Applovin (APP) insider files Form 144 to sell 50,000 shares on 08/15/2025

Rhea-AI Filing Summary

Applovin Corporation (APP) Form 144 notice reports a proposed sale of 50,000 common shares to be brokered by Morgan Stanley Smith Barney on or about 08/15/2025, with an aggregate market value of $21,830,210. The shares were acquired the same day, 08/15/2025, by exercise of options under a registered plan and payment was in cash. The filing lists total shares outstanding of 307,636,373. The document also discloses prior sales by the reporting person, HERALD Y CHEN: 200,000 shares sold on 08/14/2025 for $86,497,940, 200,000 on 08/13/2025 for $89,683,000, 200,000 on 08/12/2025 for $92,938,480, and 100,000 on 06/06/2025 for $41,990,390. The signer certifies no undisclosed material adverse information.

Positive

• Transparent disclosure of the proposed sale including broker, share count, and aggregate market value
• Acquisition method stated—shares were acquired by exercise of options under a registered plan on 08/15/2025
• Prior sales disclosed with exact dates and gross proceeds, supporting regulatory compliance

Negative

• Multiple recent insider sales totaling 700,000 shares between 06/06/2025 and 08/14/2025, which may be viewed negatively by some investors
• No information provided in this filing about the filer’s remaining holdings or intent beyond the listed transactions

Insights

Financial Analyst

TL;DR: Insider sale notice shows option exercise and planned disposal of 50,000 APP shares, following multiple large sales earlier in August.

The filing documents a routine Form 144 sale after an option exercise on 08/15/2025 with proceeds and broker details disclosed. The reported prior sales by the same person total 700,000 shares between June and August 2025, with gross proceeds reported for each trade. These facts are factual disclosures required under Rule 144 and enable investors to see recent insider liquidity events, but the form itself contains no operational or financial performance information about the issuer.

Corporate Governance Expert

TL;DR: This Form 144 provides transparent disclosure of insider sales and confirms the shares were acquired via a registered option exercise.

The document fulfills Rule 144 notice requirements by identifying the broker, number of shares, acquisition method, and recent disposition history. It includes a declaration that the filer is not aware of undisclosed material adverse information. From a governance perspective, timely filing and detailed sale history are compliance-positive; the filing does not indicate any regulatory or governance issues on its face.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	50000	21830210.00	307636373	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Exercise of options under a registered plan	Issuer			50000	08/15/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/14/2025	200000	86497940.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/13/2025	200000	89683000.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/12/2025	200000	92938480.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	06/06/2025	100000	41990390.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does APP Form 144 filed on 08/15/2025 report?

It reports a proposed sale of 50,000 Applovin common shares through Morgan Stanley Smith Barney with an aggregate market value of $21,830,210 and shows the shares were acquired by option exercise on 08/15/2025.

Who is the person selling shares according to the filing?

The filing lists prior sellers as HERALD Y CHEN for recent sales and indicates the current sale is for the person who exercised options on 08/15/2025.

How many shares outstanding does the filing show for APP?

The Form 144 shows 307,636,373 shares outstanding.

What prior insider sales are disclosed in the filing?

Disclosed prior sales by HERALD Y CHEN: 200,000 on 08/14/2025 for $86,497,940, 200,000 on 08/13/2025 for $89,683,000, 200,000 on 08/12/2025 for $92,938,480, and 100,000 on 06/06/2025 for $41,990,390.

Was payment for the acquired shares in cash?

Yes. The securities to be sold were acquired by option exercise and the filing shows cash as the nature of payment on 08/15/2025.