Company Description
Nextdoor Holdings, Inc. (formerly trading on the New York Stock Exchange under the ticker symbol KIND) is described as the essential neighborhood network. The company operates in the Communication Services sector within the Internet Content & Information industry. According to its public disclosures and press releases, neighbors, public agencies, businesses, and publishers use Nextdoor to connect around local information that matters in hundreds of thousands of neighborhoods across multiple countries.
Nextdoor states that it helps neighbors access trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. The platform is positioned as a place where neighbors connect to conversations and local "gems" in their communities. Company materials note that Nextdoor builds technology to foster local community and that brands and businesses of all sizes use its advertising platform to engage with neighborhoods at scale.
Business focus and platform use
Company descriptions in recent news and SEC-related communications consistently refer to Nextdoor as a neighborhood network used by neighbors, public agencies, and businesses to connect around local information. Neighbors use the platform for local news, safety alerts, recommendations, and community discussions. Public agencies, such as local government or emergency services, are described as using Nextdoor to communicate with neighbors in specific neighborhoods. Businesses and brands are described as using Nextdoor’s advertising platform to reach verified neighbors with locally relevant messages.
Press releases describe Nextdoor as serving more than 340,000 to 345,000 neighborhoods across 11 countries and reference more than 100 million neighbors using the platform. These statements underscore the scale of the network as presented by the company. The company also highlights that its user base includes "Verified Neighbors," a term it uses for neighbors on the platform, and that advertisers can reach these neighbors with localized campaigns.
Neighborhood product experience
In a detailed product announcement, Nextdoor describes a major redesign of its core experience, organized around three fundamental neighbor needs: Alerts, News, and Faves. The company characterizes this redesign as a consequential change to its core product and refers to it as a "refounding moment" for the platform.
- Alerts: Nextdoor describes Alerts as real-time alerts designed to help neighbors stay safe and prepared. According to the company, neighbors have long turned to the platform in moments of crisis. Alerts are said to provide real-time updates on topics such as daily weather and traffic, as well as critical events like power outages, severe storms, and wildfires. The company notes that alert notifications appear on a dynamic neighborhood map and support timely conversations between neighbors and public agency partners, such as fire departments. Alerts are described as being powered by trusted sources including Samdesk and The Weather Company.
- News: The News experience is described as a way for neighbors to keep informed with local news from trusted sources. Nextdoor states that local news has long been part of the platform, with neighbors sharing and discussing events. In the redesigned experience, relevant stories from local vetted publishers appear directly in the feed, tailored to a neighbor’s location. The company notes that it is launching News with thousands of local publications across the U.S., UK, and Canada, and that these outlets bring community-focused journalism into neighborhood conversations.
- Faves: Faves is described as a feature for discovering local favorites recommended by neighbors. The company states that recommendations, including requests for advice and offers of local services, have been core to Nextdoor and represent a significant portion of neighbor posts. Faves is said to use AI technology to distill insights from many years of neighborhood conversations about local "gems." Neighbors can ask questions, such as about local activities, and receive summarized responses based on community input. Faves is described as launching first in select U.S. markets.
Advertising and revenue-related activities
While specific revenue models are not detailed in the provided materials, company news repeatedly references the Nextdoor Ads Platform and an advertising platform used by brands and businesses of all sizes. Nextdoor states that its advertising tools allow advertisers to connect with "real, verified neighbors" and to combine national reach with local relevance. The company also highlights that advertisers can run campaigns in the Nextdoor newsfeed and that its platform uses first-party data and predictive audience signals to support locally personalized advertisements.
In a partnership announcement, Nextdoor is described as working with Integral Ad Science (IAS) to power a first-party brand safety tool and to provide pre-bid Brand Safety and Suitability Optimization on the platform. This partnership is described as adding a layer of third-party transparency and suitability for advertisers running campaigns on Nextdoor. The company also notes that it continues to grow its advertising relationships across businesses of various sizes in markets such as the U.S. and the UK and is expanding into Canada.
Geographic reach and user base
Across multiple press releases, Nextdoor states that neighbors, public agencies, and businesses use the platform in more than 340,000 to 345,000 neighborhoods across 11 countries. In one product announcement, the company notes that since its founding in 2011, it has helped more than 100 million neighbors stay connected to what matters in their local communities. The company also notes that its local news offering is available in a large portion of U.S. cities represented on the platform and that it is working with thousands of local publications in the U.S., UK, and Canada.
Company communications reference that Nextdoor is based in San Francisco, California. They also describe that, in the U.S., the network reaches a large share of households, and that neighbors use the platform daily to receive information, give and get help, and build real-world connections in their neighborhoods.
Ticker symbol history and exchange listing
Nextdoor’s Class A common stock has been listed on the New York Stock Exchange. In a Regulation FD disclosure and related press release, the company announced that its ticker symbol would change from KIND to NXDR. Trading under the new symbol is described as beginning on a specified date, with the company noting that its Class A common stock would continue to be listed on the NYSE and that its CUSIP would remain unchanged. No action was required from shareholders in connection with this ticker symbol change, according to the company’s announcement.
Corporate actions and cost reduction plan
In an 8-K filing, Nextdoor reported that it announced a cost reduction plan intended to accelerate the company’s focus and efficiency. The filing states that the company expects to incur one-time charges associated with this plan, primarily related to notice periods, severance payments, employee benefits, and related costs, as well as stock-based compensation expense from the acceleration of vesting of certain equity awards. The company indicates that it expects most of these charges to be incurred within a specific quarter and that execution of the plan is expected to be substantially complete within that period, subject to local law and consultation requirements in various jurisdictions.
Management and governance updates
The same 8-K filing reports the resignation of the company’s Chief Financial Officer and Treasurer, effective on a specified date, and notes that the resignation was not the result of any disagreement regarding the company’s operations, policies, or practices. The filing states that the company is initiating a search for a new Chief Financial Officer and that the departing executive will remain as an advisor for a transition period. The filing also notes that the company’s Chief Executive Officer will serve as interim principal financial officer and that the company’s Corporate Controller will be appointed Chief Accounting Officer and serve as principal accounting officer.
In a separate press release, Nextdoor announced the appointment of a Chief Revenue Officer. The company states that this executive will oversee the global revenue function, including Sales, Account Management, and Ad Operations, and will lead expansion of the Nextdoor Ads Platform. The release notes that this appointment follows the announcement of a complete transformation of the platform, referred to as NEXT, and that the company has made other strategic hires to strengthen product-centric leadership.
Financial reporting and investor communications
Nextdoor regularly issues press releases and furnishes information through SEC filings to report its quarterly and annual financial results. These communications include metrics such as revenue, net loss, adjusted EBITDA, and weekly active users, as well as commentary from management on user growth, margin trends, and product development. The company notes that it uses non-GAAP financial measures such as adjusted EBITDA and adjusted EBITDA margin, and its releases include reconciliations to the most comparable GAAP measures.
The company states that it uses its investor relations website and certain social media channels as means of disseminating news or announcements regarding its business or financial performance, investor events, press releases, and earnings releases, and as a means of disclosing material nonpublic information in line with Regulation FD. It also frequently announces dates for upcoming earnings releases and conference calls, and its participation in investor conferences.
Company purpose and mission
In its descriptions, Nextdoor emphasizes a purpose centered on local community and neighborhoods. The company describes its mission as cultivating stronger, safer, and more connected local communities and making every neighborhood feel like home. It highlights that neighborhoods matter more as people spend more time where they live, and that local connections with neighbors, services, and businesses play an important role in daily life. The company’s refreshed brand identity, including a stylized home logo, is described as reflecting this mission.