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Amazon.com Inc (NASDAQ: AMZN) CEO sells 1,000 shares under Rule 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Amazon.com Inc executive Douglas J. Herrington, CEO Worldwide Amazon Stores, reported a sale of 1,000 shares of Amazon common stock on 2026-08-03 at $278.39 per share. The transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on 11/10/2025. Following the sale, he directly holds 483,527 shares and indirectly holds 6,609.348 shares through an Amazon.com 401(k) plan account.

Positive

  • None.

Negative

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Insider Herrington Douglas J
Role CEO Worldwide Amazon Stores
Sold 1,000 shs ($278K)
Type Security Shares Price Value
Sale Common Stock, par value $.01 per share F1 1,000 $278.39 $278K
holding Common Stock, par value $.01 per share -- -- --
Holdings After Transaction: Common Stock, par value $.01 per share — 483,527 shares (Direct); Common Stock, par value $.01 per share — 6,609.348 shares (Indirect, Amazon.com 401(k) plan account)
Footnotes (1)
  1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
Shares sold 1,000 shares Common stock sale by Douglas J. Herrington on 2026-08-03
Sale price $278.39 per share Price for 1,000 Amazon common shares sold on 2026-08-03
Direct holdings after sale 483,527 shares Directly owned Amazon common stock following the reported sale
Indirect 401(k) holdings 6,609.348 shares Amazon.com 401(k) plan account holdings reported as indirect ownership
10b5-1 plan adoption date 11/10/2025 Date Douglas J. Herrington adopted the Rule 10b5-1 trading plan
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Amazon.com 401(k) plan account financial
"nature_of_ownership: Amazon.com 401(k) plan account"
Common Stock, par value $.01 per share financial
"security_title: Common Stock, par value $.01 per share"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did AMZN executive Douglas J. Herrington report?
Douglas J. Herrington reported selling 1,000 shares of Amazon.com Inc common stock at $278.39 per share on 2026-08-03. After this sale, he holds 483,527 shares directly and 6,609.348 shares indirectly via an Amazon.com 401(k) plan account.

Was the recent AMZN share sale by Douglas J. Herrington under a Rule 10b5-1 plan?
Yes. The filing states the 1,000-share sale on 2026-08-03 was effected pursuant to a Rule 10b5-1 trading plan adopted by Douglas J. Herrington on 11/10/2025, as noted in the Form 4 footnote.

How many AMZN shares does Douglas J. Herrington hold after this Form 4 transaction?
After the reported sale, Douglas J. Herrington directly holds 483,527 shares of Amazon.com Inc common stock. He also indirectly holds an additional 6,609.348 shares through an Amazon.com 401(k) plan account, according to the Form 4 disclosure.

What price did the AMZN insider receive for the 1,000 shares sold?
The reported sale by Douglas J. Herrington of 1,000 AMZN shares on 2026-08-03 was executed at a price of $278.39 per share. This price is disclosed as the transaction price per share in the Form 4 data.

How are Douglas J. Herrington’s indirect AMZN holdings structured?
Douglas J. Herrington’s indirect holdings total 6,609.348 AMZN shares, held through an Amazon.com 401(k) plan account. The Form 4 lists these as indirectly owned common shares, separate from his directly held 483,527 shares.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herrington Douglas J
(Last)(First)(Middle)
P.O. BOX 81226
(Street)
SEATTLE WASHINGTON 98108-1226
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CEO Worldwide Amazon Stores
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $.01 per share08/03/2026S(1)1,000D$278.39483,527D
Common Stock, par value $.01 per share6,609.348IAmazon.com 401(k) plan account
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
Remarks:
/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores08/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR