Harte Hanks Stock Price, News & Analysis

Harte-Hanks, Inc. (NASDAQ:HHS) is a global customer experience and data-driven marketing company that focuses on bringing companies closer to their customers. According to the company’s disclosures, its mission is to partner with clients to provide CX strategy, data-driven analytics and actionable insights combined with seamless program execution so brands can better understand, attract and engage their customers. Harte Hanks is headquartered in Chelmsford, Massachusetts and traces its legacy back more than a century, reflecting long-standing experience in marketing, customer engagement and related services.

Harte Hanks operates through three primary business segments: Customer Care, Fulfillment & Logistics, and Marketing Services. In some disclosures, the company also references Sales Services as part of its capabilities. These segments work together to deliver integrated solutions that span customer contact center operations, physical and digital fulfillment, logistics support, and marketing programs informed by data and analytics. The company describes itself as a global customer experience organization with offices across the Americas, Europe and Asia Pacific and a workforce numbering in the low thousands.

Business Segments and Services

The Customer Care segment focuses on customer support and engagement activities. Harte Hanks highlights that it operates customer care centers and supports thousands of customer care agents. The company has emphasized the importance of combining technology-enabled service delivery with a more human approach to customer experience. For example, it has opened a dedicated Customer Care center in Greenville, South Carolina in partnership with Samsung Electronics America, where it provides premium customer service and support solutions on behalf of Samsung Care.

The Fulfillment & Logistics segment handles fulfillment and logistics services for clients. Company reports describe this segment as a significant contributor to total revenue, with activities that include handling customer projects and supporting national fulfillment and logistics programs. Harte Hanks notes that this segment benefits from operational efficiencies, disciplined pricing strategies and a pipeline of new and expanding customer opportunities.

The Marketing Services segment delivers marketing-related services grounded in data and analytics. Harte Hanks characterizes itself as a global leader in customer experience and data-driven marketing, and it reports that Marketing Services provides CX strategy, analytics and program execution for clients. The company has also described inside sales outsourcing and sales enablement support as part of its offerings in this area in recent periods.

Data and Analytics Capabilities

Data-driven analytics and actionable insights are central to the Harte Hanks model. The company positions itself at the intersection of customer data, CX strategy and execution. It has highlighted the use of proprietary platforms and data assets to support targeted marketing and engagement, particularly in regulated sectors such as healthcare.

A notable example is Harte Hanks’ exclusive rights to license ADS Data Direct’s Medical Ailment Database, which the company describes as an industry-leading, HIPAA-compliant health data asset. This database consists of triple opt-in consumers who have self-identified as living with specific health conditions across hundreds of ailment categories. Harte Hanks states that this asset enhances its ability to deliver targeting precision, campaign performance and compliance assurance for pharmaceutical, medical device and broader healthcare marketers.

Technology and AI in Customer Experience

Harte Hanks emphasizes the role of technology and artificial intelligence in modernizing its operations and client offerings. The company has referenced Project Elevate, a transformation initiative aimed at driving EBITDA stability, service innovation and execution discipline. Leadership commentary also points to efforts to modernize technology infrastructure and data capabilities, and to harness AI to create deeper customer connections.

In Customer Care, Harte Hanks has entered into a collaboration with Reddy, a contact center coaching and training platform that uses AI. The company reports that Reddy’s platform provides simulation training, copilot technology to advise agents during calls, and call monitoring and metrics. Harte Hanks plans to use this platform to support global call center operations by improving agent onboarding, automating training and providing agent feedback, with the stated goal of empowering agents rather than replacing them.

Client Base and Industry Verticals

Harte Hanks reports that it serves some of the world’s premier brands across multiple industries. Named clients in company communications include GlaxoSmithKline, Unilever, Pfizer, PNC Bank, Warner Bros Discovery (sometimes referenced as Max), Volvo, Ford, FedEx, Midea, IBM and Samsung Electronics America, among others. These relationships span sectors such as healthcare, consumer packaged goods, financial services, media and entertainment, automotive, logistics and technology.

The company notes that it has secured new client engagements across verticals including healthcare, technology, hospitality and automotive services. Examples cited include a national fulfillment program for a healthcare provider, sales enablement support for a major enterprise IT company, a national logistics partnership for a private equity-backed car wash platform and data licensing agreements to improve customer lead quality in real estate rentals and professional healthcare engagement platforms.

Geographic Footprint and Workforce

Harte Hanks describes itself as a global company with a footprint across the Americas, Europe and Asia Pacific. It is headquartered in Chelmsford, Massachusetts, and has reported having thousands of employees spread across its offices and operations. The company has highlighted its investment in U.S.-based talent, including the creation of more than 150 jobs in Greenville, South Carolina through the Samsung customer care partnership.

Financial Structure and Capital Resources

Harte Hanks is listed on NASDAQ under the ticker symbol HHS. The company has reported that it maintains a secured revolving asset-based credit facility with Texas Capital Bank. In 2025, Harte Hanks entered into a Second Amendment to this facility, extending the maturity date to June 30, 2028 and maintaining a borrowing base structure tied primarily to cash, cash equivalents and accounts receivable. The amendment also introduced an accordion feature that permits the company to seek an increase in commitments, subject to lender approval.

Company disclosures indicate that Harte Hanks has operated with no outstanding debt at several quarter-ends while retaining availability under its credit line. Management commentary emphasizes that this credit facility and the company’s cash position provide financial flexibility to fund working capital, support innovation and pursue strategic growth initiatives across its segments.

Strategy and Transformation

Harte Hanks has described a multi-year transformation strategy focused on operational efficiencies, cost discipline, and segment-level accountability. Project Elevate is highlighted as a company-wide initiative aimed at optimizing the cost structure, streamlining operations and supporting sustained EBITDA performance. The company has reorganized its sales structure to align more closely with individual business segments rather than a centralized model, with the goal of improving sales efficiency and deal conversion.

Leadership transitions have also been part of this evolution. The company announced that David Fisher, previously Chief Transformation Officer and architect of Project Elevate, was appointed President. According to SEC filings, his responsibilities include oversight of the Marketing Services, Customer Care and Fulfillment & Logistics segments, continued leadership of transformation efforts and involvement in M&A initiatives.

Position within the Professional, Scientific, and Technical Services Sector

Within the broader Professional, Scientific, and Technical Services sector, Harte Hanks is classified in the direct mail advertising and related services space but describes itself more broadly as a customer experience and data-driven marketing company. Its operations combine elements of marketing services, customer care, fulfillment and logistics, and data analytics. The company’s long operating history, global footprint and roster of large enterprise clients underscore its role as a specialized service provider focused on helping brands manage complex customer interactions and campaigns.

Use of Non-GAAP Metrics

In its financial communications, Harte Hanks regularly presents non-GAAP measures such as EBITDA, Adjusted EBITDA and Adjusted Operating Income. The company states that these metrics are used by management and investors to analyze operating performance, excluding items such as stock-based compensation, severance, restructuring costs, goodwill and intangible asset impairments and certain pension-related charges. Harte Hanks provides reconciliations of these non-GAAP measures to the most directly comparable GAAP measures in its earnings materials.

Risk and Regulatory Disclosures

Harte Hanks’ public communications include cautionary notes regarding forward-looking statements made under the safe harbor provisions of U.S. federal securities laws. The company notes that statements other than historical facts may involve risks, uncertainties and assumptions that could cause actual results to differ materially from expectations. It also highlights that non-GAAP financial measures should not be considered in isolation or as substitutes for GAAP results.