Amazon (AMZN) insider sale: 2,500 shares at $217.1 — Form 4

Douglas J. Herrington, listed as CEO Worldwide Amazon Stores, reported a sale of 2,500 shares of Amazon.com, Inc. (AMZN) on 10/01/2025 at a reported price of $217.1 per share under a Rule 10b5-1 trading plan adopted on 11/07/2024.

Rhea-AI Filing Summary

Douglas J. Herrington, listed as CEO Worldwide Amazon Stores, reported a sale of 2,500 shares of Amazon.com, Inc. (AMZN) on 10/01/2025 at a reported price of $217.1 per share under a Rule 10b5-1 trading plan adopted on 11/07/2024. After the sale the filing shows the reporting person beneficially owns 515,507 shares directly and an additional 6,596.674 shares indirectly in an Amazon.com 401(k) plan account. The Form 4 was signed on behalf of Mr. Herrington by an attorney-in-fact on 10/03/2025.

Positive

• Transaction executed under a Rule 10b5-1 plan, indicating a pre-arranged sale
• Substantial direct ownership of 515,507 shares remains after the sale

Negative

• None.

Insights

Corporate Insider Relations Analyst

TL;DR: CEO sold a small portion of holdings via a 10b5-1 plan.

The filing discloses a 2,500-share sale at $217.1 on 10/01/2025, executed under a Rule 10b5-1 plan adopted on 11/07/2024. This indicates the transaction was pre-planned rather than opportunistic.

The report shows continued substantial ownership with 515,507 shares held directly and 6,596.674 shares indirectly in a company 401(k) account, which retains economic alignment with shareholders. The signature by an attorney-in-fact on 10/03/2025 is an administrative detail confirming the filing.

Insider Trade Summary

Net Seller: 2,500 shares

Net Sell 2 txns

Insider Herrington Douglas J

Role CEO Worldwide Amazon Stores

Sold 2,500 shs ($543K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $.01 per share	2,500	$217.10	$543K
holding	Common Stock, par value $.01 per share	--	--	--

Holdings After Transaction: Common Stock, par value $.01 per share — 515,507 shares (Direct); Common Stock, par value $.01 per share — 6,596.674 shares (Indirect, Amazon.com 401(k) plan account)

Footnotes (1)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/07/2024.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did AMZN insider Douglas Herrington report on Form 4?

The Form 4 reports a sale of 2,500 shares of AMZN on 10/01/2025 at $217.1 per share.

Was the sale made under a trading plan for Douglas Herrington (AMZN)?

Yes. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on 11/07/2024.

How many AMZN shares does Herrington beneficially own after the reported sale?

The filing shows 515,507 shares beneficially owned directly and 6,596.674 shares indirectly in an Amazon.com 401(k) plan account.

When was the Form 4 signed and by whom?

The Form 4 was signed on behalf of Douglas J. Herrington by Susan K. Jong as attorney-in-fact on 10/03/2025.

What is Douglas Herrington's role at Amazon as listed on the filing?

The filing lists him as CEO Worldwide Amazon Stores.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 10/03/2025 - 04:56 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Herrington Douglas J

(Last) (First) (Middle)

P.O. BOX 81226

(Street)

SEATTLE WA 98108-1226

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO Worldwide Amazon Stores

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $.01 per share	10/01/2025		S(1)		2,500	D	$217.1	515,507	D
Common Stock, par value $.01 per share								6,596.674	I	Amazon.com 401(k) plan account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/07/2024.

Remarks:

Exhibit 24 Power of Attorney

	/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.