Usana Health Sciences Stock Price, News & Analysis

USANA Health Sciences, Inc. (NYSE: USNA) is a nutrition-focused company in the medicinal and botanical manufacturing industry. According to company disclosures, USANA develops and manufactures nutritional supplements, functional foods, and personal care products. These products are positioned around long-term health, wellness, and what the company describes as cellular nutrition.

USANA operates a direct selling business in which its products are sold to independent Brand Partners and Preferred Customers. The company notes that these Brand Partners and customers are located in multiple international markets. In addition, USANA participates in direct-to-consumer channels through its Hiya and Rise Wellness businesses, which expand its presence in children’s health and wellness and other clean-label health products.

Business Segments and Brands

Based on the company’s own descriptions, USANA has two primary reportable segments: a direct selling segment and a Hiya direct-to-consumer segment. The direct selling segment develops and manufactures science-based nutritional, personal care, and skincare products that are distributed through Brand Partners in various geographic markets. The Hiya direct-to-consumer segment is described as a provider of children’s health and wellness products in the United States. The company has stated that key revenue is generated from the direct selling segment.

USANA also reports owning a controlling ownership stake in Hiya Health Products, which it identifies as a children’s health and wellness company offering clean-label health products. In addition, USANA owns a 100% interest in Rise Wellness, which comprises the Rise Bar and Protein Pop brands and offers clean-label health products. The company has indicated that it is investing in inventory, capital expenditures, and working capital to support the early growth stages of these businesses.

Geographic Reach

USANA describes itself as a global company. It reports that it develops and manufactures nutritional supplements, functional foods, and personal care products that are sold directly to Brand Partners and Preferred Customers in the United States, Canada, Australia, New Zealand, Hong Kong, China, Japan, Taiwan, South Korea, Singapore, Mexico, Malaysia, the Philippines, the Netherlands, the United Kingdom, Thailand, France, Belgium, Colombia, Indonesia, Germany, Spain, Romania, Italy, and India. The company also notes that it operates in 25 countries and has emphasized international markets in its communications.

Product Focus and Quality Positioning

USANA repeatedly characterizes its offerings as high-quality, science-based, and focused on long-term health and wellness. The company’s descriptions reference nutritional supplements, functional foods, personal care products, skincare (including its Celavive skincare line), and healthy living products. USANA highlights that its supplements are manufactured in an FDA-registered facility and that it invests in research, manufacturing, and testing protocols.

In several product-specific announcements, USANA has pointed to third-party certifications. For example, the company has reported that its Probiotic supplement and its MagneCal D supplement earned the ConsumerLab.com Seal of Approval, which it describes as recognizing products that meet standards for purity, potency, viability, and label accuracy. These communications emphasize testing for contaminants, delivery of stated ingredient levels through expiration, and alignment with USANA’s internal quality standards.

Direct Selling Model and Brand Partners

USANA’s direct selling operations rely on a network of independent Brand Partners. The company has discussed an enhanced Brand Partner compensation plan, training and education efforts to help Brand Partners use that plan, and recognition events such as a Global Convention where new and upgraded products are launched and Brand Partners are trained and recognized. Company statements indicate that the compensation plan is intended to modernize the business and support long-term success for both Brand Partners and the company.

USANA’s communications also refer to Preferred Customers, who purchase products directly, and to Active Customers in various regions. The company has highlighted its Americas and Europe region and its Asia Pacific region, including sub-regions such as Greater China, North Asia, and Southeast Asia Pacific, in the context of net sales and customer metrics.

Hiya and Rise Wellness

USANA reports that Hiya is a direct-to-consumer business focused on children’s health and wellness. It has described Hiya as offering a variety of clean-label health products and has indicated that Hiya operates on a subscription basis with active monthly subscribers. The company has also stated that Hiya has delivered year-to-date sales growth and that USANA is leveraging its manufacturing expertise to support Hiya by bringing products in-house over time.

Rise Wellness, which includes the Rise Bar and Protein Pop brands, is described as experiencing meaningful year-over-year net sales growth and expecting accelerated growth. USANA has indicated that it is making investments in Rise Wellness in areas such as inventory and capital expenditures, and that operating margins in this business are expected to be at breakeven as it invests in strategic activities to drive future growth.

Corporate Identity and History

USANA Health Sciences identifies itself as a global leader in health and wellness products and as a billion-dollar global nutritional company. The company states that it was founded in 1992 and that from its founding it has focused on clear and concise communication to build trust with customers and distributors. It also emphasizes social wellness and entrepreneurial success as elements of its corporate identity.

USANA is incorporated in Utah and lists its principal executive offices in Salt Lake City, Utah. The company’s common stock trades on the New York Stock Exchange under the ticker symbol USNA.

Community and Philanthropic Activities

USANA highlights the work of the USANA Foundation, a non-profit organization founded in 2012. The Foundation’s stated mission is to develop a network of communities built on long-lasting, sustainable, and nutritious food. It reports having provided hundreds of millions of meals in more than 44 countries through programs such as USANA Kids Eat and USANA Garden Towers, with support from USANA employees, Brand Partners, and public donors.

Company communications also note that proceeds from the book "All the Right Reasons: 12 Principles for Living a Life in Harmony" benefit the USANA Foundation, with each book purchase providing meals to children in need. USANA has publicized community events such as food-packing initiatives for families affected by changes in federal nutrition benefits.

Partnerships and Brand Positioning

USANA has described partnerships that align with its nutrition and performance themes. For example, the company announced an extension of its partnership with the Jamaica Bobsleigh and Skeleton Federation, under which USANA provides nutritional products to support the team’s training and performance, and the USANA logo appears on team equipment and apparel. USANA characterizes this collaboration as reflecting its commitment to supporting high-performing athletes and aligning with values such as perseverance and discipline.

In product communications, USANA refers to itself as a global leader in cellular nutrition and as a provider of premium-quality nutrition and lifestyle products for more than 30 years. It highlights award-winning supplements, Celavive skincare, and healthy living products as part of its portfolio, and repeatedly emphasizes quality, integrity, and science-based formulations.

Risk Factors and Regulatory Environment

USANA’s forward-looking statements and risk disclosures reference factors that can affect its operations. These include global economic conditions, inflationary pressures, consumer demand and behavior, reliance on its network of independent Brand Partners, governmental regulation of its products and direct selling business model in the United States, China, and other key markets, and potential impacts from geopolitical events and trade relations. The company also cites risks related to data privacy and security, information technology systems, international expansion, currency fluctuations, and integration of acquired businesses such as Hiya.

USANA notes that these and other risks are discussed in its filings with the U.S. Securities and Exchange Commission. The company uses non-GAAP financial measures such as Adjusted EBITDA and Adjusted diluted earnings per share in its communications and provides reconciliations to GAAP measures in its filings.

FAQs About USANA Health Sciences (USNA)

• What does USANA Health Sciences do?
  USANA develops and manufactures nutritional supplements, functional foods, personal care products, skincare, and healthy living products. It sells these offerings through a direct selling model to Brand Partners and Preferred Customers, and through direct-to-consumer channels via Hiya and Rise Wellness.
• How does USANA generate revenue?
  According to company descriptions, USANA generates revenue primarily through its direct selling segment, which distributes science-based nutritional, personal care, and skincare products in various geographic markets. It also reports revenue from its Hiya direct-to-consumer segment and from Rise Wellness.
• In which countries does USANA operate?
  USANA states that it sells products directly to Brand Partners and Preferred Customers in the United States, Canada, Australia, New Zealand, Hong Kong, China, Japan, Taiwan, South Korea, Singapore, Mexico, Malaysia, the Philippines, the Netherlands, the United Kingdom, Thailand, France, Belgium, Colombia, Indonesia, Germany, Spain, Romania, Italy, and India, and that it operates in 25 countries.
• What is Hiya in relation to USANA?
  USANA reports that it owns a controlling ownership stake in Hiya Health Products, which it describes as a children’s health and wellness company offering a variety of clean-label health products. Hiya operates as a direct-to-consumer business and is one of USANA’s reportable segments.
• What is Rise Wellness?
  Rise Wellness is identified by USANA as a business that includes the Rise Bar and Protein Pop brands. The company states that Rise Wellness offers clean-label health products and has experienced year-over-year net sales growth, with investments being made to support its early growth stages.
• How does USANA describe its product quality?
  USANA characterizes its products as high-quality, science-based, and focused on promoting long-term health and wellness. It notes that its supplements are manufactured in an FDA-registered facility and highlights third-party certifications such as the ConsumerLab.com Seal of Approval for certain products.
• What is the USANA Foundation?
  The USANA Foundation is a non-profit organization founded in 2012 and associated with USANA. Its mission is to develop a network of communities built on long-lasting, sustainable, and nutritious food. The Foundation reports providing hundreds of millions of meals in more than 44 countries through programs such as USANA Kids Eat and USANA Garden Towers.
• On which exchange does USANA trade and what is its ticker symbol?
  USANA Health Sciences, Inc. states that its common stock trades on the New York Stock Exchange under the ticker symbol USNA.
• What risks does USANA highlight in its public statements?
  USANA’s forward-looking statements mention risks related to global economic conditions, inflation, consumer demand, reliance on independent Brand Partners, regulation of its products and direct selling model, geopolitical relations, information technology systems, data privacy, international expansion, currency fluctuations, and integration of acquired businesses. The company refers readers to its SEC filings for detailed risk factors.
• How does USANA position itself in the health and wellness sector?
  USANA describes itself as a global leader in health and wellness products and a billion-dollar global nutritional company. It emphasizes cellular nutrition, premium-quality supplements, skincare, and healthy living products, along with a focus on social wellness, communication, and entrepreneurial success.