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Alliance Laundry Holdings Inc. (ALH) CEO disposes 83,286 shares under 10b5-1 plan

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Form Type
4

Rhea-AI Filing Summary

Alliance Laundry Holdings Inc. CEO Michael Donald Schoeb disposed of 83,286 shares of Common Stock on August 5, 2026 at a weighted average price of $28.06 per share, in multiple transactions between $28.00 and $28.16, pursuant to a Rule 10b5-1 trading plan. After this issuer disposition, he directly holds 3,325,115 shares, with additional indirect holdings through family trusts, 3C Ventures Holdings LLC, a Roth IRA, and his spouse, including 2,351,814 shares via 3C Ventures Holdings LLC, 193,178 via his Roth IRA, and 140,073 held by his spouse.

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Insider Schoeb Michael Donald
Role CHIEF EXECUTIVE OFFICER
Type Security Shares Price Value
Disposition Common Stock, par value $0.01 per share ("Common Stock") F1 83,286 $28.06 $2.34M
holding Common Stock F2 -- -- --
holding Common Stock F3 -- -- --
holding Common Stock F4 -- -- --
holding Common Stock F5 -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock, par value $0.01 per share ("Common Stock") — 3,325,115 shares (Direct); Common Stock — 3,618,098 shares (Indirect, By Trust); Common Stock — 2,351,814 shares (Indirect, By LLC); Common Stock — 193,178 shares (Indirect, By IRA); Common Stock — 140,073 shares (Indirect, By Spouse)
Footnotes (5)
  1. F1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.16. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  2. F2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
  3. F3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
  4. F4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
  5. F5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Shares disposed 83,286 shares Common Stock disposed of on August 5, 2026, coded as disposition to issuer
Weighted average price $28.06 per share Price for 83,286 shares disposed, with multiple trades in a narrow range
Price range $28.00–$28.16 per share Range of prices for the multiple transactions comprising the 83,286-share disposition
Direct holdings after transaction 3,325,115 shares CEO’s direct Common Stock ownership following the August 5, 2026 disposition
Indirect LLC holdings 2,351,814 shares Common Stock held indirectly through 3C Ventures Holdings LLC
Indirect Roth IRA holdings 193,178 shares Common Stock held indirectly through Michael D. Schoeb Roth IRA
Spouse holdings 140,073 shares Common Stock held indirectly and reported as owned by spouse
Rule 10b5-1 regulatory
"The transaction was made pursuant to a contract intended to satisfy Rule 10b5-1(c)."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Irrevocable Trust financial
"Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Roth IRA financial
"Represents Common Shares held by Michael D. Schoeb Roth IRA."
A Roth IRA is a retirement savings account you fund with money that’s already been taxed, and withdrawals taken in retirement under the account rules are tax-free. It matters to investors because it shifts the tax bill to today instead of retirement, potentially increasing after-tax income later—think of it like paying for a lifetime subscription now so you can use it without extra charges in the future—helpful for long-term tax planning and flexibility.
disposition to issuer regulatory
"Transaction code D is reported as a disposition to issuer."

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FAQ

What insider stock transaction did Alliance Laundry Holdings (ALH) disclose?

Alliance Laundry Holdings reported that CEO Michael Donald Schoeb disposed of 83,286 Common Stock shares on August 5, 2026 at a weighted average price of $28.06 per share, in multiple trades between $28.00 and $28.16, coded as a disposition to the issuer.

Was the ALH CEO’s August 5, 2026 stock disposition under a Rule 10b5-1 plan?

Yes. The filing indicates the reported transaction was made under a Rule 10b5-1 trading plan. This means the sale followed a pre-arranged plan, which can reduce the signaling value of the trade’s timing for outside investors.

How many Alliance Laundry (ALH) shares does the CEO hold directly after the transaction?

Following the August 5, 2026 disposition, CEO Michael Donald Schoeb directly holds 3,325,115 shares of Alliance Laundry Common Stock. This figure reflects his direct ownership position after transferring 83,286 shares to the issuer at the reported weighted average price.

What indirect Alliance Laundry (ALH) holdings does the CEO report?

Indirect holdings include 2,351,814 shares held by 3C Ventures Holdings LLC, 193,178 shares in a Michael D. Schoeb Roth IRA, and 140,073 shares held by his spouse, plus additional shares in family irrevocable trusts where he serves as trustee and beneficiary.

What price range applied to the ALH CEO’s 83,286-share transaction?

The 83,286 shares were sold at a weighted average price of $28.06 per share, with individual trades executed at prices ranging from $28.00 to $28.16. The reporting person has committed to provide full per-trade details upon request.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Schoeb Michael Donald

(Last)(First)(Middle)
C/O 221 SHEPARD STREET

(Street)
RIPON WISCONSIN 54971

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Alliance Laundry Holdings Inc. [ ALH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CHIEF EXECUTIVE OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $0.01 per share ("Common Stock")08/05/2026D83,286D$28.06(1)3,325,115D
Common Stock2,639,576IBy Trust(2)
Common Stock2,351,814IBy LLC(3)
Common Stock978,522IBy Trust(4)
Common Stock193,178IBy IRA(5)
Common Stock140,073IBy Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.16. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Remarks:
/s/ Samantha Hannan, Attorney-in-Fact08/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)