Niu Technologies Provides Third Quarter 2025 Sales Volume Update
Rhea-AI Summary
NIU (NASDAQ: NIU) provided its 3Q 2025 sales volume update, reporting 465,873 units sold in the quarter and 1,019,276 YTD units, according to the PR.
The PR states China sales were 451,455 in 3Q (vs. 259,094 in 3Q 2024), the company said this represents >70% growth in Q3 and >50% YoY growth for the third consecutive quarter. International sales were 14,418 in 3Q (vs. 53,311 in 3Q 2024) while YTD international sales reached 66,037.
The PR attributes China momentum to product portfolio optimization, domestic retail expansion, channel inventory buildup ahead of new e-bike standards, and July launches of FXT Ultra 2025 and NXT Ultra 2025. The company noted delivery-based counting may differ from financial reporting.
Positive
- Total units 3Q 2025: 465,873 units
- YTD units through 3Q 2025: 1,019,276 units
- China 3Q growth >70% YoY (451,455 vs 259,094)
- China YTD growth +65% (953,239 vs 576,761)
Negative
- International 3Q sales down ~73% YoY (14,418 vs 53,311)
- International YTD sales down ~45% (66,037 vs 120,945)
News Market Reaction
On the day this news was published, NIU gained 23.01%, reflecting a significant positive market reaction. Argus tracked a peak move of +19.9% during that session. Our momentum scanner triggered 53 alerts that day, indicating high trading interest and price volatility. This price movement added approximately $83M to the company's valuation, bringing the market cap to $442M at that time. Trading volume was very high at 4.3x the daily average, suggesting strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
BEIJING, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provided its sales volume results for the third quarter of 2025.
| 3Q 2025 | 3Q 2024 | YTD 2025 | YTD 2024 | ||||
| China Market | 451,455 | 259,094 | 953,239 | 576,761 | |||
| International Markets | 14,418 | 53,311 | 66,037 | 120,945 | |||
| Total | 465,873 | 312,405 | 1,019,276 | 697,706 | |||
In the third quarter of 2025, NIU sold 465,873 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. Sales in the China and international markets were 451,455 and 14,418 units, respectively.
In China, sales volume recorded year-over-year growth exceeding
In the international markets, electric motorcycle sales volume for the first three quarters of the year surpassed the total full-year 2024 unit sales, continuing its robust growth. In the micromobility segment, we proactively adjusted our sales strategies to navigate a complex and uncertain market environment.
Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, FQi series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
Investor Relations Contact:
Niu Technologies
E-mail: ir@niu.com
FAQ
What sales volumes did NIU report for 3Q 2025?
How much did NIU's China sales grow in 3Q 2025 vs 3Q 2024 (NIU)?
What were NIU's year-to-date unit sales through 3Q 2025?
Why did NIU say China sales improved in 3Q 2025?
What happened to NIU's international sales in 3Q 2025?
