GETTY IMAGES HOLDINGS Stock Price, News & Analysis

Getty Images Holdings, Inc. (NYSE: GETY) is described in its public disclosures as a preeminent global visual content creator and marketplace. The company focuses on visual media and operates within the Internet Content & Information industry in the Communication Services sector. Getty Images offers content solutions that enable customers around the world to discover, purchase, and share powerful visual content created by photographers, videographers, and other visual artists.

According to company descriptions in recent press releases, Getty Images serves customers in almost every country through its Getty Images, iStock, and Unsplash brands, using websites and APIs to distribute content. It works with almost 600,000 content creators and hundreds of content partners to build and maintain a large content library. The company has stated that it maintains one of the largest privately owned photographic archives in the world, with millions of images dating back to the beginning of photography.

Business model and content offerings

Getty Images’ business centers on developing and commercializing visual content. Polygon data notes that the company operates and manages one operating segment focused on visual content. The company states that it offers a full range of content solutions to meet the needs of customers of any size. This includes a creative library, editorial coverage of events, and Custom Content solutions that support customers’ end‑to‑end creative processes by helping them find visuals suited to specific needs.

The company’s disclosures indicate that it generates a majority of its revenue through subscriptions, offering various subscription products across its Getty Images, iStock, and Unsplash websites. It also licenses content through other arrangements, including annual subscription products, API-based access, and other structured deals. Getty Images emphasizes that its offerings are designed for a broad range of customers, from small and medium-sized businesses to large organizations and media outlets.

Editorial coverage and event photography

Getty Images highlights its role in editorial visual content. Company press releases state that it provides visual coverage of global news, sports, and entertainment events. Each year, Getty Images covers more than 160,000 news, sport, and entertainment events around the world. Its photographers and editors document major cultural, sporting, and entertainment moments, from red carpets and film festivals to football stadiums and large-scale global events.

The company frequently announces partnerships in which it serves as an official or primary photographic provider. Recent examples include renewed agreements to act as the Official Provider of Photography Services for the Sundance Film Festival and the Official Photographic Agency of Formula 1®. Getty Images also notes its role as the Official Photographic Agency of the International Olympic Committee, documenting ceremonies and events at the Olympic Games.

Brands and global reach

Through the Getty Images, iStock, and Unsplash brands, the company states that it serves customers in almost every country in the world. Getty Images positions itself as the first place many users turn to discover, purchase, and share visual content from photographers and videographers. iStock is described in company communications as an ecommerce platform providing premium content to small and medium-sized businesses, creatives, and students. Unsplash is referenced as part of the company’s brand portfolio and distribution ecosystem.

Getty Images’ content library includes both still images and video. Company key performance indicators show a large and growing image collection and video collection, with a video attachment rate that tracks the percentage of downloaders who use video. The company also maintains a significant motorsport and sports archive, including content from multiple specialist collections and archives, and states that its motorsport collection includes images dating back to the late nineteenth century.

Technology, AI, and data partnerships

In its public statements, Getty Images emphasizes the use of technology to ingest, manage, and distribute large volumes of visual content. The company references proprietary technology and a distribution platform that can deliver photographs from events to its website in a short time frame. For example, it has described workflows that transmit images from major sporting events to its platform in near real time.

Getty Images also describes its adoption and distribution of generative AI technologies and tools trained on permissioned content. According to company communications, these tools are designed to include indemnification and perpetual, worldwide usage rights for customers. Getty Images and iStock customers can use text-to-image generation to ideate and create commercially safe visuals, expanding the ways in which customers can obtain content.

The company has additionally announced collaborations related to AI training data. A recent collaboration with Nfinite.ai is described as enabling the transformation of selected content from Getty Images’ creative library of 2D imagery into high-fidelity 3D scenes. These 3D datasets are intended to support training of spatially aware artificial intelligence systems in areas such as scene understanding, spatial reasoning, and embodied AI and robotics simulation.

Custom Content and creative services

Getty Images’ public descriptions refer to Custom Content solutions that help customers elevate their creativity and manage their creative processes. These offerings are presented as ways for customers to find the right visual for specific needs, complementing the company’s large creative library. Through these solutions, customers can access content tailored to particular campaigns, themes, or brand requirements.

The company also highlights new products and platforms that respond to evolving content usage. For example, Getty Images has introduced Access by Getty Images, a solution developed with Greenfly that provides talent, creators, and industry professionals with real-time access to licensed entertainment imagery for personal social media use. This offering is described as giving users a way to browse, license, and share high-quality visuals from major entertainment events as they occur, with a focus on clarity and compliance in social media usage.

Editorial recognition and archives

Getty Images notes that it is one of the world’s most awarded photo businesses, with its photographers having received numerous industry awards, such as the Pulitzer Prize for Breaking News Photography, World Press Photo awards, Sony World Photography Awards, White House Photographer of the Year, and Visa d’Or. These awards are cited as recognition of the quality and impact of the company’s editorial work.

The company’s archive is described as one of the largest privately owned photographic archives in the world, containing millions of images that extend back to the early history of photography. This archive underpins both its editorial and creative offerings, allowing customers to license historical as well as contemporary content. Getty Images also curates thematic collections, such as annual Year in Review selections that highlight impactful stories and events from a given year.

Geographic and segment information

Polygon data indicates that Getty Images generates maximum revenue from the Americas, followed by Europe, the Middle East and Africa, and the Asia-Pacific region. The company reports operating as a single operating segment focused on visual content. Within that segment, it discloses revenue categories such as creative revenue, editorial revenue, and other revenue, and tracks key performance indicators including total purchasing customers, active annual subscribers, paid download volume, and subscriber revenue retention rates.

Capital markets and corporate status

Getty Images Holdings, Inc. is listed on the New York Stock Exchange under the ticker symbol GETY. SEC filings confirm that its Class A common stock trades on the NYSE. The company identifies itself as an emerging growth company under U.S. securities regulations in multiple Form 8-K filings. These filings also describe financing activities, including senior notes, senior secured notes, and term loan facilities, as well as exchange offers and consent solicitations related to its debt structure.

Getty Images has also filed information regarding a proposed merger of equals with Shutterstock, Inc., including a registration statement on Form S-4 and subsequent updates. As of the dates referenced in the filings, the merger remained subject to regulatory review, including proceedings with the U.S. Department of Justice and the UK Competition and Markets Authority. The company has communicated that it remains committed to pursuing the merger and has undertaken related financing transactions, such as the issuance of senior secured notes whose proceeds are held in escrow pending completion of the transaction.

Legal and regulatory context

In addition to financial reporting, Getty Images uses SEC filings and press releases to discuss legal matters that may affect its business. For example, it has reported on litigation against Stability AI Limited in the UK concerning trademark and copyright issues related to AI-generated outputs. A UK court ruling referenced in company communications found that inclusion of Getty Images’ trademarks in certain AI-generated outputs infringed those trademarks and that Getty Images’ copyright-protected works were used to train an AI model. The company has indicated that it intends to use findings from that ruling in related U.S. litigation.

More broadly, Getty Images’ risk factor discussions, as summarized in its filings, mention topics such as the ability to license third-party content, maintain content breadth and quality, adapt to new technologies including AI, manage international operations, and comply with evolving regulation. These disclosures provide context for how the company views the regulatory and technological environment surrounding visual content and AI.

Position within the Internet Content & Information sector

Within the Internet Content & Information industry, Getty Images positions itself as a visual content marketplace and creator with a large global footprint. Its activities span creative stock content, editorial coverage of events, custom creative solutions, and AI-related data collaborations. The company’s emphasis on subscriptions, large-scale content libraries, and partnerships with media organizations, event organizers, and technology firms reflects its role as an intermediary between content creators and customers who need visual media for editorial, commercial, and social use.

FAQs about Getty Images Holdings, Inc. (GETY)

• What does Getty Images Holdings, Inc. do?
  Getty Images Holdings, Inc. is a visual content creator and marketplace. The company develops, curates, and licenses images and videos through brands such as Getty Images, iStock, and Unsplash, serving customers in almost every country.
• How does Getty Images generate revenue?
  Company disclosures state that Getty Images generates a majority of its revenue through subscriptions, offering various subscription products on its Getty Images, iStock, and Unsplash websites. It also earns revenue from other licensing arrangements and content solutions.
• What types of content does Getty Images provide?
  Getty Images provides creative and editorial visual content, including photographs and videos. It covers news, sports, and entertainment events worldwide and maintains a large archival collection with images dating back to the early history of photography.
• Which brands are part of Getty Images’ business?
  According to company press releases, Getty Images operates through the Getty Images, iStock, and Unsplash brands. These brands distribute content via websites and APIs to a broad customer base.
• How extensive is Getty Images’ creator network?
  The company states that it works with almost 600,000 content creators and hundreds of content partners. This network contributes to its creative and editorial libraries and supports coverage of more than 160,000 events each year.
• What role does Getty Images play in major events?
  Getty Images frequently serves as an official photographic partner for major events. Recent announcements include renewed roles at the Sundance Film Festival, Formula 1®, and the Olympic Games, where its photographers and editors provide extensive visual coverage.
• Does Getty Images use generative AI?
  Yes. Getty Images reports that it offers generative AI technologies and tools trained on permissioned content. These tools are described as providing indemnification and perpetual, worldwide usage rights, allowing customers to use text-to-image generation to create commercially safe visuals.
• What is Access by Getty Images?
  Access by Getty Images is a product developed with Greenfly that gives talent, creators, and industry professionals real-time access to licensed entertainment imagery for personal social media use. It is intended to provide timely, high-quality visuals from major entertainment events for personal channels.
• Is Getty Images involved in AI training data partnerships?
  Yes. A collaboration with Nfinite.ai enables selected content from Getty Images’ creative library to be converted into high-fidelity 3D datasets. These datasets are designed to support training of spatially aware AI models for tasks such as scene understanding and embodied AI.
• On which exchange does Getty Images trade and under what symbol?
  SEC filings state that Getty Images Holdings, Inc.’s Class A common stock is listed on the New York Stock Exchange under the ticker symbol GETY.
• What is the status of Getty Images’ proposed merger with Shutterstock?
  Company filings describe a planned merger of equals with Shutterstock, Inc., subject to regulatory approvals and other closing conditions. As reported, the transaction has been under review by authorities including the U.S. Department of Justice and the UK Competition and Markets Authority, and the companies have indicated that they remain committed to pursuing the merger.
• How does Getty Images describe its archival resources?
  Getty Images states that it maintains one of the largest and best privately owned photographic archives in the world, with millions of images dating back to the beginning of photography. This archive supports both its editorial and creative content offerings.