Company Description
Strive, Inc. (Nasdaq: ASST) is described in its public disclosures as the first publicly traded asset management Bitcoin treasury company. The company focuses on holding Bitcoin on its balance sheet and aims to increase Bitcoin per share so that its equity outperforms Bitcoin over the long run. Strive’s approach combines a corporate Bitcoin treasury strategy with an asset management business operated through a wholly owned investment advisory subsidiary.
According to company press releases and SEC filings, Strive holds thousands of Bitcoin as a core treasury asset and has used equity and preferred equity financing to expand these holdings. The company has stated that it intends to grow its Bitcoin position and manage its capital structure around this objective, with Bitcoin serving as a reference point for performance.
Business model and Bitcoin treasury focus
Strive’s disclosures emphasize a model built around Bitcoin accumulation and asset management. The company describes itself as a Bitcoin treasury firm that seeks to outperform Bitcoin on a per-share basis over time. It has raised capital through common equity, private investment in public equity (PIPE) transactions, and the issuance of a Variable Rate Series A Perpetual Preferred Stock trading under the symbol SATA on Nasdaq. Proceeds from these financings have been used, among other purposes, to purchase Bitcoin and Bitcoin-related exposures.
In addition to its treasury activities, Strive operates an asset management business through Strive Asset Management, LLC, a direct, wholly owned subsidiary that is registered with the U.S. Securities and Exchange Commission as an investment adviser. Company press releases state that this subsidiary manages exchange-traded funds (ETFs) and other investment products and has grown to oversee more than $2 billion in assets since the launch of its first ETF in August 2022.
Capital structure and SATA preferred equity
Strive has created a distinctive capital structure centered on its Variable Rate Series A Perpetual Preferred Stock (SATA Stock). The SATA Stock is listed on the Nasdaq Global Market under the ticker SATA and is designed as a perpetual preferred equity instrument with a variable dividend rate. According to Strive’s SEC filings, SATA pays cumulative monthly cash dividends at a variable annual rate on a stated amount per share, with the company retaining discretion, subject to defined limits, to adjust the dividend rate.
The company has described SATA as a way to finance its Bitcoin balance sheet using perpetual preferred equity rather than traditional debt. SEC filings explain that SATA has a stated amount and an initial liquidation preference per share, ranks senior to Strive’s Class A and Class B common stock with respect to dividends and liquidation, and includes provisions for dividend adjustments, compounded dividends on unpaid amounts, redemption rights, and investor protections in certain corporate events. Strive has also disclosed that it established a dividend reserve funded with existing cash to cover an initial period of SATA dividend payments.
Bitcoin holdings and treasury activity
Strive’s public communications provide detailed information on its Bitcoin acquisition activity. Press releases and Form 8-K filings describe purchases of Bitcoin funded by warrant exercises, PIPE proceeds, and the SATA offering. These disclosures include aggregate Bitcoin holdings, total acquisition cost, and average acquisition price at various points in time. The company has also stated that it believes its Bitcoin holdings place it among the larger corporate holders of Bitcoin.
In addition, Strive has reported that it maintains a Bitcoin-focused treasury dashboard on its website to provide information about its Bitcoin purchases and holdings, amplification ratios, and related data. This dashboard is referenced in company news releases as a tool for presenting ongoing information about the Bitcoin treasury strategy.
Asset management subsidiary and ETFs
Strive’s asset management operations are conducted through Strive Asset Management, LLC, which is identified in company materials as a direct, wholly owned subsidiary of Strive and an SEC-registered investment adviser. Since launching its first ETF in August 2022, this subsidiary has expanded to manage multiple investment products and, according to Strive’s press releases, has grown to manage over $2 billion in assets under management.
These activities generate investment advisory fees, which are reported as revenue in Strive’s consolidated financial statements. The company’s SEC filings show investment advisory fees and other revenue, as well as fund management and administration expenses, employee compensation, and other operating costs associated with running the asset management platform.
Corporate structure and listing
Strive, Inc. is incorporated in Nevada and is identified in SEC filings with Commission File Number 001-41612. The company is headquartered in Dallas, Texas, as indicated by its principal executive office location in multiple Form 8-K filings. Strive’s Class A common stock trades on Nasdaq under the symbol ASST, and its Variable Rate Series A Perpetual Preferred Stock trades under the symbol SATA on the Nasdaq Global Market.
Strive has described itself as an emerging growth company under U.S. securities laws. Its filings and press releases reference the use of shelf registration statements to facilitate capital raising, including offerings of common stock and SATA preferred stock, as well as resale registration statements for selling securityholders.
Strategic transactions and Semler Scientific merger
Strive has pursued a strategy of combining its Bitcoin treasury focus with corporate transactions. In 2025, the company announced and later reported progress on an all-stock merger agreement with Semler Scientific, Inc., a Nasdaq-listed company that also adopted Bitcoin as a primary treasury reserve asset. According to joint press releases, the transaction was structured so that each share of Semler Scientific common stock would be exchanged for Strive Class A common shares, with the goal of making Semler Scientific a wholly owned subsidiary of Strive, subject to customary closing conditions.
Subsequent news reports state that Semler Scientific stockholders voted to approve being acquired by Strive. The transaction is expected to add Semler Scientific’s Bitcoin holdings to Strive’s treasury and significantly increase the combined company’s total Bitcoin position. Company communications also reference intentions to evaluate Semler Scientific’s operating healthcare diagnostics business and its associated debt, while maintaining Strive’s emphasis on Bitcoin-focused operations and a capital structure centered on preferred equity rather than traditional debt.
Reverse acquisition and corporate evolution
Strive’s financial disclosures note that it consummated a reverse acquisition of Asset Entities Inc. in 2025. This transaction is described as a reverse acquisition that resulted in Strive becoming a publicly traded Bitcoin treasury asset management firm. The company’s subsequent SEC filings present consolidated financial statements reflecting the impact of this transaction, including changes in share counts, additional paid-in capital, and digital asset holdings.
Following the reverse acquisition and subsequent capital raises, Strive reported significant growth in its total assets, driven largely by digital assets recorded at fair value. The company’s filings also show the evolution of its capital structure, including the issuance of large numbers of Class A and Class B common shares and the introduction of the SATA preferred stock.
Governance and board structure
Strive’s SEC filings detail various governance-related developments. For example, the company has reported amendments to its Amended and Restated Articles of Incorporation and Bylaws to remove a maximum number of directors on its board, effective as of a specified date. These changes were approved by the board of directors and by a majority of stockholders via written consent.
Other filings describe changes in board composition and committee assignments, including the resignation of a director in connection with that individual’s appointment as Chief Investment Officer, and the appointment of new members to the audit, compensation, and nominating and corporate governance committees. The company has also disclosed that, under certain conditions related to unpaid dividends on the SATA Stock, holders of SATA and certain parity securities may gain specific voting rights to elect additional directors.
Dividend policy on SATA and tax characterization
Strive has issued multiple Form 8-K filings describing its dividend policy for the SATA Stock. The company’s board has declared monthly cash dividends on SATA at stated per-share amounts, corresponding to a specified annual dividend rate. In December 2025, Strive reported that its board increased the regular dividend rate per annum on SATA from 12.00% to 12.25% for monthly periods commencing after mid-December.
In the same filings, Strive provided guidance on the anticipated return of capital (ROC) treatment of SATA dividends for U.S. federal income tax purposes. The company disclosed that it does not have accumulated earnings and profits and does not expect to generate current earnings and profits in the near term, and therefore expects distributions on SATA to be treated generally as tax-deferred recovery of capital to the extent of an investor’s tax basis for U.S. investors, and as exempt from U.S. dividend withholding tax for certain non-U.S. investors, subject to applicable tax rules.
Risk disclosures and forward-looking statements
Strive’s press releases and SEC filings contain extensive cautionary language on risks associated with Bitcoin volatility, digital asset strategies, market conditions, interest and exchange rates, monetary policy, and legal and regulatory developments. The company highlights that its Bitcoin treasury strategy and its proposed merger with Semler Scientific involve uncertainties, including the possibility that anticipated benefits may not be realized or that integration may be more difficult or costly than expected.
These documents also emphasize that many of Strive’s statements are forward-looking and subject to risks and uncertainties, and they direct investors to additional risk factor discussions in registration statements, annual reports, quarterly reports, and other filings with the SEC.
How Strive fits within the communication services sector
While Strive is classified under the Communication Services sector and the Internet Content & Information industry for market data purposes, its own descriptions focus on its role as a Bitcoin treasury company and asset manager. The company combines characteristics of a digital asset holding company with those of an investment advisory business, and its disclosures center on Bitcoin holdings, capital structure design, ETF management, and corporate transactions rather than traditional internet content operations.