Amazon director proposes $238K share sale

The notice attributes the proposed sale to a Rule 10b5-1 plan established November 11, 2025.

Available on EDGAR 11/04/2026 - 10:21 AM EST Accepted by SEC EDGAR 11/04/2026 - 10:20 AM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Amazon.com Inc. (AMZN) director Alexander Keith Brian reported a proposed sale of 900 common shares, with an aggregate market value of $238,473.00, through RBC Capital Markets LLC. The listed approximate sale date is November 4, 2026, and the sale is pursuant to a Rule 10b5-1 plan established November 11, 2025.

Key Figures

Common shares proposed for sale: 900 shares Aggregate market value: $238,473.00 Approximate sale date: November 4, 2026 +2 more

5 metrics

Common shares proposed for sale 900 shares Proposed sale by Alexander Keith Brian

Aggregate market value $238,473.00 Proposed sale

Approximate sale date November 4, 2026 Proposed sale

Rule 10b5-1 plan established November 11, 2025 Plan associated with the proposed sale

RSU vest date November 16, 2022 Acquisition of the 900 common shares

Key Terms

RULE 10B5-1 PLAN, RSU VEST, Rule 144

3 terms

RULE 10B5-1 PLAN regulatory

"SOLD PURSUANT TO A RULE 10B5-1 PLAN"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

RSU VEST technical

"RSU VEST"

Rule 144 regulatory

"paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many AMZN shares did director Alexander Keith Brian propose to sell?

The notice reports a proposed sale of 900 common shares, with an aggregate market value of $238,473.00 and an approximate sale date of November 4, 2026. The sale is pursuant to a Rule 10b5-1 plan established November 11, 2025.

How did Alexander Keith Brian acquire the AMZN shares in the proposed sale?

The notice lists an RSU vest of 900 common shares on November 16, 2022.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001659719
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	AMAZON COM INC
SEC File Number	001-43202
Address of Issuer	410 TERRY AVENUE NORTH SEATTLE WASHINGTON 98109
Phone	2062661000
Name of Person for Whose Account the Securities are To Be Sold	Alexander Keith Brian
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	RBC CAPITAL MARKETS LLC 250 NICOLLET MALL, SUITE 1700 MINNEAPOLIS MN 55401	900	238473.00	10813138306	11/04/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	11/16/2022	RSU VEST	ISSUER			900	11/16/2022	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	SOLD PURSUANT TO A RULE 10B5-1 PLAN ESTABLISHED 11/11/25
Date of Notice	11/04/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	POA / JEFFREY EISCHENS
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)