Amazon (NASDAQ: AMZN) retail CEO sells 28,500 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

Amazon.com, Inc. executive Douglas J. Herrington reported open-market sales of company stock. He sold 27,500 shares of Amazon common stock at an average price of $275.00 per share on May 4, 2026, and 1,000 shares at $265.65 per share on May 1, 2026.

These transactions were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on November 10, 2025. After the sales, he holds 471,361 shares directly and 6,605.799 shares indirectly through an Amazon.com 401(k) plan account.

Insider Trade Summary 10b5-1

Net Seller: 28,500 shares ($7,828,150)

Net Sell 3 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 28,500 shs ($7.83M)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	27,500	$275.00	$7.56M
Sale	Common Stock, par value $.01 per share	1,000	$265.65	$266K
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 471,361 shares (Direct, null); Common Stock, par value $.01 per share — 6,605.799 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

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Key Figures

Shares sold May 4, 2026: 27,500 shares at $275.00 Shares sold May 1, 2026: 1,000 shares at $265.65 Total shares sold: 28,500 shares +3 more

6 metrics

Shares sold May 4, 2026 27,500 shares at $275.00 Open-market sale of common stock

Shares sold May 1, 2026 1,000 shares at $265.65 Open-market sale of common stock

Total shares sold 28,500 shares Net shares sold across two transactions

Direct holdings after transactions 471,361 shares Common stock held directly after sales

Indirect 401(k) holdings 6,605.799 shares Amazon.com 401(k) plan account

Rule 10b5-1 plan adoption date November 10, 2025 Date trading plan was adopted

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, par value $.01 per share, Amazon.com 401(k) plan account

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Amazon.com 401(k) plan account financial

"nature_of_ownership": "Amazon.com 401(k) plan account""

Form 4 Insider Transactions: What Each Field Means →

05/05/2026 - 04:44 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last)

(First)

(Middle)

P.O. BOX 81226

(Street)

SEATTLE

WASHINGTON

98108-1226

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO Worldwide Amazon Stores

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $.01 per share	05/01/2026		S⁽¹⁾		1,000	D	$265.65	498,861	D
Common Stock, par value $.01 per share	05/04/2026		S⁽¹⁾		27,500	D	$275	471,361	D
Common Stock, par value $.01 per share								6,605.799	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Remarks:

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	05/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Douglas J. Herrington report for AMZN?

Douglas J. Herrington reported selling Amazon common stock in two open-market transactions totaling 28,500 shares. He sold 27,500 shares at $275.00 and 1,000 shares at $265.65 per share, as disclosed in a Form 4 insider filing.

At what prices did Amazon executive Douglas Herrington sell AMZN shares?

Douglas Herrington sold Amazon shares at two different prices in early May 2026. He sold 27,500 shares at $275.00 per share on May 4 and 1,000 shares at $265.65 per share on May 1 in open-market transactions.

How many Amazon shares does Douglas Herrington hold after these Form 4 sales?

After the reported sales, Douglas Herrington holds 471,361 Amazon shares directly. He also has an additional 6,605.799 shares held indirectly through an Amazon.com 401(k) plan account, according to the Form 4 insider ownership disclosure.

Were Douglas Herrington’s AMZN stock sales under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states these Amazon stock sales were effected under a Rule 10b5-1 trading plan. The plan was adopted on November 10, 2025, indicating the transactions were pre-arranged rather than initiated at the time of sale.

What role does Douglas J. Herrington hold at Amazon (AMZN)?

Douglas J. Herrington is identified as an officer of Amazon with the title “CEO Worldwide Amazon Stores.” This position reflects senior leadership responsibility over Amazon’s global retail operations, as described in the Form 4 reporting his stock transactions.