Bigcommerce Holdings Stock Price, News & Analysis
Company Description
BigCommerce Holdings, Inc. (historical ticker: BIGC) represented the publicly traded parent of the BigCommerce ecommerce platform before the company changed its corporate name to Commerce.com, Inc. and its Nasdaq ticker symbol to CMRC. According to an 8-K filed on July 31, 2025, the company amended its certificate of incorporation to change its name from BigCommerce Holdings, Inc. to Commerce.com, Inc., and its common stock began trading on the Nasdaq Global Market under the symbol CMRC at the opening of trading on or about August 1, 2025. The business continues under the Commerce.com, Inc. name, while BIGC remains the historical symbol associated with BigCommerce Holdings, Inc.
In its own materials, the company describes Commerce as an open, AI-driven commerce ecosystem and the parent company of BigCommerce, Feedonomics, and Makeswift. Commerce connects tools and systems that help businesses unlock the potential of their data, deliver seamless and personalized experiences across channels, and adapt to changing market conditions. BigCommerce is described as a leading ecommerce platform within this ecosystem, while Feedonomics focuses on feed and data optimization and Makeswift supports digital experience creation. These brands are presented together as a unified platform for what the company calls “intelligent” and “agentic” commerce.
The company’s disclosures and news releases emphasize that Commerce serves businesses across a range of segments, including direct-to-consumer brands, B2B manufacturers, distributors, wholesalers, and public-sector or transit organizations. Examples cited in company news include customers such as Movora, Sellars Absorbent Materials, Marshall Wolf Automation, Prime-Line Products, Zogics and Metrolinx, which use BigCommerce B2B Edition or the broader Commerce ecosystem for ecommerce operations. These references illustrate that the platform is used by organizations with complex catalogs, B2B workflows, and multi-channel selling requirements.
Commerce highlights several core capabilities across its brands. BigCommerce is repeatedly described as a composable, headless ecommerce platform with an open, API-first architecture. Company news notes that customers use BigCommerce and its B2B Edition to support features such as custom pricing, account-specific experiences, multi-storefront deployments, and integrations with payment providers and enterprise systems. Feedonomics is presented as a data optimization and feed management solution, including the Feedonomics Surface product, which helps merchants create, manage and synchronize product feeds for advertising channels like Google Shopping and Meta. Makeswift is identified as part of the Commerce portfolio supporting digital experiences.
In multiple press releases, Commerce states that its ecosystem is trusted by businesses such as Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, Puma, SportsShoes, Uplift Desk, Melissa & Doug, Patagonia and others. These references are used by the company to illustrate adoption among both consumer and business-focused brands. The same materials describe Commerce’s goal of providing storefront control, optimized data, and AI-ready tools so that merchants can grow, serve diverse buyers and operate with confidence.
Corporate evolution and branding
The July 31, 2025 Form 8-K explains that the name change from BigCommerce Holdings, Inc. to Commerce.com, Inc. was implemented through a certificate of amendment filed with the Secretary of State of Delaware. The filing notes that the change did not alter shareholder rights and that the bylaws were amended and restated to reflect the new name. The company also disclosed that its corporate website address changed in connection with the rebranding. Subsequent news releases refer to the company simply as Commerce or Commerce.com, Inc., and describe BigCommerce, Feedonomics and Makeswift as brands or business units under the Commerce umbrella.
In its second quarter 2025 financial results release, the company characterizes this period as a defining moment, noting the launch of the Commerce parent brand and the unification of BigCommerce, Feedonomics and Makeswift to support an AI-driven commerce ecosystem. The same release describes a transition from a transformation phase into a focus on execution and growth, while also highlighting product initiatives, partnerships and customer deployments that align with the new positioning.
Products, solutions and ecosystem focus
Based on the company’s own descriptions in its news releases, Commerce’s ecosystem includes:
- BigCommerce platform, including B2B Edition, which is described as designed for manufacturers, distributors and wholesalers. Company materials emphasize native support for features needed in B2B ecommerce, such as complex pricing, customer-specific catalogs, and integrations with ERP and payments platforms.
- Feedonomics, including Feedonomics Surface, which the company describes as providing data optimization and automation tools so merchants can create, manage and synchronize product feeds to advertising channels like Google Shopping and Meta.
- Makeswift, referenced as part of the Commerce family and used in multi-storefront deployments to support storefront and experience creation.
Commerce also highlights a broad partner ecosystem. Examples in company news include collaborations with payment providers such as PayPal and BlueSnap, technology partners like Google Cloud and Stripe, and agencies and implementation partners such as EPAM, Brave Bison and Forix. These partnerships are described as extending capabilities in areas such as embedded payments, AR automation, AI-powered search, headless implementations, and industry-specific accelerators.
Geographic and sector reach
Company news releases frequently reference customers and projects in regions such as North America and Europe. Examples include Metrolinx in the Greater Toronto and Hamilton area, NanoTemper Technologies with operations in Europe and the United States, and Bright SG serving businesses across the UK and Ireland. The company also notes that its solutions serve both B2B and B2C use cases, as well as public transit and other specialized sectors, through the same underlying commerce and data infrastructure.
Historical context for BIGC investors
For investors researching the historical ticker BIGC, it is important to recognize that this symbol is now associated with the period when the company was known as BigCommerce Holdings, Inc. The 8-K filed on July 31, 2025 states that, in connection with the name change, the company’s common stock would cease trading under the ticker BIGC and begin trading under CMRC on or about August 1, 2025. From that point forward, financial results, corporate actions and SEC filings are reported under the Commerce.com, Inc. name and CMRC symbol, while BIGC serves as a historical reference to the company’s prior branding and listing symbol.