Affirm (AFRM) insider files Form 144 to sell 10,800 shares valued at $850,176

Rhea-AI Filing Summary

Form 144 filed for Affirm Holdings, Inc. (AFRM) reporting a proposed sale of 10,800 common shares valued at $850,176.00 to be sold on 08/18/2025 on NASDAQ through Morgan Stanley Smith Barney LLC. The filing shows the shares were acquired and paid for the same day, 08/18/2025, by exercise of stock options from the issuer with payment in cash. The form indicates no securities sold in the past three months by the reporting person. The submission contact and some issuer identification fields are present as form placeholders; the filing includes the standard signature and representation regarding material nonpublic information and Rule 10b5-1 plan disclosure.

Insights

Financial Analyst

TL;DR: Routine insider sale following option exercise; transaction size appears immaterial to company capitalization.

The filing documents a holder exercising options and proposing immediate sale of 10,800 common shares via Morgan Stanley Smith Barney. The aggregate value is stated as $850,176.00 and the securities exchange is NASDAQ. The notice reports no sales in the prior three months, suggesting this is an isolated disposition. From an investor-impact perspective, the filing provides transparency about insider liquidity but contains no operational or financial performance data.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure consistent with Rule 144; includes standard signer representation about material nonpublic information.

The document follows procedural requirements for a Rule 144 notice: broker identification, class and quantity of shares, acquisition method

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10800	850176.00	281825613	08/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/18/2025	Exercise of Stock Options	Issuer			10800	08/18/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What transaction is reported in the AFRM Form 144?

The form reports a proposed sale of 10,800 common shares valued at $850,176.00 to be sold on 08/18/2025 on NASDAQ through Morgan Stanley Smith Barney LLC.

How were the shares acquired according to the filing?

The shares were acquired on 08/18/2025 by exercise of stock options from the issuer, with payment made in cash on the same date.

Does the filing show any other sales by the reporting person in the past three months?

The filing states Nothing to Report for securities sold during the past three months by the reporting person.

Which broker is handling the proposed sale?

The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.

Does the filing include a Rule 10b5-1 trading plan date?

The filing includes the form fields for plan adoption or instruction date but does not provide a specific Rule 10b5-1 adoption date in the visible content.