Jeff Bezos sells 1,209,649 Amazon (AMZN) shares in 10b5-1 plan
Rhea-AI Filing Summary
AMAZON COM INC Executive Chair Jeffrey P. Bezos reported selling 1,209,649 shares of common stock on August 3, 2026 at a weighted average price of $286.4083 per share, under a Rule 10b5-1 trading plan adopted on November 14, 2025. The highest sale price was $287.00 and the lowest was $286.04. After these sales, he directly held 879,739,004 shares. An additional 5,087,266 shares are held by certain trusts and a limited liability company for which he serves as trustee and manager; he disclaims beneficial ownership of those shares.
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Insider Trade Summary 10b5-1
Net Seller: 1,209,649 shares
Net Sell
2 txns
Insider
BEZOS JEFFREY P
Role
Executive Chair
Sold
1,209,649 shs ($346.45M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $.01 per share F1, F2 | 1,209,649 | $286.4083 | $346.45M |
| holding | Common Stock, par value $.01 per share F3 | -- | -- | -- |
Holdings After Transaction:
Common Stock, par value $.01 per share — 879,739,004 shares (Direct);
Common Stock, par value $.01 per share — 5,087,266 shares (Indirect, See Footnote)
Footnotes (3)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/14/2025.
- F2. Represents the weighted average sale price. The highest price at which shares were sold was $287.00 and the lowest price at which shares were sold was $286.04.
- F3. These securities are held by certain trusts and a limited liability company that is wholly owned by such trusts for which the reporting person serves as trustee and manager, respectively. The reporting person disclaims beneficial ownership of the shares.
Key Figures
Shares sold: 1,209,649 shares
Weighted average sale price: $286.4083 per share
Highest sale price: $287.00 per share
+3 more
6 metrics
Shares sold
1,209,649 shares
Non-derivative common stock sale on August 3, 2026
Weighted average sale price
$286.4083 per share
Common stock sales on August 3, 2026
Highest sale price
$287.00 per share
Price range for reported August 3, 2026 sales
Lowest sale price
$286.04 per share
Price range for reported August 3, 2026 sales
Direct holdings after transaction
879,739,004 shares
Common stock directly held by Jeffrey P. Bezos after sales
Indirect trust and LLC holdings
5,087,266 shares
Shares held by certain trusts and a limited liability company; beneficial ownership disclaimed
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, beneficial ownership, limited liability company
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on 11/14/2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Represents the weighted average sale price; the highest price was $287.00 and the lowest was $286.04."
beneficial ownership regulatory
"The reporting person disclaims beneficial ownership of the shares held by certain trusts and an LLC."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
limited liability company financial
"These securities are held by certain trusts and a limited liability company wholly owned by such trusts."
A limited liability company (LLC) is a business structure that separates the owners’ personal assets from the company’s debts and legal obligations, like a protective shield that keeps personal savings and property distinct from business risk. For investors, that protection reduces personal financial exposure and often brings flexible rules for profit sharing and taxes, but it can also affect how easily interests are bought or sold and how decisions are made.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Jeff Bezos report for Amazon (AMZN)?
Jeffrey P. Bezos reported selling 1,209,649 shares of Amazon common stock on August 3, 2026. The sale was in non-derivative common stock and was executed pursuant to a Rule 10b5-1 trading plan he adopted on November 14, 2025.
Was Jeff Bezos’ Amazon (AMZN) stock sale made under a Rule 10b5-1 plan?
Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted by Jeffrey P. Bezos on November 14, 2025. The Form 4 also affirms the Rule 10b5-1 checkbox at the document level.
What type of security did Jeff Bezos trade in this Amazon (AMZN) Form 4?
The transaction involved Common Stock, par value $.01 per share of Amazon.com, Inc. All reported activity relates to non-derivative common shares; the derivative securities section in this Form 4 shows no derivative positions reported.