AMPL director Erica Schultz exercises options and sells 10,000 shares

Q: What insider transaction did Amplitude (AMPL) report for Erica Schultz?

Erica Schultz, a director of Amplitude, Inc. , reported exercising a stock option for 10,000 shares of Class A common stock at $4.19 per share and selling 10,000 shares on 11/17/2025 .

Q: At what price were Erica Schultz’s Amplitude (AMPL) shares sold?

The 10,000 shares sold on 11/17/2025 were executed in multiple trades between $9.5000 and $10.5800 per share, with a reported weighted average sale price of $10.2295 .

Q: Was the Amplitude (AMPL) insider sale made under a Rule 10b5-1 plan?

Yes. The sales were made under a Rule 10b5-1 trading plan that Erica Schultz adopted on March 12, 2025 .

Q: What are the key terms of Erica Schultz’s Amplitude stock option?

The reported stock option covers 10,000 shares of Class A common stock at an exercise price of $4.19 , is early exercisable, and vests monthly so that all shares vest over four years starting from December 10, 2020 .

Q: What type of security did Erica Schultz exercise and sell in Amplitude (AMPL)?

She exercised a stock option (right to buy) for 10,000 shares of Class A common stock and then sold 10,000 shares of Class A common stock on the same date.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Amplitude, Inc. (AMPL) director Erica Schultz reported an option exercise and share sale involving Class A common stock. On 11/17/2025, she exercised a stock option for 10,000 shares at an exercise price of $4.19 per share and acquired these shares. That same day, she sold 10,000 shares at a weighted average price of $10.2295, with individual trade prices ranging from $9.5000 to $10.5800, under a Rule 10b5-1 trading plan adopted on March 12, 2025.

After these transactions, Schultz directly beneficially owned 107,406 shares of Class A common stock and held 59,500 stock options. The reported option is early exercisable, with 1/48th of the option shares vesting monthly from December 10, 2020 so that all shares vest over four years.

Insider Trade Summary

Net Seller: 10,000 shares ($102,295)

Net Sell 3 txns

Insider Schultz Erica

Role Director

Sold 10,000 shs ($102K)

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy)	10,000	$4.19	$42K
Exercise	Class A Common Stock	10,000	$4.19	$42K
Sale	Class A Common Stock	10,000	$10.2295	$102K

Holdings After Transaction: Stock Option (Right to Buy) — 59,500 shares (Direct); Class A Common Stock — 117,406 shares (Direct)

Footnotes (1)

The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the reporting person on March 12, 2025. This transaction was executed in multiple trades at prices ranging from $9.5000 to $10.5800. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. The option is early exercisable. 1/48th of the shares subject to the option vest on each monthly anniversary measured from December 10, 2020 (the "Vesting Commencement Date"), such that 100% of the shares subject to the option will be fully vested on the fourth anniversary of the Vesting Commencement Date.

Form 4 Insider Transactions: What Each Field Means →

11/19/2025 - 05:02 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Schultz Erica

(Last)

(First)

(Middle)

C/O AMPLITUDE, INC.

201 THIRD ST., SUITE 200

(Street)

SAN FRANCISCO

94103

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Amplitude, Inc. [ AMPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	11/17/2025		M		10,000	A	$4.19	117,406	D
Class A Common Stock	11/17/2025		S		10,000⁽¹⁾	D	$10.2295⁽²⁾	107,406	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$4.19	11/17/2025		M			10,000	⁽³⁾	12/15/2030	Class A Common Stock	10,000	$4.19	59,500	D

Explanation of Responses:

1. The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the reporting person on March 12, 2025.

2. This transaction was executed in multiple trades at prices ranging from $9.5000 to $10.5800. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

3. The option is early exercisable. 1/48th of the shares subject to the option vest on each monthly anniversary measured from December 10, 2020 (the "Vesting Commencement Date"), such that 100% of the shares subject to the option will be fully vested on the fourth anniversary of the Vesting Commencement Date.

Remarks:

	/s/ Elizabeth Fisher, as attorney in fact for Schultz Erica	11/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Amplitude (AMPL) report for Erica Schultz?

Erica Schultz, a director of Amplitude, Inc., reported exercising a stock option for 10,000 shares of Class A common stock at $4.19 per share and selling 10,000 shares on 11/17/2025.

At what price were Erica Schultz’s Amplitude (AMPL) shares sold?

The 10,000 shares sold on 11/17/2025 were executed in multiple trades between $9.5000 and $10.5800 per share, with a reported weighted average sale price of $10.2295.

How many Amplitude (AMPL) shares does Erica Schultz own after the reported transactions?

Following the reported transactions, Erica Schultz directly beneficially owned 107,406 shares of Amplitude Class A common stock and held 59,500 stock options.

Was the Amplitude (AMPL) insider sale made under a Rule 10b5-1 plan?

Yes. The sales were made under a Rule 10b5-1 trading plan that Erica Schultz adopted on March 12, 2025.

What are the key terms of Erica Schultz’s Amplitude stock option?

The reported stock option covers 10,000 shares of Class A common stock at an exercise price of $4.19, is early exercisable, and vests monthly so that all shares vest over four years starting from December 10, 2020.

What type of security did Erica Schultz exercise and sell in Amplitude (AMPL)?

She exercised a stock option (right to buy) for 10,000 shares of Class A common stock and then sold 10,000 shares of Class A common stock on the same date.