Laird Superfood Stock Price, News & Analysis
Company Description
Laird Superfood, Inc. (NYSE American: LSF) is a plant-based food and beverage company that focuses on clean, functional nutrition. According to the company’s public statements, Laird Superfood creates award-winning, plant-based superfood products designed to enhance daily rituals and keep consumers fueled naturally throughout the day. Its offerings are described as environmentally conscientious, responsibly tested and made with real ingredients.
The company was co-founded in 2015 by world-renowned big-wave surfer Laird Hamilton, who sought a better morning routine to improve and sustain performance while surfing. Laird Superfood’s origin story centers on superfood creamers created from plant-based fats and other real-food ingredients that support sustained energy and taste in coffee. Together with co-founder Gabby Reece, a former professional beach volleyball legend and fitness icon, the brand has expanded from creamers into a broader range of functional products.
Business focus and product categories
Laird Superfood describes itself as a clean plant-based food brand and a minimally processed food brand dedicated to fueling active lifestyles. Its product portfolio, as outlined in company communications and financial disclosures, includes:
- Coffee creamers, including liquid creamers and powdered superfood creamers.
- Coffee, tea, and hot chocolate products, including instant latte mixes.
- Hydration and beverage-enhancing products, such as the Hydrate drink mix line.
- Snacks and other food items, including bars.
- Prebiotic daily greens and other functional superfood products.
The company emphasizes simple ingredients and minimally processed foods, with a focus on supporting energy, endurance and overall well-being. Across its communications, Laird Superfood highlights real-food formulations, functional ingredients such as functional mushrooms and Aquamin (a red marine algae–based mineral source), and products that are designed to fit into everyday routines like coffee, hydration, and snacking.
Brand positioning and functional nutrition platform
Laird Superfood describes its products as clean, delicious, and functional. The company states that its offerings are designed to enhance a consumer’s daily ritual, from morning coffee to hydration throughout the day. Its branding centers on performance, active lifestyles, and better-for-you alternatives that avoid unnecessary additives such as artificial sweeteners and certain other ingredients referenced in its product announcements.
In a press release announcing an agreement to acquire Navitas LLC, Laird Superfood characterized its strategy as building a scaled, diversified platform in functional nutrition and a platform of healthful food and beverage brands. The planned combination with Navitas, a premium brand specializing in organic superfoods, is described as complementary to Laird Superfood’s mission of real-food performance and clean-ingredient functional nutrition.
Distribution channels and market reach
Based on the company’s financial disclosures, Laird Superfood generates sales through both e-commerce and wholesale channels. E-commerce includes its direct-to-consumer platform and sales on Amazon.com, while wholesale encompasses grocery and club stores and other retail partners. Company commentary notes distribution gains in grocery and club stores, as well as expanded availability of certain products at Costco locations across key U.S. regions.
The company reports that wholesale and e-commerce each contribute a meaningful share of net sales, with wholesale growth driven by distribution gains and e-commerce performance supported in part by Amazon.com. This mix reflects Laird Superfood’s approach of combining online reach with presence in physical retail and club channels.
Product innovation and category development
Laird Superfood regularly announces new product launches and updates within its core categories. Examples from recent company communications include:
- Expansion of its Hydrate drink mix line with new Wild Berry and Tropical Punch flavors, along with a variety pack and additional single-serve options.
- Updates to its liquid creamer line to use USDA Certified Organic ingredients, including organic coconut milk and organic vanilla extract, and the introduction of a caramel flavor in its Laird Superfood Creamer with Lion’s Mane.
- Launch of a limited-time Maple Instant Latte with functional mushrooms, positioned as a seasonal offering using real maple and a functional mushroom blend.
Across these launches, the company emphasizes real-food ingredients, functional benefits such as adaptogens and MCTs in certain products, and avoidance of artificial ingredients and specific additives mentioned in its press releases. Packaging updates, such as the use of post-consumer recycled plastic for certain bottles, are also highlighted in company communications.
Strategic transactions and capital structure
On December 21, 2025, Laird Superfood entered into a Navitas Acquisition Agreement to acquire all of the outstanding equity of Navitas LLC and the capital stock of Global Superfoods Corp., a holding company whose purpose is to hold units of Navitas. The purchase price is described in the company’s Form 8-K as cash consideration subject to customary adjustments. The closing of this transaction is subject to various conditions, including stockholder approval of a related preferred stock issuance and regulatory and other customary approvals.
Concurrently, the company entered into an Investment Agreement with affiliates of Nexus Capital Management LP, under which those investors agreed to purchase shares of Series A Convertible Preferred Stock, with an option for additional shares under specified conditions. According to the Form 8-K, the Series A Preferred Stock carries a fixed conversion price, an annual dividend rate, and voting rights on an as-converted basis. The company states that, based on shares outstanding as of a specified date, Nexus’s equity interest would represent a majority of the company’s issued and outstanding common stock on a diluted basis at closing of the transactions.
The company has indicated that the Navitas acquisition and the Nexus investment are intended to support its goal of building a scaled platform of healthful food and beverage brands and to provide capital for strategic transactions, subject to stockholder approval and other conditions.
Financial reporting and operating profile
Laird Superfood files periodic reports and current reports with the U.S. Securities and Exchange Commission. In its earnings releases for 2025, the company discloses net sales by product category, channel, and brand. Categories reported include coffee creamers, coffee/tea/hot chocolate products, hydration and beverage-enhancing products, snacks and other food items, and other revenue. Channels are reported as e-commerce and wholesale, and revenue is also disaggregated by brand, including Laird Superfood and Picky Bars.
The company has highlighted growth in net sales, particularly in its Laird Superfood branded products and wholesale channel, as well as gross margin performance and adjusted EBITDA as a non-GAAP measure. It has also discussed strategic investments in inventory and raw materials to support demand and address supply considerations, along with expectations around cash usage and profitability metrics, all subject to the risks and uncertainties described in its SEC filings.
Corporate information
Laird Superfood, Inc. is incorporated in Nevada and lists its common stock on the NYSE American under the ticker symbol LSF. The company’s principal offices, as reflected in its SEC filings, are located in Boulder, Colorado. It communicates with investors through earnings releases, presentations, and SEC filings, and has participated in investor conferences such as the ICR Conference, where it has discussed its strategic initiatives, including the proposed Navitas acquisition and Nexus investment.