Deirdre O'Brien sells 34,821 AAPL shares under 10b5-1 plan

Rhea-AI Filing Summary

Apple Inc. reporting person Deirdre O'Brien, Senior Vice President, sold 34,821 shares of Apple common stock on 08/08/2025 at a weighted average sale price of $223.20, executed in multiple trades at prices ranging from $223.19 to $223.24. The sales were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024. Following the reported transactions, the reporting person beneficially owned 136,687 shares. The Form 4 indicates the transaction was prearranged under a trading plan and the filer offers to provide detailed trade-by-trade information upon request.

Insights

Financial Analyst

Insider sale is disclosed, executed under a prearranged plan; neutral immediate financial signal.

The Form 4 shows a planned disposition of 34,821 shares at a weighted average price of $223.20. Because the sale was executed under a Rule 10b5-1 plan adopted on August 27, 2024, the trades were pre-authorized, which limits informational asymmetry concerns. The transaction size relative to the reporting persons post-sale holding (136,687 shares) is material at the individual level but not indicative of company-wide capital changes. For short-term market interpretation, the disclosure is factual and routine; it does not provide new operational or financial information about Apple.

Corporate Governance Expert

Use of a 10b5-1 plan signals governance best practice for preplanned insider transactions.

The filing explicitly states the sale was conducted pursuant to a Rule 10b5-1 trading plan, which was adopted on August 27, 2024. This indicates the trades were prearranged rather than opportunistic, supporting compliance with insider trading rules. The reporting persons willingness to provide full trade-by-trade details on request adds transparency. The disclosure is procedurally sound and aligns with common governance practices for senior executives.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'BRIEN DEIRDRE

(Last) (First) (Middle)

ONE APPLE PARK WAY

(Street)

CUPERTINO CA 95014

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Senior Vice President

3. Date of Earliest Transaction (Month/Day/Year)
08/08/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	08/08/2025		S		34,821	D	$223.2(2)	136,687	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024.

2. This transaction was executed in multiple trades at prices ranging from $223.19 to $223.24; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Remarks:

	/s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien	08/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Deirdre O'Brien disclose on the Form 4 for AAPL?

The Form 4 shows Deirdre O'Brien sold 34,821 Apple shares on 08/08/2025 under a Rule 10b5-1 plan.

At what price were the AAPL shares sold by the reporting person?

The sales were executed in multiple trades at prices ranging from $223.19 to $223.24, with a weighted average of $223.20.

Was the sale preplanned under a 10b5-1 trading plan?

Yes. The Form 4 states the transactions were made pursuant to a Rule 10b5-1 trading plan adopted on August 27, 2024.

How many AAPL shares does Deirdre O'Brien own after the sale?

Following the reported transactions the filing shows beneficial ownership of 136,687 shares.

Will detailed trade information be available?

The reporting person undertakes to provide full information about the number of shares and prices upon request to the SEC staff, Apple, or a security holder of Apple.