Advantage CEO exercises 287,736 PSUs for shares

Advantage Solutions Inc. director and Chief Executive Officer David A. Peacock exercised performance-based restricted stock units that converted into 287,736 shares of Class A common stock on March 9, 2026.

Rhea-AI Filing Summary

Advantage Solutions Inc. director and Chief Executive Officer David A. Peacock exercised performance-based restricted stock units that converted into 287,736 shares of Class A common stock on March 9, 2026. These PSUs were originally granted on March 8, 2023 and vested at more than 100% of their target level, reflecting above-target performance under the award’s terms.

Following the conversion, Peacock directly holds 3,989,102 shares of Class A common stock. To cover tax obligations from the vesting, he paid the required amounts in cash, so no shares were sold or withheld in connection with this event. The filing reflects a compensation-related equity vesting rather than an open-market purchase or sale.

Insider Trade Summary

287,736 shares exercised/converted

Exercise 2 txns

Insider PEACOCK DAVID A

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Exercise	Performance Restricted Stock Unit	287,736	$0.00	$0.00
Exercise	Class A Common Stock	287,736	$0.00	$0.00

Holdings After Transaction: Performance Restricted Stock Unit — 0 contracts (Direct); Class A Common Stock — 3,989,102 shares (Direct)

Footnotes (1)

1. F1. Represents the vesting of a Performance Restricted Stock Unit (PSU) award originally granted on March 8, 2023. The shares underlying the PSU award vested greater than 100% of target. To satisfy the associated tax withholding obligations, the Reporting Person paid the required amounts in cash; accordingly, no shares were sold or withheld in connection with the vesting.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did ADV CEO David Peacock report in this Form 4 filing?

David Peacock reported the vesting and exercise of a performance restricted stock unit award into 287,736 shares of Advantage Solutions Class A common stock. The filing reflects a compensation-related equity event, not an open-market stock purchase or sale.

How many Advantage Solutions (ADV) shares does David Peacock now hold?

After the PSU conversion, David Peacock directly holds 3,989,102 shares of Advantage Solutions Class A common stock. This figure reflects his post-transaction ownership reported in the Form 4, giving context for the scale of the equity award relative to his total holdings.

Were any Advantage Solutions (ADV) shares sold to cover taxes on the PSU vesting?

No shares were sold or withheld for taxes. The footnote states Peacock satisfied all related tax withholding obligations by paying cash, so the full 287,736 vested shares were retained rather than reduced through a sale or share withholding mechanism.

What type of equity award vested for Advantage Solutions (ADV) CEO Peacock?

The award was a Performance Restricted Stock Unit (PSU) grant originally issued on March 8, 2023. It vested at greater than 100% of target based on performance conditions, and then converted into the same number of Class A common shares reported in the Form 4.

Does this ADV Form 4 show an open-market buy or sell by David Peacock?

The Form 4 does not show an open-market buy or sell. It records a derivative exercise/conversion of PSUs into common shares at a reported price of $0.00 per share, reflecting equity compensation vesting rather than a market transaction.

How many performance units did David Peacock exercise into ADV common shares?

Peacock exercised 287,736 Performance Restricted Stock Units, which converted one-for-one into the same number of Advantage Solutions Class A common shares. After this exercise, the derivative award balance from this specific PSU grant was reduced to zero in the filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 03/11/2026 - 04:30 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

PEACOCK DAVID A

(Last) (First) (Middle)

C/O ADVANTAGE SOLUTIONS INC.

7676 FORSYTH BOULEVARD, FIFTH FLOOR

(Street)

ST. LOUIS MO 63105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Advantage Solutions Inc. [ ADV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/09/2026		M		287,736(1)	A	$0	3,989,102	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Restricted Stock Unit	$0(1)	03/09/2026		M			287,736	(1)	(1)	Class A Common Stock	287,736	$0	0	D

Explanation of Responses:

1. Represents the vesting of a Performance Restricted Stock Unit (PSU) award originally granted on March 8, 2023. The shares underlying the PSU award vested greater than 100% of target. To satisfy the associated tax withholding obligations, the Reporting Person paid the required amounts in cash; accordingly, no shares were sold or withheld in connection with the vesting.

	/s/ Bryce Robinson, Attorney-in-fact	03/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.