COO at Alliance Laundry (ALH) sells 75,000 pre-planned shares

Rhea-AI Filing Summary

Alliance Laundry Holdings Inc. executive Jan Gommaar M. Vleugels, COO – International, conducted an open-market sale of 75,000 common shares on July 15, 2026 at a weighted-average price of $25.40 per share under a pre-arranged Rule 10b5-1 plan, and now directly holds 524,563 shares.

Insider Trade Summary 10b5-1

Net Seller: 75,000 shares ($1,905,000)

Net Sell 1 txn

Insider Vleugels Jan Gommaar M.

Role COO - INTERNATIONAL

Sold 75,000 shs ($1.91M)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $0.01 per share ("Common Stock")	75,000	$25.40	$1.91M

Holdings After Transaction: Common Stock, par value $0.01 per share ("Common Stock") — 524,563 shares (Direct)

Footnotes (1)

1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $25.09 to $25.81. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 75,000 shares Weighted-average sale price: $25.40 per share Price range of trades: $25.09–$25.81 per share +2 more

5 metrics

Shares sold 75,000 shares Open-market sale by COO – International on July 15, 2026

Weighted-average sale price $25.40 per share Average price for the 75,000 shares sold

Price range of trades $25.09–$25.81 per share Range of prices for multiple transactions included in the sale

Shares owned after transaction 524,563 shares Direct common stock holdings of the COO – International after the sale

Net shares sold 75,000 shares Net sell volume reported in transaction summary

Key Terms

Rule 10b5-1 plan, weighted average price, open-market sale

3 terms

Rule 10b5-1 plan regulatory

"Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average price financial

"The price reported above is the weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/16/2026 - 09:12 AM Accepted by SEC EDGAR 07/16/2026 - 09:11 AM Learn about SEC filing dates

FAQ

What insider transaction did Alliance Laundry (ALH) report for its COO?

Alliance Laundry’s COO – International, Jan Gommaar M. Vleugels, executed an open-market sale of 75,000 common shares on July 15, 2026. The transaction was reported as a routine disposition under a pre-arranged Rule 10b5-1 trading plan.

At what price were ALH shares sold by the COO in this Form 4?

The sale was reported at a weighted-average price of $25.40 per share. Footnotes state the shares were sold in multiple trades at prices ranging from $25.09 to $25.81, with detailed trade breakdowns available on request.

How many Alliance Laundry (ALH) shares does the COO own after the sale?

After the reported transaction, COO Jan Gommaar M. Vleugels directly holds 524,563 shares of Alliance Laundry common stock. This reflects his remaining direct ownership position following the open-market sale of 75,000 shares disclosed in the Form 4.

Was the ALH insider sale made under a Rule 10b5-1 trading plan?

Yes. A footnote explains the 75,000-share sale was executed under a Rule 10b5-1 plan entered into on March 16, 2026, indicating the trades were pre-scheduled rather than discretionary market-timing decisions.

Does the Alliance Laundry (ALH) insider filing disclose multiple trade prices?

Yes. The report notes the disclosed $25.40 figure is a weighted-average price, with individual trades completed between $25.09 and $25.81. The reporting person commits to provide detailed price-by-trade information upon request.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Vleugels Jan Gommaar M.

(Last) (First) (Middle)

C/O 221 SHEPARD STREET

(Street)

RIPON WISCONSIN 54971

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Alliance Laundry Holdings Inc. [ ALH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	COO - INTERNATIONAL

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $0.01 per share ("Common Stock")	07/15/2026		S(1)		75,000	D	$25.4(2)	524,563	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 3/16/2026.

2. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $25.09 to $25.81. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Samantha Hannan, Attorney-in-Fact	07/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)