Bright Mountain Stock Price, News & Analysis
Company Description
Bright Mountain Media, Inc. (OTCQB: BMTM) is a marketing services platform company that brings together advertising, technology, data, and media capabilities under one umbrella. According to company disclosures, Bright Mountain describes itself as a platform that empowers brands, agencies, and publishers to "go further, faster" by uniting a portfolio of businesses focused on digital publishing, advertising technology, consumer insights, creative services, and media services.
Business Model and Core Activities
Bright Mountain operates as a global holding company with investments in several complementary areas of the marketing and media ecosystem. In its financial updates, the company identifies revenue contributions from five primary activity areas: advertising technology, digital publishing, consumer insights, creative services, and media services. These activities are delivered through subsidiaries such as Deep Focus Agency, LLC, MediaHouse, Inc., BV Insights, LLC, CL Media Holdings, LLC, and Bright Mountain, LLC doing business as BrightStream.
The company emphasizes that its platform is "fused together by data-driven insights." Its disclosures highlight a focus on reliable, accurate audience data that remains intact from targeting through activation, measurement, and optimization. This data-centric approach is positioned as a way to support continuous audience connection for marketing and media clients.
Advertising Technology and BrightStream
Bright Mountain’s advertising technology division is repeatedly cited in its quarterly results as a key driver of revenue growth. Through Bright Mountain, LLC d/b/a BrightStream, the company operates a programmatic supply-side platform (SSP) within its ecosystem. Company materials describe BrightStream as combining proprietary supply-side technology with audience insights and premium media to give advertisers access to curated, high-quality inventory, including Connected TV (CTV) and in-app environments.
In multiple earnings releases, Bright Mountain attributes increases in revenue primarily to its advertising technology division, noting that it connects demand from advertisers with premium CTV inventory and partners with a growing network of publishers and streaming platforms. This activity is presented as enabling increased ad volume, stronger pricing, and overall revenue growth.
Digital Publishing and Wild Sky Media
Within digital publishing, Bright Mountain’s portfolio includes Wild Sky Media, described as a parenting and family media company. Wild Sky Media is identified as the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings. Across these properties, Wild Sky Media is said to deliver trusted, culturally resonant content to families.
These owned and operated parenting destinations play a central role in Bright Mountain’s family- and parenting-focused advertising offerings. Company communications describe Wild Sky Media’s properties as premium media environments that reach families and the mom and family community, forming part of the curated inventory available through BrightStream and other Bright Mountain services.
Consumer Insights and Big Village
Bright Mountain also owns and operates Big Village, described as a research and analytics business and a leading provider of consumer insights and analytics. Big Village helps brands and agencies better understand customer behavior, intentions, and attitudes to support marketing and innovation decisions. Company descriptions state that Big Village designs, builds, and manages consumer insights projects and programs that enable ongoing learning and growth for brands.
Through a strategic alliance with consumr.ai, Bright Mountain reports that Big Village offers AI twin solutions that create virtual consumer cohorts. These AI twins are built from observed, deterministic, cohort-driven media footprints and are intended to allow clients to interact with persona-based representations of consumers in real time. According to the company, this integration is meant to support accelerated research cycles and persona-driven strategies while maintaining privacy-safe practices.
Family and Kids Advertising Focus
Bright Mountain highlights a significant focus on family and kids advertising. The company announced the launch of "familyroom", a proprietary, family-focused advertising solution built in partnership with Wild Sky Media. Familyroom is described as a parent- and kid-friendly ad platform powered by BrightStream and Wild Sky Media, using first-party and panel-level data with explicit consumer consent.
Through familyroom, Bright Mountain states that brands can reach kids, moms, dads, and caregivers across every screen, with premium content and curated inventory. The company notes that these audiences are curated via first-party and secured data and that BrightStream’s CTV and in-app partnerships enable reliable reach through shows, games, and apps. Company materials also indicate that many well-known brands are already using familyroom as an integrated supply platform.
Bright Mountain has also been selected as the exclusive SSP partner for TotallyKidz, described as a COPPA-compliant kids ad network. This partnership centers on Bright Mountain’s custom-curated portfolio of more than 3,000 kids’ game apps, segmented by age brackets and tailored categories, to support safe, privacy-first advertising to young audiences and their parents. The company states that this inventory and audience intelligence are anchored in first-party publisher data and comply with GDPR, CCPA, and COPPA.
Integrated Marketing Services Platform
Across its communications, Bright Mountain consistently characterizes itself as an integrated marketing services platform for brands, agencies, and publishers. The company states that it combines powerful insights, creative capabilities, and premium media with AI and human expertise to turn data into action and growth.
Its portfolio is described as delivering a "full spectrum" of advertising, marketing, technology, and media services under one roof. This includes:
- Advertising technology via BrightStream’s SSP and programmatic infrastructure.
- Digital publishing through Wild Sky Media’s parenting and family brands.
- Consumer insights and analytics via Big Village’s research and analytics operations.
- Creative services through entities such as Deep Focus Agency, LLC.
- Media services via MediaHouse, Inc. and related operations.
The company positions the integration of these capabilities as a way to support continuous, data-informed connections with omnichannel customers.
Capital Structure and Credit Agreement
Bright Mountain’s SEC filings describe a significant senior secured credit facility with Centre Lane Partners Master Credit Fund II, L.P., governed by an Amended and Restated Senior Secured Credit Agreement dated June 5, 2020, as amended. The company and its subsidiaries, including CL Media Holdings LLC, Bright Mountain LLC, MediaHouse, Inc., Deep Focus Agency LLC, and BV Insights LLC, are parties to this agreement.
In 2025 and early 2026, Bright Mountain reported multiple amendments to this credit agreement. The Twenty-Third Amendment, effective as of September 30, 2025, adjusted amortization schedules for First Out and Second Out Loans and provided for certain payments to be deferred or paid in kind. As consideration, the company agreed to pay an amendment fee and issue shares of common stock equal to 1.5% of fully diluted pro forma ownership as of September 30, 2025 to Centre Lane Partners, resulting in Centre Lane and its affiliates beneficially owning approximately 25% of the common stock at that time.
The Twenty-Fourth Amendment, effective as of December 31, 2025, further adjusted the amortization of Second Out Loans and deferred certain principal and interest payments until March 31, 2026. The company reported that the aggregate amount of deferred payments under this amendment was approximately $600,000. As consideration, Bright Mountain agreed to issue additional common stock equal to 1.5% of fully diluted pro forma ownership as of December 31, 2025, or 2,870,792 shares, to Centre Lane Partners. Following this issuance, Centre Lane Partners and its affiliates collectively beneficially owned approximately 26.4% of the common stock.
According to the same filing, approximately $2.2 million is due under the credit agreement as of March 31, 2026, and approximately $90.5 million is due as of December 20, 2026, identified as the maturity date of the credit agreement.
Financial Reporting and Performance Indicators
Bright Mountain provides regular financial updates via press releases and Form 8-K filings. These disclosures show that the company reports revenue and segment performance across its advertising technology, digital publishing, consumer insights, creative services, and media services divisions. The company also reports on cost of revenue, general and administrative expenses, gross margin, net loss, and non-GAAP measures such as EBITDA and Adjusted EBITDA.
In its explanations of non-GAAP metrics, Bright Mountain states that it uses EBITDA and Adjusted EBITDA to evaluate operating performance by removing the impact of items such as interest expense, depreciation, amortization, stock-based compensation, and certain non-recurring costs. The company notes that these measures are intended as supplements to GAAP results and may not be comparable to similarly titled measures at other companies.
Corporate Governance and Board Developments
Company announcements in 2024 describe changes and additions to Bright Mountain’s board of directors. The company reported the appointment of individuals with extensive experience in AdTech, digital media, finance, and data and analytics as directors and committee chairs. These appointments were disclosed as having been reported via Form 31 and were presented as part of broader governance enhancements and strategic and financial transformations.
Bright Mountain also indicated that its Chief Executive Officer was appointed Interim Chairman of the Board during a period in which the company highlighted strategic acquisitions, debt restructuring, governance enhancements, and growth and transformation initiatives.
Position Within the Marketing and Media Ecosystem
Across its public communications, Bright Mountain positions itself within the broader digital advertising, marketing services, and media landscape. It emphasizes capabilities in programmatic advertising, CTV inventory, family and parenting media, consumer research, and AI-supported insights. The company’s stated objective is to support brands, agencies, and publishers that depend on continuous connections with omnichannel customers, using a combination of data, technology, creative, and media assets.