Starco Brands Stock Price, News & Analysis
Company Description
Starco Brands, Inc. (OTCQB: STCB) is a modern-day public holding company that invents and acquires consumer products and brands with behavior-changing technologies that, in the company’s words, "spark excitement in the everyday." Starco Brands describes itself as an "invention factory" focused on identifying whitespaces across consumer product categories and building a house of brands around those opportunities. The company’s shares trade on the OTCQB market under the symbol STCB.
According to its public disclosures and press releases, Starco Brands’ business model centers on owning and growing a portfolio of branded consumer products. The company highlights that it both invents new products and acquires existing brands, then scales them through product development, marketing, and distribution. Its portfolio includes brands in spirits, personal care, fragrance, popcorn seasoning, and nutrition.
Brand portfolio and focus areas
Starco Brands repeatedly describes its portfolio as "disruptive" and "behavior-changing." As of the most recent releases, the company’s key brands include:
- Whipshots® – a vodka-infused whipped cream brand described by Starco Brands as "the world’s only vodka-infused whipped cream." Whipshots was developed by Starco Brands and launched with partner Cardi B, and is positioned as a spirits product that can top desserts, coffees, and cocktails.
- Art of Sport (AOS) – a performance brand designed for athletes. Starco Brands describes Art of Sport as a body care and nutrition brand, originally founded to meet the needs of athletes and co-founded by Kobe Bryant. The company has noted that Art of Sport has expanded beyond personal care into nutritional products such as premium protein powders and into pain relief products such as muscle relief sprays.
- Winona® / Winona Pure – a line that Starco Brands describes as "the first indulgent theater-popcorn spray powered by air" and, in some releases, as a line of popcorn seasoning and cooking sauce sprays. The brand has seen distribution growth at retailers including Walmart, according to the company’s financial updates.
- Skylar (also referred to as Skylar Beauty or Skylar Clean Beauty) – a clean fragrance and personal care brand that Starco Brands calls "the only fragrance that is both hypoallergenic and safe for sensitive skin" in its own marketing language. Skylar focuses on clean, hypoallergenic scents and is described as inspired by California and Los Angeles. Starco Brands has highlighted Skylar’s evolution into a more elevated, sophisticated fragrance profile, including launches such as Nude Skin and Double Dates, and the appointment of Leah Kateb as "Refounder" and Chief Creative Officer.
- Soylent / Soylent Nutrition – a complete non-dairy nutrition brand that Starco Brands describes as a dairy-free meal replacement, protein, and nutrition brand. The company reports Soylent as a distinct operating segment and has discussed strategic changes to Soylent’s retail and e-commerce channel mix in its financial results.
Starco Brands’ own descriptions emphasize that these brands are intended to change consumer behavior within their categories, whether by introducing new product formats (such as aerosol popcorn sprays and alcoholic whipped cream) or by focusing on clean, hypoallergenic formulations in fragrance and nutrition.
Operating structure and "house of brands" strategy
Starco Brands describes itself as a "house of brands" and a "modern-day invention factory." In its financial communications, the company reports performance across segments that correspond to its brands. For example, it has disclosed segment information for:
- Starco Brands segment – including AOS, Whipshots, and Winona Popcorn Spray, as well as corporate holding company expenses and public company costs.
- Skylar segment – reporting gross revenues, gross profit, and Adjusted EBITDA for Skylar-branded products.
- Soylent segment – reporting gross revenues and gross profit for Soylent Nutrition.
Management commentary in quarterly and annual results emphasizes the use of a shared services platform across the portfolio, with centralized functions such as logistics, marketing, and operations. The company has highlighted cost optimization, headcount adjustments, and the elimination of certain vendor services as part of its efforts to improve profitability and operating leverage across brands.
Planned vertical integration with The Starco Group
In multiple press releases, Starco Brands has discussed a proposed acquisition of its contract manufacturer, The Starco Group (TSG). TSG is described as a middle-market private label and co-packing manufacturer operating three facilities in the United States, with a focus on personal care, household, food, beverage, and spirits, and a technical focus in aerosol and liquid fill. TSG’s facilities include Four Star Chemical in Los Angeles, BOV Solutions in Statesville, North Carolina, and Temperance Distilling in Temperance, Michigan.
Under the proposed transaction described in the company’s July 29, 2025 release, Starco Brands, Inc. would be renamed "STARCO" and would operate through two main subsidiaries: Starco Brands and Starco Manufacturing. The company states that this structure is intended to create a vertically integrated consumer products platform, combining branded products with manufacturing capabilities. Management has repeatedly characterized this planned combination as "transformational" and has stated that it is expected to add scale, enhance margins, and provide greater control over manufacturing and supply chain for many of its brands.
Financial reporting and performance themes
Starco Brands regularly issues quarterly and annual financial updates via press releases and SEC filings. These communications include reported net revenue, gross profit, operating expenses, net income or loss, and non-GAAP Adjusted EBITDA. The company’s commentary has highlighted several recurring themes:
- Portfolio optimization and channel mix – The company has described intentional exits from certain retail channels and unprofitable SKUs, particularly within the Soylent division, in order to prioritize higher-margin direct-to-consumer and e-commerce channels.
- Cost reductions and shared services – Starco Brands has reported reductions in marketing, general and administrative expenses, and has attributed these to headcount adjustments, lower contractor and royalty costs, and benefits from its shared services platform.
- Segment-level dynamics – In its segment reviews, Starco Brands has noted factors such as softer spirits markets affecting Whipshots, distribution gains for Winona Popcorn Spray, relatively stable revenue for Skylar, and retail expansion and pricing actions for Soylent.
The company also regularly provides reconciliations of GAAP net income (loss) to Adjusted EBITDA in its communications and refers investors to its SEC filings for detailed financial statements and risk factors.
Capital structure and recent financing arrangements
Starco Brands is incorporated in Nevada and files periodic and current reports with the U.S. Securities and Exchange Commission. Recent Form 8-K filings describe material financing arrangements:
- On December 22, 2025, the company entered into a Bridge Term Loan Promissory Note with The Starco Group, Inc., providing for a bridge term loan of up to $5,000,000, with an initial disbursement of $4,500,000. The proceeds are to be used to pay down or pay off certain indebtedness, including a loan and security agreement with Gibraltar Business Capital, LLC, and to expand access to working capital. The filing specifies interest terms, amortization schedule, maturity conditions, and default provisions.
- On November 24, 2025, Starco Brands, its subsidiaries, and Gibraltar Business Capital entered into Amendment No. 1 to a Forbearance Agreement related to a revolving loan facility. The amendment acknowledges continuing events of default and provides that, subject to conditions, the lender will forbear from exercising remedies related to those defaults through December 31, 2025, while reserving all rights and remedies.
These filings illustrate that Starco Brands utilizes secured lending arrangements and has engaged in negotiations with lenders regarding defaults and forbearance, while also arranging related-party financing with The Starco Group.
Brand-level initiatives and marketing
Beyond financial reporting, Starco Brands’ releases highlight brand-building activities:
- Whipshots has launched themed programs such as "Cardi Gras," featuring limited-time flavors like King Cake, regional availability across several U.S. states, and partnerships with brands such as Malibu and Fat Tuesday. These initiatives focus on event-driven marketing around occasions like the "big game" and Mardi Gras.
- Art of Sport has served as the title sponsor of the LA Bowl Hosted by Rob Gronkowski, with brand integrations at SoFi Stadium and on national broadcasts. The company has described this sponsorship as part of a new era for Art of Sport as it expands into nutrition and pain relief products.
- Skylar has introduced new fragrances such as Nude Skin and Double Dates and has brought on Leah Kateb as Chief Creative Officer and "Refounder." Starco Brands’ releases describe Skylar’s positioning around clean, hypoallergenic, vegan, and cruelty-free formulations, with distribution through retailers such as Sephora, Macy’s, Nordstrom, and Anthropologie, as well as online channels.
These brand initiatives illustrate how Starco Brands seeks to grow awareness and distribution for its portfolio companies through partnerships, product launches, and media exposure.
Regulatory reporting and investor information
Starco Brands files annual reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K with the SEC. The company’s press releases frequently direct investors to its SEC filings for detailed financial information, reconciliations of non-GAAP measures, and risk factor disclosures. Starco Brands also notes that it trades on the OTCQB stock exchange, allowing both retail and institutional investors to purchase shares under the ticker STCB.