Niu Technologies Stock Price, News & Analysis
Company Description
Niu Technologies (NASDAQ: NIU) is described as the world’s leading provider of smart urban mobility solutions. The company designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, kick-scooters and e-bikes. Its business sits within the motorcycle, bicycle, and parts manufacturing industry and focuses on electric two-wheeler and micro-mobility vehicles for urban transportation.
According to the company’s own description in multiple press releases, Niu Technologies offers a diversified product portfolio that caters to various user demands and urban travel scenarios. The company organizes its vehicles into two main model lineups. The first consists of electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi and FQi (or F) series and others. The second is its micro-mobility lineup, which includes the KQi kick-scooter series and the BQi e-bike series.
Business focus and product portfolio
Niu Technologies emphasizes high-performance electric two-wheelers and related micro-mobility products. Across its communications, the company highlights e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes as its core vehicle types. Within these categories, the NQi, MQi, UQi and F/FQi series represent its electric motorcycle, moped and bicycle lineup, while the KQi kick-scooter and BQi e-bike series form its micro-mobility range.
In addition to vehicle sales, Niu Technologies reports revenues from accessories, spare parts and services. Its quarterly financial results repeatedly break out accessories, spare parts and services as a separate revenue category, indicating that these items and related services are part of its ongoing operations alongside vehicle sales.
Geographic footprint and markets
The company states that its principal operations and geographic markets are predominantly in the People’s Republic of China, with additional revenue generated from Europe and other regions. In its sales volume and financial updates, Niu Technologies consistently distinguishes between the China market and international markets. The company reports unit sales in China and in international markets, and it also discloses that its international sales network includes distributors covering multiple countries.
Sales updates for 2025 show that Niu Technologies sells significant volumes of e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes in China, with additional units sold in international markets. The company’s financial releases also indicate that electric motorcycle and moped sales play an important role in its international business, while micromobility products such as kick-scooters are subject to changing demand conditions.
Retail and distribution approach
Niu Technologies describes its go-to-market approach as an omnichannel retail model. The company states that it integrates offline and online channels to sell products and provide services to users. In its financial and operating highlights, Niu Technologies reports the number of franchised stores in China and the number of distributors in its international sales network. These disclosures show that the company relies on a combination of franchised retail locations in China and distributors abroad to reach customers, alongside online sales channels.
Within China, the company reports thousands of franchised stores, and it notes that expansion of this domestic retail network is part of its growth strategy. In international markets, Niu Technologies reports dozens of distributors covering a large number of countries, reflecting a distributor-based model for overseas sales.
Smart urban mobility positioning
Across its press releases, Niu Technologies repeatedly refers to itself as a provider of smart urban mobility solutions. The company associates this positioning with electric two-wheelers and micro-mobility devices designed for city travel. It also highlights that its product portfolio addresses different urban travel scenarios and caters to various user demands, including daily commuting and other use cases.
In its product announcements, Niu Technologies emphasizes features such as performance, range, comfort and safety in its electric scooters. For example, the KQi 200 Series is described as delivering premium performance and comfort at an accessible price, with an upgraded motor, extended range and a minimalist yet sturdy frame. The company also notes app-based features that allow users to adjust start speed, activate alarms, select acceleration modes and set charge limits for battery protection.
Examples of product lines
Within its micro-mobility lineup, Niu Technologies has introduced the KQi 200 Series electric scooters. The KQi 200P model is described as designed for riders who want power and stability, with extra-wide handlebars for precise handling and a comfortable riding experience. The KQi 200F model is described as foldable and portable, with a collapsible handlebar for easy storage and transport, and a design intended for daily commuters.
The company also refers to other vehicle models in its sales updates, such as the FX “Windstorm” e-motorcycle and flagship models like the FXT Ultra 2025 and NXT Ultra 2025. These models are mentioned in the context of the company’s electric motorcycle lineup and are associated with advancements in areas such as battery range, performance architecture and safety standards.
Revenue composition and operations
Niu Technologies’ financial releases provide insight into how it measures its operations. The company discloses the number of e-scooters and other electric vehicles sold in each quarter, broken down between China and international markets. It also reports revenues from e-scooter sales in China, e-scooter sales in international markets, and accessories, spare parts and services.
The company notes that sales volume is based on delivery from its manufacturing facility and may differ slightly from sales volume measured from a financial accounting and reporting point of view. It also states that sales volume represents only one measure of financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on factors such as revenues from accessories, spare parts and services, cost of sales and operating expenses.
Regulatory status and listings
Niu Technologies files reports with the U.S. Securities and Exchange Commission as a foreign private issuer. Its recent Form 6-K filings reference the Securities Exchange Act of 1934 and indicate that the company files annual reports on Form 20-F. The filings list Niu Technologies as the registrant and attach press releases as exhibits, including sales volume updates and unaudited financial results.
The company’s press releases and SEC filings identify its ordinary shares or American depositary shares as trading on NASDAQ under the symbol NIU. There is no indication in the provided materials of delisting, deregistration, bankruptcy or completed merger transactions.
Use of non-GAAP measures
In its quarterly financial results, Niu Technologies presents both GAAP and non-GAAP metrics. The company defines adjusted net income (or loss) as net income (or loss) excluding share-based compensation expenses, and adjusted net income (or loss) margin as adjusted net income (or loss) as a percentage of revenues. It explains that these non-GAAP measures are intended to provide supplemental information regarding performance and liquidity by excluding certain items that may not be indicative of operating results.
The company also notes that non-GAAP measures have limitations, may not be comparable to similarly titled measures used by other companies, and should not be considered in isolation or as a substitute for GAAP financial information.
Sector context
Within the manufacturing sector, Niu Technologies is positioned in the motorcycle, bicycle, and parts manufacturing industry with a focus on electric vehicles for urban mobility. Its emphasis on electric motorcycles, mopeds, bicycles, kick-scooters and e-bikes, along with a stated smart urban mobility strategy, differentiates it from traditional internal combustion engine two-wheeler manufacturers.