Sportradar Group Stock Price, News & Analysis

Sportradar Group AG (NASDAQ: SRAD) is a global sports technology company that focuses on creating immersive experiences for sports fans and bettors. Founded in 2001, Sportradar positions itself at the intersection of the sports, media and betting industries, working with sports federations, news media, consumer platforms and sports betting operators. The company is headquartered in St. Gallen, Switzerland and its shares trade on the NASDAQ exchange under the symbol SRAD.

According to the company’s public statements, Sportradar operates a technology platform that enables next-generation engagement in sports and acts as a B2B provider to the sports betting industry. It has stated that it generates revenue through subscription-based revenue and revenue sharing. Its operations span multiple regions, including North America, Africa, AsiaPac & Middle East, Europe, and LATAM & Caribbean.

Core business and solutions

Sportradar describes itself as a sports technology company that provides a range of solutions to help its clients grow their businesses. These clients include sports federations, news media, consumer platforms and sports betting operators. The company emphasizes the use of its technology and AI to power products and services that support engagement, personalization and in-play experiences for sports fans and bettors.

The company reports that it covers over a million events annually across major sports. In various public communications, Sportradar notes that it captures data from a very large number of matches and uses that data to support betting markets, media content and analytical tools. Its portfolio includes offerings grouped under product categories such as Betting & Gaming Content, Managed Betting Services, Betting Technology & Solutions, Marketing & Media Services, Sports Performance and Integrity Services, as referenced in its financial disclosures.

Sports data, rights and global partnerships

Sportradar highlights deep relationships with sports leagues and federations. It describes itself as a trusted partner of organizations including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, the Bundesliga and other major competitions. Through these partnerships, the company reports that it covers more than a million matches annually across all major sports, and in some communications it notes coverage of over 150,000 soccer matches annually across 900+ soccer leagues.

The company has also disclosed that it entered into and expanded agreements with organizations such as Bundesliga International, the Spanish Football Federation and DAZN, and that it secured exclusive global betting rights, including live data, live odds and media content, to all 63 matches of the FIFA Club World Cup 2025 via a partnership with DAZN. Sportradar also reports that it completed the acquisition of IMG ARENA and its global sports betting rights portfolio, adding relationships with more than 70 rightsholders and tens of thousands of official data and streaming events across multiple sports and continents.

Technology, AI and product innovation

Across its public announcements, Sportradar repeatedly references its use of technology and AI. It states that its leading technology and AI support premium content and product portfolios, and that these capabilities are used to transform sports data into products and solutions for leagues, media and betting operators. Examples mentioned by the company include 4Sight streaming, which integrates AI-driven animated overlays and insights into live streams, and emBET, which merges live sports content with interactive betting features such as odds, statistics and fan engagement tools.

In its work with Bundesliga International, Sportradar has described products such as Live Player Markets, which use tracking data and AI in real time to create additional betting opportunities per match, and an Enhanced Live Match Tracker that uses tracking data and computer vision to support in-play betting opportunities. The company also notes the development of Performance View, a customized 4Sight product for a streaming partner, which adds an on-screen layer of data and analytics during basketball games.

Integrity and responsible gaming

Sportradar emphasizes that it safeguards sports through its Integrity Services division and its advocacy for an integrity-driven environment. It has stated that it uses an AI-driven Universal Fraud Detection System (UFDS) for real-time betting market surveillance, for example in connection with the FIFA Club World Cup 2025 and other tournaments. Integrity Services revenues are reported as a distinct category within its Sports Content, Technology & Services segment in its financial disclosures.

The company also highlights responsible gaming initiatives. It has announced Bettor Sense, described as an AI-powered responsible gaming solution designed to identify high-risk players and enable operators to take a proactive approach to detecting early signs of gambling-related risk. Bettor Sense is said to use behavioral research, continuous learning, real-time risk scoring and analysis of player profiles to support personalized interventions and compliance with regulatory standards.

Customer base and ecosystem role

In its communications, Sportradar describes a broad ecosystem presence. It notes partnerships with more than 400 leagues and teams, 900 media companies and 800 betting operators worldwide. Through this network, the company states that it captures data from more than one million matches annually across over 85 of the world’s most bet-on sports, and then uses its technology to help leagues engage fans, media companies create content and operators reach and engage bettors.

Sportradar also reports that it works with global media and technology platforms, mentioning partnerships with companies such as Google, Yahoo and DAZN. These relationships involve providing live game-day sports statistics, data and broadcast services, and integrating Sportradar’s products into media and fantasy sports offerings.

Business segments and revenue model

In its financial reporting, Sportradar breaks out revenue by product categories. These include Betting & Gaming Content, Managed Betting Services and Betting Technology & Solutions, which together form a significant portion of its revenue, as well as Marketing & Media Services, Sports Performance and Integrity Services within Sports Content, Technology & Services. The company has disclosed that revenue growth has been driven by factors such as increased uptake of content and products by existing and new customers, growth in the U.S. market, increased spending from technology and media companies, expanded affiliate marketing capabilities, higher pricing in Sports Performance and increased demand for Integrity Services from league partners.

Separately, in a prior description the company has indicated that it generates revenue through subscription-based revenue and revenue sharing, and that it operates across multiple geographic regions. In its earnings releases, Sportradar also reports revenue by geography, distinguishing between the United States and Rest of World.

Recognition and industry position

Sportradar has been recognized in industry awards. It has been named Data Service Provider of the Year at the American Gambling Awards, with the recognition citing its role in supporting the U.S. sports betting industry and its use of technology and AI to power sports betting experiences. The company has also been honored at the SBC Americas Awards for products such as 4Sight streaming and emBET, which were noted for their use of AI to deepen fan engagement.

In its own statements, Sportradar characterizes itself as a leading global sports technology company and a leading technology and content provider in areas such as soccer, tennis and basketball. It also refers to its scale in soccer, describing its soccer portfolio as among the deepest and most comprehensive in the industry, with coverage of hundreds of leagues and a large number of matches each year.

Corporate developments and governance

Sportradar’s SEC filings show that it files reports as a foreign private issuer under Form 20-F. The company has furnished multiple Form 6-K current reports that include its quarterly financial results, as well as information about regulatory approvals and the closing of the IMG ARENA acquisition. A Form 6-K dated December 15, 2025 reports that shareholders elected Breon Corcoran to the board of directors at an extraordinary general meeting, with the filing detailing the voting results.

The company has also disclosed a share repurchase plan authorized by its board of directors, with subsequent increases in the total authorization and information on shares repurchased under the plan included in its financial results press releases.

Geographic footprint and markets

Based on its own descriptions, Sportradar operates globally. It has stated that it operates in regions including North America, Africa, AsiaPac & Middle East, Europe, and LATAM & Caribbean. Its revenue disclosures distinguish between the United States and Rest of World, and its partnerships and rights portfolio span multiple continents and sports.

Through agreements with leagues, federations and media partners, Sportradar reports that it distributes data, live odds and media content to a global network of betting operators and media companies. It also notes that it safeguards competitions in multiple jurisdictions through its integrity and bet monitoring services.

Use of non-IFRS measures

In its earnings announcements, Sportradar presents non-IFRS financial measures such as Adjusted EBITDA, Adjusted EBITDA margin, Free cash flow and Customer Net Retention Rate. The company explains that these measures are used internally to analyze financial results and are viewed as supplements to IFRS measures in evaluating ongoing operational performance. It provides definitions and reconciliations for these measures in its financial statement tables and notes that license fees for sports rights are a key component of its operations and are treated in a specific way in its Adjusted EBITDA calculation.

FAQ