Medallia (MDLA) Stock Price, News & Analysis

Medallia Inc. was an enterprise software company that operated a software-as-a-service platform for customer and employee experience management before its common stock ceased trading on the New York Stock Exchange under the ticker MDLA. The company’s platform, Medallia Experience Cloud, was built to capture feedback and experience signals from customers, employees, patients, fans, and other stakeholders across multiple interaction channels. Medallia was acquired by Thoma Bravo in an all-cash transaction completed in October 2021, after which its common stock was no longer listed on the NYSE. The company remained headquartered in San Francisco.

Medallia’s operating model centered on enterprise experience programs. Its software collected signals from in-person interactions, call centers, digital channels, video, social media, and connected devices, then applied artificial intelligence technology to identify patterns and support operational responses. The company positioned its platform around real-time feedback, predictive insights, and action workflows for organizations managing customer loyalty, employee engagement, service quality, and brand experience.

The company served business functions that rely on structured and unstructured feedback data. In customer experience use cases, Medallia’s tools were used to understand interactions across service, digital, and physical touchpoints. In employee experience use cases, the platform supported feedback capture and engagement programs. In healthcare, Medallia received approval from the Centers for Medicare & Medicaid Services as a vendor to administer HCAHPS surveys by telephone, allowing healthcare organizations to use Medallia in connection with patient-feedback programs and regulatory survey requirements.

As a public company, Medallia’s news flow reflected the profile of a subscription software issuer: product and platform updates, customer and partner announcements, healthcare experience initiatives, employee-culture recognition, and corporate transaction developments. Its completed acquisition by Thoma Bravo changed the status of the MDLA ticker from an actively traded public-company symbol to a historical reference for Medallia’s former NYSE-listed common stock.