennis Wise, and Ant Middleton, who will host exclusive sessions on the global soccer industry, elite performance, and Sports.com's digital fan engagement vision. The conference will include participation from major organizations like FIFA, LaLiga, Ajax, Brighton, and Club Brugge.
Sports.com's Director Marc Bircham revealed the company is exploring strategic opportunities, including the potential acquisition of a UK football club. The event offers networking opportunities, content sessions, and deal-making platforms, bringing together club executives, federation leaders, investors, and industry professionals.
Lottery.com (NASDAQ: LTRY) has filed an amended S-1 registration statement with the SEC related to a $100 million committed stock purchase agreement with Generating Alpha signed in November 2024. The agreement gives the company the right, but not obligation, to draw down capital through common stock sales.
The funding will support the company's strategic initiatives including:
- Resumption of core domestic lottery operations and sweepstakes
- International lottery expansion into Mexico, Africa, Asia, and Europe
- Growth in digital sports and entertainment media through Sports.com platform
- Strategic acquisitions across Lottery.com and Sports.com properties
The company maintains compliance with Nasdaq listing requirements and SEC regulations as it positions for growth in the $2.4 trillion global streaming and sports content market.