Company Description
Serve Robotics Inc. (Nasdaq: SERV) is an autonomous sidewalk delivery company in the consumer services sector that focuses on last-mile logistics. According to company disclosures and recent news releases, Serve develops and operates advanced, AI-powered, low-emissions sidewalk delivery robots that are designed to make delivery more sustainable and economical. The company has built an AI-robotics mobility platform with last-mile delivery in cities as its first application, and its robots are used to deliver food and other local commerce orders in public spaces.
Serve’s business centers on designing, developing and operating autonomous delivery robots that travel on sidewalks and other pedestrian infrastructure. The company’s first product is described as a zero-emission robot that serves people in public areas, starting with food delivery. Serve states that each robot produces zero tailpipe emissions and replaces traditional delivery vehicle trips, with the goal of reducing congestion and carbon output in partner cities.
Serve reports that it has completed tens of thousands to hundreds of thousands of deliveries for enterprise partners such as Uber Eats and 7‑Eleven. The company has scalable multi‑year contracts, including signed agreements to deploy up to 2,000 delivery robots across multiple U.S. markets and on the Uber Eats platform, and an agreement to deliver on the DoorDash platform. These arrangements position Serve as a technology partner to major delivery platforms and restaurant brands that seek alternative last‑mile options.
Recent press releases describe Serve as a national leader in sidewalk robotics, with a rapidly expanding fleet and service footprint. The company has announced deployments and expansions in major U.S. urban markets, including Los Angeles, Miami, Dallas–Fort Worth, Atlanta, Chicago, Fort Lauderdale, and Alexandria, Virginia. It reports operating in high‑density neighborhoods and serving thousands of restaurants and millions of residents across the United States through its partnerships with delivery platforms and merchants.
Serve highlights that its robotic fleet is designed to operate with Level 4 autonomy in complex urban environments, navigating sidewalks, intersections and other infrastructure. The company cites industry metrics such as a high delivery completion rate and emphasizes safety features in its third‑generation robots, including fail‑safe mechanical brakes, autonomous collision avoidance and emergency braking systems. These capabilities are presented as important for operating in dense, pedestrian‑oriented cities.
In addition to its internal development, Serve has used acquisitions to expand its technology base. An 8‑K filing describes the acquisition of Vayu Robotics, Inc., which is characterized as a pioneer in AI foundation model‑based autonomy. Serve has also announced the acquisition of Phantom Auto, described in its communications as an ultra‑low latency teleoperation technology provider. The company states that these investments are expected to reduce data infrastructure costs and improve operational metrics over time, and they support Serve’s focus on autonomy and remote operations.
Serve’s disclosures also indicate that it generates revenue from software services and fleet services related to its delivery operations. In its financial reporting, the company disaggregates revenue into software services and fleet services, which include fleet revenues and branding revenues. This reflects a model in which Serve not only operates robots in the field but also provides software and platform capabilities that support autonomous delivery.
Serve was spun off from Uber in 2021 as an independent company, according to multiple company press releases. Since that spin‑off, it has continued to deepen its relationships with large delivery platforms. The company has a long‑standing collaboration with Uber Eats and has entered into a multi‑year strategic partnership with DoorDash to roll out autonomous robot deliveries across the U.S. Serve’s robots are integrated into these platforms so that customers placing orders through participating merchants may receive deliveries via Serve robots in certain markets.
Serve’s growth plans and operational milestones are described in its news releases and SEC filings. The company has set and reported progress toward fleet deployment targets, including the deployment of its 1,000th third‑generation robot and a goal to deploy 2,000 robots across U.S. markets. It has also reported key operating metrics such as daily active robots and daily supply hours, which it defines as the average number of robots performing daily deliveries and the average number of hours robots are ready to accept offers and perform deliveries during a period.
Serve is headquartered in Redwood City, California, as indicated in its Form 8‑K filings, which list its principal offices in that city. The company is classified as an emerging growth company under SEC rules and its common stock, par value $0.0001 per share, is listed on The Nasdaq Capital Market under the symbol SERV. Its sector classification is consumer services, with an industry focus on other consumer services related to last‑mile delivery.
In addition to its operational milestones, Serve has engaged in capital markets activities to support its growth. An 8‑K filing dated October 10, 2025 describes a registered direct offering of common stock to institutional investors, with gross proceeds expected to be approximately $100 million before fees and expenses. The company states that it intends to use the net proceeds for general corporate purposes, including working capital, capital expenditures and general and administrative expenses. Serve has also filed a shelf registration statement on Form S‑3 to facilitate future offerings.
Serve’s technology and products have received external recognition. A company press release notes that Serve was named to Fast Company’s "Next Big Things in Tech" list, securing the top spot in the Robotics and Automation category. The recognition highlights Serve’s third‑generation autonomous sidewalk delivery robot, which the company describes as capable of operating faster, traveling longer distances, running more hours per day and carrying larger cargo loads than previous models, with enhanced safety features.
From an investor perspective, Serve provides key metrics and financial information in its SEC filings and earnings press releases. These include revenue, cost of revenues, gross profit or loss, operating expenses by category, and non‑GAAP measures such as adjusted EBITDA and non‑GAAP operating expenses. The company explains that it uses these non‑GAAP measures internally to evaluate performance and believes they provide additional insight into its operations, while cautioning investors not to consider them as substitutes for GAAP measures.
Business model and operations
Based on its public disclosures, Serve’s business model combines autonomous hardware, AI‑driven software and operational services. The company designs and manufactures low‑emissions sidewalk delivery robots, develops the AI and autonomy software that controls them, and operates the robots in partnership with delivery platforms and merchants. Revenue is reported in categories of software services and fleet services, indicating that Serve monetizes both its software platform and its physical delivery fleet.
Serve’s robots are deployed in dense urban and suburban neighborhoods where short‑distance deliveries are frequent. The company’s press releases emphasize applications such as restaurant delivery through platforms like Uber Eats and DoorDash. Serve notes that its technology is also a fit for other use cases such as groceries, convenience, small parcels and return logistics, describing these as natural extensions wherever there are frequent, short‑distance deliveries.
Serve works closely with city governments, local partners and community stakeholders in its launch markets. Its announcements for cities such as Alexandria, Chicago and Fort Lauderdale describe collaboration with municipal stakeholders to align deployments with local transportation and environmental goals. The company positions its robots as a way to reduce traffic, lower emissions and provide an additional mobility option for goods in pedestrian‑oriented environments.
Technology and autonomy
Serve describes its robots as advanced, AI‑powered systems capable of Level 4 autonomy in complex urban environments. This level of autonomy, as presented by the company, allows the robots to navigate sidewalks, intersections and other infrastructure with a high degree of independence while maintaining safety. Serve reports an industry‑leading safety performance and cites a high delivery completion rate for its robotic fleet.
The company’s third‑generation robot is highlighted as a major step forward in performance. According to Serve’s communications, this generation operates nearly twice as fast as prior models, travels double the distance, runs additional hours per day and carries larger cargo loads. Safety enhancements include fail‑safe mechanical brakes, autonomous collision avoidance and an emergency braking system with significantly improved stopping performance.
Through its acquisition of Vayu Robotics, Inc., Serve has added AI foundation model‑based autonomy capabilities to its platform. The company also references Phantom Auto as an ultra‑low latency teleoperation technology provider whose technology is being integrated into Serve’s operations. These technologies are expected by the company to support improved autonomy, remote assistance and cost efficiency.
Market focus and partnerships
Serve’s primary market focus is last‑mile delivery in cities, particularly for food and local commerce orders. The company’s robots operate in partnership with major delivery platforms. Serve has a long‑standing relationship with Uber Eats, described in multiple press releases, and a multi‑year strategic partnership with DoorDash to roll out autonomous robot deliveries across the U.S. Serve also notes that it delivers for national and local restaurant brands and retailers, and has partnerships with brands such as Shake Shack, Little Caesars and Jersey Mike’s Subs.
These partnerships expand the potential volume of orders available to Serve’s robots and help the company scale its fleet utilization. Serve’s communications emphasize that its robots are integrated into the ordering experience on partner platforms, so that customers placing orders from participating merchants in eligible neighborhoods may receive deliveries via Serve robots.
Regulatory and public company context
As a Nasdaq‑listed emerging growth company, Serve files periodic and current reports with the SEC, including Forms 10‑K, 10‑Q and 8‑K. Its filings include risk factors, management’s discussion and analysis of financial condition and results of operations, and detailed financial statements. Serve also provides forward‑looking statements in its press releases and filings, accompanied by cautionary language regarding risks and uncertainties that could cause actual results to differ from expectations.
Investors and analysts can review Serve’s SEC filings for information on its capital structure, equity offerings, acquisitions, non‑GAAP metrics and other corporate developments. For example, an 8‑K dated August 18, 2025 describes the merger agreement and closing of the acquisition of Vayu Robotics, including the structure of the consideration in shares, earnout shares and warrants. Another 8‑K dated October 10, 2025 details the terms of the registered direct offering of common stock, including the number of shares, offering price and use of proceeds.
FAQs about Serve Robotics Inc. (SERV)
- What does Serve Robotics Inc. do?
Serve Robotics Inc. develops and operates AI‑powered, low‑emissions sidewalk delivery robots for last‑mile logistics. Its robots are used to deliver orders in public spaces, with an initial focus on food delivery through partnerships with major delivery platforms. - How does Serve Robotics generate revenue?
According to its financial disclosures, Serve reports revenue from software services and fleet services. Fleet revenues include amounts related to its delivery operations and branding revenues, while software services reflect its technology platform offerings. - Where does Serve Robotics operate?
Company press releases state that Serve has launched and expanded services in multiple U.S. cities, including Los Angeles, Miami, Dallas–Fort Worth, Atlanta, Chicago, Fort Lauderdale and Alexandria, Virginia, with additional high‑density neighborhoods across the United States. - Who are Serve Robotics’ key partners?
Serve’s public communications identify enterprise partners such as Uber Eats and 7‑Eleven, and a multi‑year strategic partnership with DoorDash. The company also notes partnerships with restaurant brands including Shake Shack, Little Caesars and Jersey Mike’s Subs. - What is distinctive about Serve’s robots?
Serve describes its robots as zero‑emission, AI‑powered sidewalk delivery devices designed for Level 4 autonomy in complex urban environments. Its third‑generation robots are highlighted for higher speed, longer range, extended operating hours, larger cargo capacity and enhanced safety features such as autonomous collision avoidance and emergency braking. - How large is Serve Robotics’ delivery fleet?
Serve has announced milestones such as deploying its 1,000th third‑generation robot and achieving a goal of deploying more than 2,000 delivery robots, which it describes as creating the largest sidewalk delivery fleet in the U.S. These figures are presented in company press releases as part of its growth trajectory. - What is Serve Robotics’ relationship with Uber?
Serve states that it was spun off from Uber in 2021 as an independent company. It has an ongoing collaboration with Uber Eats, including a signed agreement to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets. - What recent acquisitions has Serve Robotics made?
An 8‑K filing describes Serve’s acquisition of Vayu Robotics, Inc., which is associated with AI foundation model‑based autonomy. Company communications also reference the acquisition of Phantom Auto, an ultra‑low latency teleoperation technology provider, as part of efforts to strengthen its autonomy and robotics platform. - On which exchange does Serve Robotics trade and under what symbol?
Serve Robotics Inc.’s common stock is listed on The Nasdaq Capital Market under the ticker symbol SERV, as indicated in its SEC filings. - Is Serve Robotics considered an emerging growth company?
Yes. In its SEC filings, Serve identifies itself as an emerging growth company under applicable SEC rules.