Tim Cook (AAPL) settles RSUs, covers taxes in shares and sells stock under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Apple Inc. Chief Executive Officer Tim Cook reported a mix of stock award settlements, tax withholding, and pre-planned share sales. On April 1, 2026, RSU awards covering 131,576 shares of common stock settled, reflecting prior equity grants that converted into shares at a $0 exercise price.
Apple withheld 66,627 shares at a price of about $255.63 per share to satisfy tax obligations tied to these RSU vestings, which is a standard non-market transaction. Following these steps, Cook held 3,345,367 common shares directly.
On April 2, 2026, he executed open-market sales totaling 64,949 shares of Apple common stock at prices between roughly $250.73 and $256.10 per share, through multiple trades. These sales were made pursuant to a previously adopted Rule 10b5-1 trading plan dated May 24, 2024, and left Cook with 3,280,418 directly held shares, indicating he retained a large position after these routine transactions.
Positive
- None.
Negative
- None.
Insights
Tim Cook settled RSUs, covered taxes in shares, then sold a small portion of his Apple stake under a pre-planned trading plan.
Tim Cook received 131,576 Apple common shares on April 1, 2026 through the scheduled settlement of multiple restricted stock unit awards. These awards carried a $0 exercise price, so they function as equity compensation rather than cash purchases.
Apple withheld 66,627 shares at about $255.63 per share to cover tax liabilities, which does not represent an open-market sale. On April 2, 2026, Cook conducted open-market sales totaling 64,949 shares at prices ranging from roughly $250.73 to $256.10, executed in multiple trades.
These sales were carried out under a Rule 10b5-1 trading plan adopted on May 24, 2024, indicating they were pre-scheduled. After all transactions, Cook directly held 3,280,418 Apple shares, so the net sale volume appears modest compared with his remaining stake. Given the pre-planned nature and scale, the overall signal from these trades is neutral.
Insider Trade Summary 10b5-1
Net Seller: 64,949 shares ($16,512,198)
Net Sell
11 txns
Insider
COOK TIMOTHY D
Role
Chief Executive Officer
Sold
64,949 shs ($16.51M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 5,087 | $251.25 | $1.28M |
| Sale | Common Stock | 9,147 | $252.11 | $2.31M |
| Sale | Common Stock | 1,878 | $253.13 | $475K |
| Sale | Common Stock | 16,083 | $254.37 | $4.09M |
| Sale | Common Stock | 28,188 | $255.17 | $7.19M |
| Sale | Common Stock | 4,566 | $256.00 | $1.17M |
| Exercise | Restricted Stock Unit | 85,080 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 22,159 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 24,337 | $0.00 | -- |
| Exercise | Common Stock | 131,576 | $0.00 | -- |
| Tax Withholding | Common Stock | 66,627 | $255.63 | $17.03M |
Holdings After Transaction:
Common Stock — 3,340,280 shares (Direct);
Restricted Stock Unit — 0 shares (Direct)
Footnotes (1)
- Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. The number of securities reported reflects the acquisition on January 30, 2026 of 123 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of August 1, 2025 through January 30, 2026. These shares are held through Mr. Cook's trust. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 24, 2024. This transaction was executed in multiple trades at prices ranging from $250.73 to $251.69; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This transaction was executed in multiple trades at prices ranging from $251.73 to $252.68; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This transaction was executed in multiple trades at prices ranging from $252.75 to $253.61; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This transaction was executed in multiple trades at prices ranging from $253.76 to $254.75; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This transaction was executed in multiple trades at prices ranging from $254.76 to $255.75; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This transaction was executed in multiple trades at prices ranging from $255.82 to $256.10; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. This award was granted on September 26, 2021. 85,081 RSUs subject to the award settled on April 1, 2024, and 85,080 RSUs settled on each of April 1, 2025 and April 1, 2026. This award was granted on September 25, 2022. 22,159 RSUs subject to the award settled on each of April 1, 2025 and April 1, 2026, and 22,159 RSUs are scheduled to settle on April 1, 2027, subject to the terms and conditions of the underlying award agreement. This award was granted on October 1, 2023. 24,337 RSUs subject to the award settled on April 1, 2026. 24,337 RSUs are scheduled to settle on April 1, 2027 and 24,336 RSUs are scheduled to settle on April 1, 2028, subject to the terms and conditions of the underlying award agreement.
Key Figures
RSU shares settled: 131,576 shares
Tax withholding shares: 66,627 shares
Shares sold: 64,949 shares
+3 more
6 metrics
RSU shares settled
131,576 shares
Common stock from RSU settlements on April 1, 2026
Tax withholding shares
66,627 shares
Shares withheld at about $255.63 to cover RSU taxes
Shares sold
64,949 shares
Open-market sales on April 2, 2026
Sale price range
$250.73–$256.10/share
Weighted average prices across multiple sale trades
Post-transaction holdings
3,280,418 shares
Tim Cook’s directly held Apple common stock after sales
Single RSU tranche
85,080 RSUs
Portion of 2021 award settling on April 1, 2026
Key Terms
Restricted Stock Unit, Rule 10b5-1 trading plan, Employee Stock Purchase Plan, weighted average sale price, +1 more
5 terms
Restricted Stock Unit financial
"Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock."
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 24, 2024."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Purchase Plan financial
"acquisition on January 30, 2026 of 123 shares ... pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP")"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
weighted average sale price financial
"the price reported above reflects the weighted average sale price."
tax withholding requirements financial
"Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs."
FAQ
What did Apple (AAPL) CEO Tim Cook report in this Form 4 filing?
Tim Cook reported RSU settlements, tax withholding, and open-market sales of Apple shares. He acquired 131,576 shares from vested RSUs, had 66,627 shares withheld for taxes, and sold 64,949 shares the next day under a pre-planned Rule 10b5-1 trading plan.
Were Tim Cook’s Apple (AAPL) stock sales made under a Rule 10b5-1 plan?
Yes. A footnote explains that one of the reported sale transactions was made pursuant to a Rule 10b5-1 trading plan. The plan was adopted by Tim Cook on May 24, 2024, indicating the sales were pre-arranged rather than discretionary market-timing decisions.
What RSU awards vested for Tim Cook at Apple (AAPL) in this filing?
Several RSU grants vested on April 1, 2026 for Tim Cook. Footnotes describe awards granted in 2021, 2022, and 2023, with 85,080, 22,159, and 24,337 RSUs, respectively, settling into Apple common stock on that date according to their original award schedules.