Amplitude CEO's spouse sells 901 shares on Nov. 4
The spouse's Class A sales were made under a Rule 10b5-1 trading plan adopted June 11, 2026.
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Form Type
4
Rhea-AI Filing Summary
Amplitude, Inc. CEO and President Spenser Skates reported indirect transactions by his spouse: 901 Class B shares converted into 901 Class A shares on November 4, 2026, followed by a sale of 901 Class A shares at a weighted average $17.4629 per share. On November 5, 2026, his spouse converted 61 Class B shares into Class A and sold 29 shares at a weighted average $17.5190 and 32 shares at $18.6700 per share. The sales were made under a Rule 10b5-1 trading plan adopted by the spouse on June 11, 2026.
Separately, Spenser Skates held 5,342,146 Class B shares directly as of November 4, 2026; Class B shares are convertible at the holder’s option into Class A on a one-to-one basis.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
7 txns
Insider
Skates Spenser
Role
CEO and President
Sold
962 shs ($17K)
Approx. gross sale proceeds
$17K
Share of Position Sold
100%
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F1 | 61 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 61 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 29 | $17.519 | $508.05 |
| Sale | Class A Common Stock F2 | 32 | $18.67 | $597.44 |
| Conversion | Class B Common Stock F1 | 901 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 901 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 901 | $17.4629 | $16K |
| Holding | Class B Common Stock F1 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 192,108 contracts (Indirect, By Spouse);
Class A Common Stock — 0 shares (Indirect, By Spouse);
Class B Common Stock — 5,342,146 contracts (Direct)
Holdings Before and After:
Class B Common Stock, 193,070 to 192,108 contracts (Indirect, By Spouse);
Class A Common Stock, 0 to 0 shares (Indirect, By Spouse)
Footnotes (4)
- F1. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will convert automatically into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (a) any transfer of the Class B Common Stock by the holder, whether or not for value, subject to certain exceptions, (b) the death or incapacity of Mr. Skates, (c) the date that is six months following the date on which Mr. Skates is no longer an employee or director of the Issuer (unless Mr. Skates has rejoined the Issuer during such six-month period) or (d) the date that is six months following the date on which none of the Issuer's founders is an employee or director of the Issuer (unless a founder has rejoined the Issuer during such six-month period).
- F2. The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person's spouse on June 11, 2026.
- F3. This transaction was executed in multiple trades at prices ranging from $17.4500 to $17.5300. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. This transaction was executed in multiple trades at prices ranging from $17.4500 to $17.9000. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
Key Figures
Class B-to-Class A conversions: 901 Class B shares into 901 Class A shares
Class A shares sold: 901 shares
Weighted average sale price: $17.4629 per share
+3 more
6 metrics
Class B-to-Class A conversions
901 Class B shares into 901 Class A shares
Indirect conversion by the spouse on November 4, 2026
Class A shares sold
901 shares
Indirect sale by the spouse on November 4, 2026
Weighted average sale price
$17.4629 per share
901 Class A shares sold on November 4, 2026
Class B-to-Class A conversion
61 Class B shares into 61 Class A shares
Indirect conversion by the spouse on November 5, 2026
November 5 Class A sales
29 shares at a weighted average $17.5190 per share; 32 shares at $18.6700 per share
Indirect sales by the spouse
Direct Class B shares held
5,342,146 shares
Spenser Skates, as of November 4, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, Class B Common Stock, one-to-one basis
4 terms
Rule 10b5-1 trading plan regulatory
"sales reported were effected pursuant to a 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"price reported above reflects the weighted average sale price"
Class B Common Stock technical
"convertible at any time at the option of the holder"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
one-to-one basis technical
"Class A Common Stock on a one-to-one basis"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How does AMPL Class B stock convert to Class A?
Class B Common Stock is convertible at any time at the holder’s option into Class A Common Stock on a one-to-one basis. It also converts automatically upon certain transfers, subject to exceptions, or upon Spenser Skates’s death or incapacity. Automatic conversion can also occur six months after specified employment or director-status conditions involving Mr. Skates or the founders.
AI-generated analysis. How Rhea-AI works. Not financial advice.
