Rule 10b5-1 sales trim AppLovin (APP) director holdings
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
AppLovin Corp director Maynard G. Webb Jr., through Webb Investment Network, completed open-market sales of 3,076 shares of Class A Common Stock on July 6, 2026. The trades occurred at weighted average prices in ranges between roughly $516 and $524 per share and were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2026.
Following these transactions, Webb holds 3,157 shares of Class A Common Stock directly and 123,140 shares indirectly through Webb Investment Network, which is wholly owned by Webb and his spouse. Certain of these securities are represented by Restricted Stock Units (RSUs).
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 3,076 shares ($1,603,489)
Net Sell
10 txns
Insider
WEBB MAYNARD G JR
Role
null
Sold
3,076 shs ($1.60M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 380 | $516.25 | $196K |
| Sale | Class A Common Stock | 202 | $517.19 | $104K |
| Sale | Class A Common Stock | 182 | $518.63 | $94K |
| Sale | Class A Common Stock | 240 | $519.56 | $125K |
| Sale | Class A Common Stock | 138 | $520.60 | $72K |
| Sale | Class A Common Stock | 120 | $521.49 | $63K |
| Sale | Class A Common Stock | 412 | $522.42 | $215K |
| Sale | Class A Common Stock | 1,140 | $523.49 | $597K |
| Sale | Class A Common Stock | 262 | $524.12 | $137K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 123,140 shares (Indirect, See footnote);
Class A Common Stock — 3,157 shares (Direct, null)
Footnotes (1)
- The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026. The sales were executed in multiple trades at prices ranging from $524.01 to $524.33. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. Certain of these securities are represented by Restricted Stock Units ("RSUs"). The sales were executed in multiple trades at prices ranging from $516.23 to $516.30. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. Shares are held by Webb Investment Network, an entity wholly owned by the Reporting Person and the Reporting Person's spouse. The sales were executed in multiple trades at prices ranging from $518.175 to $518.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $519.175 to $519.88. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $520.00 to $520.96. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $521.485 to $521.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $522.01 to $522.68. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $523.14 to $523.84. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
Key Figures
Shares sold: 3,076 shares
Highest reported sale price range: $524.01–$524.33/share
Lowest reported sale price range: $516.23–$516.30/share
+3 more
6 metrics
Shares sold
3,076 shares
Total Class A shares sold on July 6, 2026
Highest reported sale price range
$524.01–$524.33/share
One set of trades executed within this price range
Lowest reported sale price range
$516.23–$516.30/share
Another set of trades executed within this price range
Direct holdings after transactions
3,157 shares
Class A Common Stock held directly post-sale
Indirect holdings after transactions
123,140 shares
Class A Common Stock held indirectly via Webb Investment Network
Number of sale transactions
9 sales
Open-market or private sale entries on July 6, 2026
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units ("RSUs"), open-market sale, weighted average sale price, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units ("RSUs") financial
"Certain of these securities are represented by Restricted Stock Units ("RSUs")."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sale price financial
"The price reported reflects the weighted average sale price."
indirect ownership financial
"direct_or_indirect": "I",
"nature_of_ownership": "See footnote""
FAQ
What insider transactions did AppLovin (APP) report for Maynard G. Webb Jr.?
AppLovin reported that director Maynard G. Webb Jr., via Webb Investment Network, sold 3,076 Class A shares on July 6, 2026. These were open-market sales executed in multiple trades at various prices within disclosed ranges.
Was the AppLovin (APP) insider sale made under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on March 3, 2026. Such plans are pre-arranged trading programs designed to allow routine share sales over time.
How many separate sale transactions did the AppLovin (APP) Form 4 disclose?
The summary data shows nine sale transactions of AppLovin Class A Common Stock on July 6, 2026, plus one holding entry. Together, these sales total 3,076 shares of stock disposed of in open-market or private transactions.