Alliance Laundry Holdings (ALH) CEO reports issuer share disposition under 10b5-1 plan
Rhea-AI Filing Summary
Alliance Laundry Holdings Inc. reported that Chief Executive Officer Michael Donald Schoeb disposed of 13,938 shares of Common Stock to the issuer on 2026-08-06 at a weighted average price of $28.05 per share, with sale prices ranging from $28.00 to $28.28. The transaction was made pursuant to a Rule 10b5-1 trading plan. Following this transaction, Schoeb held 3,311,177 shares directly, and also had indirect holdings, including 2,351,814 shares held by an LLC he manages, 193,178 shares held in a Roth IRA for which he serves as custodian, and 140,073 shares held by his spouse, as well as additional shares held through family trusts.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 13,938 shares
Net Sell
6 txns
Insider
Schoeb Michael Donald
Role
CHIEF EXECUTIVE OFFICER
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Disposition | Common Stock, par value $0.01 per share ("Common Stock") F1 | 13,938 | $28.05 | $391K |
| holding | Common Stock F2 | -- | -- | -- |
| holding | Common Stock F3 | -- | -- | -- |
| holding | Common Stock F4 | -- | -- | -- |
| holding | Common Stock F5 | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock, par value $0.01 per share ("Common Stock") — 3,311,177 shares (Direct);
Common Stock — 3,618,098 shares (Indirect, By Trust);
Common Stock — 2,351,814 shares (Indirect, By LLC);
Common Stock — 193,178 shares (Indirect, By IRA);
Common Stock — 140,073 shares (Indirect, By Spouse)
Footnotes (5)
- F1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.28. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
- F3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
- F4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
- F5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Key Figures
Shares disposed: 13,938 shares
Weighted average price: $28.05 per share
Price range: $28.00–$28.28 per share
+4 more
7 metrics
Shares disposed
13,938 shares
Disposition to issuer of Common Stock on 2026-08-06
Weighted average price
$28.05 per share
Price for 13,938-share disposition, with multiple transactions
Price range
$28.00–$28.28 per share
Range of prices for the disposed shares
Direct holdings after transaction
3,311,177 shares
Common Stock directly owned by Michael Schoeb after disposition
Indirect LLC holdings
2,351,814 shares
Common Stock held indirectly via 3C Ventures Holdings LLC
Indirect IRA holdings
193,178 shares
Common Stock held via Michael D. Schoeb Roth IRA
Spousal holdings
140,073 shares
Common Stock held indirectly by spouse
Key Terms
Rule 10b5-1 trading plan, weighted average price, Disposition to issuer, indirect ownership, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The transaction was made pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Disposition to issuer regulatory
"transaction_code_description": "Disposition to issuer""
indirect ownership financial
"Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust"
Roth IRA financial
"Represents Common Shares held by Michael D. Schoeb Roth IRA"
A Roth IRA is a retirement savings account you fund with money that’s already been taxed, and withdrawals taken in retirement under the account rules are tax-free. It matters to investors because it shifts the tax bill to today instead of retirement, potentially increasing after-tax income later—think of it like paying for a lifetime subscription now so you can use it without extra charges in the future—helpful for long-term tax planning and flexibility.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did ALH CEO Michael Schoeb report on this Form 4?
Michael Donald Schoeb reported a disposition of 13,938 Alliance Laundry (ALH) shares of Common Stock to the issuer on 2026-08-06 at a weighted average price of $28.05 per share, with prices from $28.00 to $28.28.
What transaction code was used in the ALH CEO’s Form 4 and what does it mean?
The transaction used code D, described as a “Disposition to issuer”. This indicates the shares were transferred back to Alliance Laundry Holdings Inc., rather than reported as an open-market purchase or sale to another investor.