Alta Equipment (NYSE: ALTG) CEO logs stock awards and tax-related sale

Rhea-AI Filing Summary

ALTA EQUIPMENT GROUP INC. Chief Executive Officer and 10% owner Ryan Greenawalt reported equity awards and a related tax sale of common stock. On February 27, 2026, he received 72,832 performance stock units and 115,837 restricted stock units at $0.00 per share under the 2020 Omnibus Incentive Plan. Each unit represents one share of common stock, with the PSUs earned on that date and scheduled to vest annually over two years starting February 14, 2027, and the RSUs vesting annually over three years starting the same date.

On March 3, 2026, Greenawalt executed an open-market sale of 27,986 common shares at a weighted average price of $7.0496 per share, within a range of $7.02 to $7.14. According to the footnotes, this sale was a “sell to cover” transaction to satisfy tax withholding obligations arising from the issuance of vested PSUs and RSUs. Following these transactions, he directly owned 5,721,710 common shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Greenawalt Ryan

(Last) (First) (Middle)

C/O ALTA EQUIPMENT GROUP

13211 MERRIMAN ROAD

(Street)

LIVONIA MI 48150

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ALTA EQUIPMENT GROUP INC. [ ALTG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	02/27/2026		A		72,832	A	(1)	5,633,859	D
Common Stock(2)	02/27/2026		A		115,837	A	(2)	5,749,696	D
Common Stock	03/03/2026		S		27,986(3)	D	$7.0496(4)(5)	5,721,710	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted performance stock units ("PSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each PSU represents the right to receive one share of Common Stock. The PSUs were earned on February 27, 2026 and will vest annually over 2 years starting on February 14, 2027, subject to reporting person's continued employment with the Company.

2. The reporting person was granted restricted stock units ("RSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each RSU represents the right to receive one share of Common Stock. The RSUs will vest annually over 3 years starting on February 14, 2027, subject to reporting person's continued employment with the Company.

3. The shares sold relate to a "sell to cover" transaction to pay tax withholding obligations on the issuance of vested PSUs and RSUs in accordance with the Company's 2020 Omnibus Incentive Plan.

4. The price reported in Column 4 reflects a weighted average price. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, specific trade amounts and pricing within the ranges set forth below.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.02 to $7.14, inclusive.

	Ryan Greenawalt	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What insider transactions did ALTG CEO Ryan Greenawalt report?

Ryan Greenawalt reported equity awards and a tax-related stock sale. He received performance and restricted stock units on February 27, 2026, then sold 27,986 common shares on March 3, 2026, to cover tax withholding obligations tied to vested awards.

How many PSUs and RSUs did ALTG grant to CEO Ryan Greenawalt?

Greenawalt was granted 72,832 performance stock units and 115,837 restricted stock units. Each unit represents one share of ALTA EQUIPMENT GROUP INC. common stock, issued under the company’s 2020 Omnibus Incentive Plan at a grant price of $0.00 per share.

Why did ALTG CEO Ryan Greenawalt sell 27,986 shares of common stock?

The 27,986-share sale was a “sell to cover” transaction for tax withholding. It was executed to pay tax obligations arising from the issuance of vested performance and restricted stock units in accordance with Alta Equipment Group Inc.’s 2020 Omnibus Incentive Plan.

At what price did ALTG shares sell in Ryan Greenawalt’s March 3, 2026 trade?

The reported weighted average sale price was $7.0496 per share. According to the filing, the 27,986 shares of ALTA EQUIPMENT GROUP INC. common stock were sold in multiple transactions at prices ranging from $7.02 to $7.14, inclusive.

What are the vesting schedules for ALTG CEO Ryan Greenawalt’s PSUs and RSUs?

The performance stock units were earned on February 27, 2026 and will vest annually over two years starting February 14, 2027. The restricted stock units will vest annually over three years, also beginning on February 14, 2027, contingent on continued employment.

How many ALTG shares does Ryan Greenawalt own after these transactions?

After the reported transactions, Greenawalt directly owned 5,721,710 shares of ALTA EQUIPMENT GROUP INC. common stock. This figure reflects his holdings following the March 3, 2026 tax-related sale of 27,986 shares associated with vested equity awards.