[144] Affirm Holdings, Inc. SEC Filing

Rhea-AI Filing Summary

Affirm Holdings (AFRM) filed a Form 144 reporting a proposed sale of 333,333 shares of Class A common stock through J.P. Morgan Securities LLC on 08/18/2025 for an aggregate market value of $26,666,640. The filing shows the shares were acquired the same day by stock option exercise and paid in cash; the filing lists 281,825,613 shares outstanding, and notes no securities sold by the holder in the past three months. The filer makes the standard representation that they are not aware of any undisclosed material adverse information. The notice supplies broker, quantity, acquisition method, payment type, and planned sale date but contains no commentary on intent beyond the required certification.

Positive

• Filing provides full Rule 144 disclosure including broker, exact share count, acquisition method, payment type, and planned sale date

Negative

• None.

Insights

Securities Compliance Analyst

TL;DR: Routine Rule 144 sale notice showing an option exercise and planned sale; primary significance is regulatory transparency.

The filing is a standard Rule 144 notice that documents an insider or affiliate selling shares acquired by exercising options and immediately offering them for sale through a broker. It satisfies disclosure requirements by identifying the broker, share count, acquisition method, payment, and planned sale date. There are no disclosures of prior sales in the last three months, which simplifies aggregation concerns. From a compliance perspective, the form reduces legal risk by confirming absence of undisclosed material information; it does not, however, provide information about any trading plan or intent beyond the sale date listed.

Equity Market Analyst

TL;DR: The transaction size is modest relative to outstanding shares and is informational rather than market-moving.

The reported 333,333 shares represent roughly 0.12% of the issuer's stated outstanding shares (281,825,613). The aggregate value of $26.7 million may appear large in isolation but is small as a percentage of total float, implying limited likely impact on share supply or price. The acquisition via option exercise and immediate planned sale could signal routine insider liquidity rather than a change in company fundamentals. The filing lacks forward-looking guidance or additional context that would alter investor assessment.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Commoon Stock	J.P. Morgan Securities LLC 390 Madison Avenue 6th Floor New York NY 10017	333333	26666640	281825613	08/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	08/18/2025	Stock Option Exercise	Issuer			333333	08/18/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the AFRM Form 144 report on 08/18/2025?

The filing reports a proposed sale of 333,333 Class A shares through J.P. Morgan Securities LLC with an aggregate market value of $26,666,640 and an approximate sale date of 08/18/2025.

How were the shares acquired according to the Form 144 for AFRM?

The filing states the shares were acquired on 08/18/2025 by stock option exercise from the issuer and paid in cash on the same date.

Does the Form 144 show any securities sold by this person in the past three months?

No. The section "Securities Sold During The Past 3 Months" is reported as Nothing to Report.

What portion of outstanding shares does the reported sale represent?

The filing lists 281,825,613 shares outstanding; the reported 333,333 shares represent roughly 0.12% of that total.

Who is the broker named in the AFRM Form 144?

The broker listed is J.P. Morgan Securities LLC at 390 Madison Avenue, New York, NY.