Amplitude shifts leadership, reaffirms 2026 outlook

Amplitude, Inc. announced that President Thomas Hansen will leave his role effective March 31, 2026.

Rhea-AI Filing Summary

Amplitude, Inc. announced that President Thomas Hansen will leave his role effective March 31, 2026. He will remain with the company in an advisory capacity through April 1, 2027 to help ensure continuity and a smooth transition, and the company states his departure is not due to any dispute or disagreement.

Nathaniel Crook, currently Chief Revenue Officer, will become Amplitude’s first Chief Commercial Officer, taking on many of Hansen’s responsibilities. At the same time, Amplitude reaffirmed its previously issued financial outlook for the first quarter and full year 2026 as described in its February 18, 2026 earnings release, signaling no change to its current guidance alongside this leadership change.

Insights

Equity analyst

Amplitude pairs a planned leadership transition with reaffirmed 2026 guidance, suggesting no immediate change to its financial trajectory.

Amplitude is transitioning Thomas Hansen out of the President role while keeping him in an advisory position through April 1, 2027. This structure indicates a managed handover rather than an abrupt exit, and the company explicitly notes there is no dispute or disagreement behind his departure.

The elevation of Nathaniel Crook to the new Chief Commercial Officer role consolidates key commercial responsibilities under an existing executive, which can help maintain continuity in sales and go-to-market execution. The company’s decision to reaffirm its financial outlook for Q1 and full year 2026 alongside this announcement indicates that, based on current information, it does not expect this leadership change to alter its near-term financial expectations.

8-K Event Classification

3 items: 5.02, 7.01, 9.01

3 items

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, or exhibit attachments filed with this report.

FAQ

What leadership change did Amplitude (AMPL) announce in February 2026?

Amplitude announced that President Thomas Hansen will depart his role effective March 31, 2026. He will continue in an advisory capacity through April 1, 2027, while Chief Revenue Officer Nathaniel Crook becomes the company’s first Chief Commercial Officer, assuming many of Hansen’s responsibilities.

When is Thomas Hansen’s departure from Amplitude (AMPL) effective and will he remain involved?

Thomas Hansen’s departure as President is effective March 31, 2026. He will remain involved with Amplitude in an advisory capacity through April 1, 2027, helping provide continuity and support for the leadership transition during this period.

Who is becoming Amplitude’s first Chief Commercial Officer and what will they do?

Nathaniel Crook, currently Amplitude’s Chief Revenue Officer, will step into the newly created role of Chief Commercial Officer. In this position, he will assume many of departing President Thomas Hansen’s responsibilities, overseeing core commercial and revenue-related activities for the company.

Did Amplitude (AMPL) change its financial outlook with this leadership announcement?

No, Amplitude reaffirmed its financial outlook for both the first quarter and full year of 2026. The guidance remains as described in its earnings release dated February 18, 2026, indicating the leadership change does not alter current expectations.

Did Amplitude indicate any dispute behind Thomas Hansen’s departure?

Amplitude stated that Thomas Hansen’s departure from his role as President is not the result of any dispute or disagreement with the company regarding its operations, policies, or practices, suggesting a cooperative and planned transition rather than a contentious separation.

What did Amplitude’s February 24, 2026 press release primarily cover?

The press release announced President Thomas Hansen’s planned departure effective March 31, 2026, his continued advisory role through April 1, 2027, the appointment of Nathaniel Crook as Chief Commercial Officer, and the reaffirmation of Amplitude’s financial outlook for the first quarter and full year 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 02/24/2026 - 04:23 PM Learn about SEC filing dates

false 0001866692 0001866692 2026-02-24 2026-02-24

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 24, 2026

Amplitude, Inc.

(Exact name of registrant as specified in its charter)

Delaware		001-40817		45-3937349
(State or other jurisdiction of incorporation)		(Commission File Number)		(IRS Employer Identification Number)

201 Third Street, Suite 200

San Francisco, California 94103

(Address of Principal Executive Offices) (Zip Code)

Registrant’s telephone number, including area code: (415) 231-2353

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol		Name of each exchange on which registered
Class A Common Stock, $0.00001 par value per share		AMPL		The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On February 24, 2026, Amplitude Inc. (the “Company”) announced that Thomas Hansen will be departing from his role as President of the Company, effective March 31, 2026. Mr. Hansen will serve the Company in an advisory capacity through April 1, 2027 to support continuity and a smooth transition. Mr. Hansen’s departure from the Company is not the result of any dispute or disagreement with the Company on any matter relating to the Company’s operations, policies or practices.

Nathaniel Crook, the Company’s current Chief Revenue Officer, will be stepping in as the Company’s first Chief Commercial Officer to assume many of Mr. Hansen’s responsibilities.

Item 7.01 Regulation FD Disclosure.

On February 24, 2026, the Company issued a press release announcing the change described in Item 5.02 and reaffirming its financial outlook for the first quarter and full year of 2026. A copy of the press release is furnished herewith as Exhibit 99.1 and is incorporated herein by reference.

The information furnished under this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.		Description
99.1		Press Release, dated February 24, 2026, issued by Amplitude, Inc.
104		Cover Page Interactive Data File (the cover page XBRL tags are embedded within the inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

				AMPLITUDE, INC.
Date: February 24, 2026				By:		/s/ Spenser Skates
						Name: Spenser Skates
						Title: Chief Executive Officer

Exhibit 99.1

Amplitude Announces Departure of President

Reaffirms Financial Guidance for the First Quarter and Full Year of 2026

San Francisco, CA – February 24, 2026 – Amplitude, Inc. (Nasdaq: AMPL), the leading AI analytics platform, today announced that Thomas Hansen will be departing from his role as President of the Company, effective March 31, 2026. Mr. Hansen will serve the Company in an advisory capacity through April 1, 2027 to support continuity and a smooth transition. Mr. Hansen’s departure from the Company is not the result of any dispute or disagreement with the Company on any matter relating to the Company’s operations, policies or practices.

Nathaniel Crook, Amplitude’s current Chief Revenue Officer, will be stepping in as Amplitude’s first Chief Commercial Officer to assume many of Mr. Hansen’s responsibilities.

Additionally, the Company is reaffirming its financial outlook for the first quarter and full year of 2026 as described in its earnings release on February 18, 2026.

About Amplitude

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

Forward-Looking Statements:

This press release contains express and implied “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company’s financial outlook for the first quarter and full year 2026. These statements are often, but not always, made through the use of words or phrases such as “may,” “should,” “could,” “predict,” “potential,” “believe,” “expect,” “continue,” “will,” “anticipate,” “seek,” “estimate,” “intend,” “plan,” “projection,” “would,” and “outlook,” or the negative version of those words or phrases or other comparable words or phrases of a future or forward-looking nature. These forward-looking statements are not statements of historical fact, and are based on current expectations, estimates, and projections about the Company’s industry as well as certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond the Company’s control. These statements are subject to numerous uncertainties and risks that could cause actual results, performance, or achievement to differ materially and adversely from those anticipated or implied in the statements, including risks related to: the Company’s limited operating history and rapid growth over the last several years, which makes it difficult to forecast the Company’s future results of operations; the Company’s history of losses; any decline in the Company’s customer retention or expansion of its commercial relationships with existing customers or an inability to attract new customers; expected fluctuations in the Company’s financial results, making it difficult to project future results; the Company’s focus on sales to larger organizations and potentially increased dependency on those relationships, which may increase the variability of the Company’s sales cycles and results of operations; downturns or upturns in new sales, which may not be immediately reflected in the Company’s results of operations and may be difficult to discern; unfavorable conditions in the Company’s industry or the global economy, including as a result of the imposition of tariffs or other trade protection measures, or reductions in information technology spending, which could limit the Company’s ability to grow its business; the market for SaaS applications, which may develop more slowly than the Company expects or decline; the Company’s intellectual property rights, which may not protect its business or provide the Company with a competitive advantage; and evolving privacy and other data-related laws; and the impact of sanctions related to Russia on the Company’s ability to collect receivables. Additional risks and uncertainties that could cause actual

outcomes and results to differ materially from those contemplated by the forward-looking statements are or will be included under the caption “Risk Factors” and elsewhere in the reports and other documents that the Company files with the Securities and Exchange Commission from time to time, including the Company’s Annual Report on Form 10-K filed on February 19, 2026. The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. The Company undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

Press Contact:

press@amplitude.com

Filing Exhibits & Attachments

4 documents

Press Releases

• EX-99.1 EX-99.1 7.3 KB

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 2.8 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 17.6 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 11.0 KB